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- Tasks: Create and manage email automation workflows to boost marketing leads and sales opportunities.
- Company: Join CRB Cunninghams, a leader in cashless catering and online payment systems for UK education.
- Benefits: Enjoy remote work flexibility, competitive salary, and excellent corporate perks.
- Why this job: Be part of a dynamic team driving impactful email campaigns in the education sector.
- Qualifications: 2+ years in email marketing; experience with Salesforce and automation platforms required.
- Other info: Monthly office visits for team meetings; must be eligible to work in the UK.
The predicted salary is between 30000 - 42000 £ per year.
Email Marketing Executive page is loaded
Email Marketing Executive
Apply locations Remote – UK Birmingham – West Midlands – UK time type Full time posted on Posted 30+ Days Ago job requisition id R44515
Job Details:
Email Marketing Executive – CRB Cunninghams UK
About the role
We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.
The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.
Key responsibilities:
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Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.
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Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.
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Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.
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Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.
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Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.
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Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.
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Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.
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Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.
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Stay up to date with email marketing best practices, tools, and compliance requirements.
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Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.
Essential Skills:
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2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.
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Strong understanding of email funnel strategy and lead nurturing.
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Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation.
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Experience with Salesforce CRM – managing campaigns, data, and contact records.
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Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.
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Self-starter with strong attention to detail and ownership mindset.
Highly Desirable Skills:
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Experience with HTML/CSS for email design tweaks
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Knowledge of SEO or content marketing strategies
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Familiarity with tools like Google Analytics or GA4
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Marketing experience in the Education Sector
Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.
Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.
The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.
Only candidates who are eligible to live and work in the UK need apply.
Business Unit
CRB Cunninghams
Scheduled Weekly Hours:
37.5
Number of Openings Available:
1
Worker Type:
Regular
Company Site:
http://www.crbcunninghams.co.uk
More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.
Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.
Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.
Is This You ?
About Us
CRB Cunninghams are the only UK provider with their own identity management, cashless catering, and online payment solutions, supported by a national service and support team. Our education solutions are used in over 2,400 schools across the UK to help them run efficient and effective meal and nutritional programs as well as providing a cashless solution to aid in the payment of those items, to help reduce the use of cash and the issues associated with it.
Mission Statement & Core Values
To build market share and create value by rigorous management characterised by the adoption of best practice, informed decision-making, and the continuous development and efficient deployment of our most valuable resource – people.
CRB is an Equal Opportunity Employer.
If you need special arrangements for a disability at any stage of the application process or want more information on our Equal Opportunities Policy, please contract HR at careers@jonas-group.co.uk or call 01491 201010
CRB is part of a CSI group of companies.
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Email Marketing Executive employer: EWS Group
Contact Detail:
EWS Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and best practices. This will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying updated.
✨Tip Number 2
Network with professionals in the email marketing space, especially those who have experience with platforms like Salesforce or HubSpot. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to improve email campaign performance in the past. Being able to discuss specific metrics and outcomes will set you apart.
✨Tip Number 4
Consider creating a small portfolio of email campaigns you've worked on, highlighting your role in automation workflows and any successful lead generation strategies. This tangible evidence of your skills can make a strong impression.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and automation. Focus on specific achievements, such as successful campaigns you've managed or improvements in key performance metrics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the role. Mention specific tools you’ve used, like Salesforce or email automation platforms, and how they relate to the job description.
Showcase Your Analytical Skills: Since the role involves monitoring and reporting on email performance, include examples of how you've used data to drive decisions in past roles. Highlight any experience with analytics tools or reporting methods.
Demonstrate Team Collaboration: Mention instances where you've successfully collaborated with other teams, such as sales or content, to achieve marketing goals. This shows you can work well within a team, which is crucial for this position.
How to prepare for a job interview at EWS Group
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous experience in email marketing, particularly any hands-on work with automation platforms like HubSpot or Marketo. Highlight specific campaigns you've managed and the results achieved, focusing on metrics such as open rates and conversions.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong understanding of analytics, come equipped with examples of how you've used data to inform your email strategies. Discuss how you monitor KPIs and what actions you've taken based on your findings to improve campaign performance.
✨Familiarise Yourself with the Company’s Brand
Research CRB Cunninghams and their services before the interview. Understand their target audience and how your email marketing skills can help promote their brand effectively. This will show your genuine interest in the company and its mission.
✨Prepare Questions About Team Collaboration
As the role involves working closely with marketing and sales teams, prepare questions that demonstrate your interest in collaboration. Ask about how different departments interact and how you can contribute to a cohesive marketing strategy.
