Audience Engagement Manager

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

The position of Audience Engagement Manager is one of high responsibility and accountability within the Global Finance division of Informa Connect. Joining a growing team, you will help with our community building and relationship management – with VIPs and other key stakeholders – predominantly for the Finovate portfolio of Fintech events, taking responsibility for a broad range of events within the team. The environment is busy and challenging and you will be working on multiple projects at once.

The position is best suited to a self-motivated and confident individual who is happy to work individually and as part of a team and is willing to get involved in driving the community build and a VIP offering.

The Audience Engagement Manager is a motivated, resourceful, and responsible individual who relishes working in a fast-paced environment on multiple projects and events. This role will be reporting to the Head of Audience Engagement and we are looking for someone who is a proactive, highly organized, outgoing professional, a real team player, and has excellent communication skills.

Key Responsibilities

• Contribute to the expansion of the audience within the events that you work on (VIPs and key influencers) using email, research, relationship building and your network.
• Utilising email design best practice and our ‘Tone of Voice’ copywriting principles to maximise conversions.
• Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
• Identify and contact selected qualified individuals to confirm attendance and secure their participation in various structured networking and/or social formats.
• Ensure VIP confirmations are logged and uploaded to the system (GES Visit/SAP).
• Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
• Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Build strong relationships with VIPs to create brand commitment and loyalty.
• Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings.
• Collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Keeping year on year tracker updated and sharing weekly updates with relevant team members.
• Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work with event sponsors to identify key VIPs or stakeholders to expand audience and leverage their networks or connections.

Qualifications

• This is a developmental role. No previous experience required, however advantageous (previous experience could include some finance knowledge and/or event experience).

Additional Information

Why work at Informa

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A flexible range of personal benefits to choose from, plus company funded private medical cover.
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

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