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- Tasks: Lead the marketing strategy for an award-winning online gaming operator.
- Company: Join a fast-paced, innovative team in the online casino and i-gaming industry.
- Benefits: Enjoy fully remote work and the chance to shape marketing strategies.
- Why this job: Be part of a dynamic culture focused on user growth and creative campaigns.
- Qualifications: 7+ years in performance marketing with a passion for crypto and gambling.
- Other info: Manage a skilled team and drive user acquisition in the crypto gambling niche.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
Chief Marketing Officer | On-line Casino and I-Gaming | Fully Remote
Zachary Daniels Recruitment is delighted to be supporting this award-winning on-line gaming operator in the appointment of a new Chief Marketing Officer.
Reporting to the CEO, you will be responsible for planning and implementing the marketing strategy for our client and increasing user growth.
You will be joining an ever-growing marketing team, working on promoting our client’s Sports and Casino products, helping enhance the product offering with innovative thinking, promotions, and campaigns.
With high strategic marketing knowledge and leadership skills in marketing, you will be expected to lead the brand to improve FTDs and GGR. The day-to-day work is interesting, challenging, and fast-paced amidst a hardworking and delivery-focused company ethos.
Responsibilities:
- Responsible for the full marketing strategy of our client’s online presence.
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output.
- Participate in organization-wide strategy planning and expand thinking around the role of marketing in achieving growth.
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms.
- Drive user growth within the crypto gambling niche.
- Manage the marketing team and coordinate acquisition and retention activities for sportsbook and casino.
- Manage P&L and marketing budget.
Requirements:
- Expert in performance marketing.
- Experience working in non-regulated markets.
- Passion for crypto and knowledge of crypto trends is ideal.
- 7+ years of experience managing a team of highly skilled individuals.
- Expert in driving user acquisition within the crypto and/or gambling industry.
- Able to provide input on marketing technology and product requirements.
- Analytical mindset.
- Out-of-the-box thinker, able to identify unexplored marketing channels.
- Able to influence stakeholders with data-backed evidence.
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Chief Marketing Officer - Fully Remote employer: Zachary Daniels
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Fully Remote
✨Tip Number 1
Familiarize yourself with the latest trends in crypto and online gambling. Understanding the nuances of this niche will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the i-gaming and crypto sectors. Attend relevant webinars, conferences, or online meetups to connect with potential colleagues and learn about the latest marketing strategies being employed.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven user acquisition in previous roles. Highlight any innovative campaigns or strategies you've implemented that led to measurable growth.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you measure marketing effectiveness. Be prepared to share insights on KPIs you've used in the past and how they influenced your marketing decisions.
We think you need these skills to ace Chief Marketing Officer - Fully Remote
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Chief Marketing Officer position. Understand the key responsibilities and requirements, especially focusing on performance marketing and user acquisition in the crypto gambling niche.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing strategy, team management, and performance marketing. Emphasize any previous roles where you successfully drove user growth or managed marketing budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the online gaming industry and your expertise in crypto trends. Use specific examples from your past experiences to demonstrate how you can contribute to the company's growth.
Highlight Analytical Skills: In your application, emphasize your analytical mindset and ability to measure marketing effectiveness. Provide examples of how you've used data to influence marketing strategies and improve KPIs in previous roles.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement a comprehensive marketing strategy. Be prepared to discuss specific examples of how you've successfully driven user growth and improved brand presence in previous roles.
✨Highlight Your Experience in Performance Marketing
Since the role requires expertise in performance marketing, come ready to share your insights on effective marketing programs. Discuss metrics you've used to measure success and how you've adjusted strategies based on data analysis.
✨Demonstrate Knowledge of Crypto Trends
Given the focus on the crypto gambling niche, make sure to showcase your passion for crypto and your understanding of current trends. Share any relevant experiences or campaigns you've led that involved crypto to illustrate your expertise.
✨Prepare for Leadership Questions
As you'll be managing a team, expect questions about your leadership style and experience. Prepare to discuss how you've motivated teams, handled conflicts, and fostered a collaborative environment to achieve marketing goals.
