At a Glance
- Tasks: Lead customer insight projects to shape Boden's strategy and brand positioning.
- Company: Boden is a stylish, ethical fashion brand focused on inclusivity and fun.
- Benefits: Enjoy a competitive salary, generous clothing allowance, and 30% discount on all ranges.
- Why this job: Join a collaborative team that values your insights and creativity in a vibrant culture.
- Qualifications: Strong experience in customer insight and research methods; confident presenter with excellent communication skills.
- Other info: Flexible work location: 3 days in the office, 2 days remote; diverse and inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Senior Customer Insight Manager page is loaded
Senior Customer Insight Manager
Apply locations Boden House, London, UK time type Full time posted on Posted 8 Days Ago job requisition id R1950
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
As Senior Manager of Customer Insights at Boden, you’ll play a pivotal role in ensuring the customer’s voice informs every decision we make—from shaping seasonal ranges to evolving our brand positioning and driving business strategy
You’ll work closely with cross-functional teams in Marketing, Product, Creative, UX, Brand and Digital, helping them stay deeply connected to who our customer is, what she values, and how she shops.
This role is ideal for someone who’s passionate about uncovering actionable insights from both numbers and narratives. You’ll lead quant and qual research projects end-to-end, manage and evolve our tracking studies, and distil insights into clear, compelling stories that inspire action. You’ll manage and support one junior team member, as well as agency partners, helping to embed customer-centric thinking across the business.
Location: 3 days per week based at our North Acton Office & 2 days WFH
What You Will Do:
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Plan, manage and deliver end-to-end research projects—both qualitative and quantitative—to inform strategic and tactical decisions across the business
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Manage brand and customer tracking studies, (like Brand Awareness & First Insight) ensuring they evolve in line with business needs.
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Write, programme and deploy online surveys and other quant/qual research tasks.
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Manage an online customer community across three markets
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Analyse & synthesise insights from multiple sources (e.g. surveys, focus groups, internal data, external trends) into simple, actionable recommendations.
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Collaborate with teams across Marketing, Digital, UX, Creative and Product to ensure insights are used to guide planning and execution.
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Have confidence and experience presenting your findings to C-suite stakeholders and large, company-wide audiences.
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Present findings in a clear, engaging way—tailoring messages for different audiences and regularly sharing insights at senior level.
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Support the development of junior team members and contribute to a high-performing, supportive team culture.
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Moderate regular qualitative sessions (focus groups, wardrobe visits, in-home interviews).
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Help bring the customer to life internally, supporting initiatives that deepen understanding of her mindset, lifestyle, needs and behaviour
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Work with external agencies and research suppliers, ensuring high-quality outputs and value for investment.
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Travel occasionally for fieldwork or team collaboration (UK, US or Germany.
What We Are Looking For
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Strong experience in customer insight, consumer research or strategy roles
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Strong grounding in both qualitative and quantitative methods, including survey design and analysis.
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Strong experience in moderating customer focus groups.
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Comfortable leading research end-to-end: from scoping to analysis to storytelling and presentation.
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Experience in an in-house insights role or at an agency, ideally within retail, fashion, or lifestyle sectors.
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Strong communication skills and ability to build relationships with senior stakeholders.
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Confident presenting to groups and simplifying complex data into key takeaways.
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Hands-on experience with research tools (Alida) a plus
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Experience working across international markets (especially UK, US, or Germany) is a bonus.
What We Offer
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Competitive salary & targeted annual bonus scheme.
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Generous Boden clothing allowance!
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30% discount on all current clothing ranges.
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25 days Holiday annually, plus Bank Holidays.
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Online Portal with an array of discounts on retail & entertainment.
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Virtual GP Service for you and your household!
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Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
About Us
Stylish, Grounded, Uplifting
These values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
#J-18808-Ljbffr
Senior Customer Insight Manager employer: J.P. Boden & Co. Limited
Contact Detail:
J.P. Boden & Co. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Insight Manager
✨Tip Number 1
Familiarise yourself with Boden's brand values and customer demographics. Understanding their ethos of being stylish, grounded, and uplifting will help you align your insights with their mission during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used both qualitative and quantitative research methods in previous roles. Highlighting your experience in moderating focus groups and presenting findings to senior stakeholders will be crucial.
✨Tip Number 3
Showcase your ability to collaborate across different teams. Be ready to share instances where your insights have directly influenced marketing or product strategies, as this role requires strong cross-functional teamwork.
✨Tip Number 4
If you have experience with research tools like Alida, make sure to mention it. Being hands-on with relevant tools can set you apart from other candidates and demonstrate your readiness for the role.
We think you need these skills to ace Senior Customer Insight Manager
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Senior Customer Insight Manager position. Tailor your application to highlight your relevant experience in customer insights, consumer research, and strategy roles.
Showcase Your Skills: In your CV and cover letter, emphasise your strong grounding in both qualitative and quantitative research methods. Provide specific examples of how you've led research projects end-to-end and how your insights have influenced business decisions.
Tailor Your Application: Make sure to customise your application materials to reflect Boden's values of collaboration, honesty, and inclusivity. Mention how your personal values align with theirs and how you can contribute to their team culture.
Prepare for Presentation: Since the role involves presenting findings to senior stakeholders, prepare a brief summary of a past project where you successfully communicated complex data. This will demonstrate your ability to simplify insights and engage different audiences.
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Know Your Customer Insights
Make sure you have a solid understanding of customer insights and how they impact business decisions. Be prepared to discuss specific examples from your past experience where your insights led to actionable changes.
✨Showcase Your Research Skills
Highlight your experience with both qualitative and quantitative research methods. Be ready to explain how you've managed end-to-end research projects, including survey design and analysis, and how these have informed strategic decisions.
✨Tailor Your Presentation Style
Since you'll be presenting findings to senior stakeholders, practice tailoring your messages for different audiences. Use clear, engaging storytelling techniques to simplify complex data into key takeaways that resonate with your listeners.
✨Demonstrate Team Collaboration
Boden values collaboration across teams. Prepare to discuss how you've worked with cross-functional teams in the past, particularly in marketing, product, and creative roles, to ensure customer insights are effectively integrated into planning and execution.