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- Tasks: Drive brand visibility and quality in East London & Essex pubs and outlets.
- Company: Join HEINEKEN, the UK's leading pub, cider, and beer company with a rich 150-year history.
- Benefits: Enjoy a competitive salary, company car, annual bonus, 35 days holiday, and monthly cider and beer!
- Why this job: Be part of exciting events like Champions League and develop your sales skills in a dynamic environment.
- Qualifications: Passion for brands, excellent communication, and a willingness to learn; experience in pubs is a plus but not essential.
- Other info: We encourage diverse applicants and support your growth with comprehensive development opportunities.
The predicted salary is between 25000 - 30000 £ per year.
Customer Development Executive – East London & Essex
Function: On-Trade
Location: Field Based – East London & Essex
Salary: £29,000 – £36,000 base depending on experience, plus full benefits listed below.
Contract: Permanent
Closing Date: 8th August 2025
As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.
There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for a Customer Development Executive covering the East London & Essex region.
About the role
Reporting into the Customer Development Director, this role works closely with team members and key stakeholders to support the achievement of our value share objective by driving brand penetration, visibility and quality across a range of indirect channels. The core of the role focuses on driving incremental net distribution by retaining the current distribution footprint and unlocking incremental opportunities, ensuring the right brands are distributed in the right outlets.
The Customer Development Executive will activate key brand platforms, campaigns and events across relevant outlets in the patch. You’ll work closely with our national and indirect team to deliver tactical activity in accounts and execute new opportunities.
You’ll need to develop and maintain a high profile within the geography by building a strong network of customers and contacts with regular meetings to build a pipeline of new opportunities.
So, what will you be doing? Here’s some of the key accountabilities;
- Implement the brand penetration, visibility and quality objectives set by the On-Trade Leadership Team
- Work with our National and Indirect team to deliver tactical activity in accounts, working in an agile way to adapt to new opportunities.
- Prioritising calls to strategically important accounts, spending time where maximum impact can be gained.
- Sell the brand propositions to outlet decision makers with passion – ensuring alignment with outlet type and brand positioning.
- Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.
We sponsor some fantastic events that you may have heard of, such as Champions League, Rugby’s Champion’s Cup, UEFA Women’s Euros and The F1. Plenty to get involved in!
Who we’re looking for
This role is fast paced and requires flexibility in its approach. You’ll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers.
We need someone with a real passion for brands, able to discuss our portfolio with the enthusiasm it deserves.
If you have;
- Excellent communication skills
- Brand selling experience
- Strong interpersonal skills with the ability to get on with people from all walks of life
- Commercial acumen and negotiating skills
Experience in pubs and beer isn’t essential for this role and we actively encourage people with a passion for sales in any industry to submit an application!
Our Benefits
As part of the team, along with your salary you’ll also receive;
- Company Car (a full UK Drivers License is required for this role)
- Annual bonus
- Company funded Private Medical Healthcare
- double matched pension (up to 10%)
- 35 days holiday
- A monthly case of our delicious ciders and beers!
- Comprehensive Opportunities to develop.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.
In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!
Who We Are
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Apply today to discover Your Future, Untapped.
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Customer Development Executive - East London & Essex employer: The HEINEKEN Company
Contact Detail:
The HEINEKEN Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Executive - East London & Essex
✨Tip Number 1
Familiarise yourself with HEINEKEN's brand portfolio and recent campaigns. Being able to discuss their brands with enthusiasm and knowledge during your interactions will show your genuine interest and help you connect better with potential colleagues.
✨Tip Number 2
Network within the East London & Essex area, especially with local pubs and bars. Building relationships with key decision-makers in these outlets can give you an edge when discussing brand propositions and identifying new opportunities.
✨Tip Number 3
Demonstrate your adaptability by preparing examples of how you've successfully adjusted your sales approach in previous roles. This will highlight your flexibility and ability to thrive in a fast-paced environment, which is crucial for this position.
✨Tip Number 4
Stay updated on industry trends and competitor activities in the on-trade sector. Showing that you understand the market landscape will not only impress during discussions but also help you identify strategic opportunities for HEINEKEN.
We think you need these skills to ace Customer Development Executive - East London & Essex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and customer development. Emphasise any brand selling experience and your ability to build relationships, as these are key for the Customer Development Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brands and sales. Mention specific examples of how you've successfully driven brand visibility or developed customer relationships in previous roles.
Highlight Communication Skills: In your application, stress your excellent communication skills. Provide examples of how you've effectively communicated with diverse stakeholders and adapted your approach based on the audience.
Show Enthusiasm for the Brand: Demonstrate your enthusiasm for HEINEKEN's brands in your application. Research their portfolio and mention specific products or campaigns that resonate with you, showing that you understand their market position.
How to prepare for a job interview at The HEINEKEN Company
✨Know the Brand Inside Out
Before your interview, make sure you research HEINEKEN's brands and their unique selling points. Be prepared to discuss how you would passionately sell these brands to outlet decision makers.
✨Demonstrate Your Communication Skills
As a Customer Development Executive, excellent communication is key. Practice articulating your thoughts clearly and confidently, and be ready to showcase examples of how you've effectively communicated in past roles.
✨Showcase Your Flexibility
This role requires adaptability in approach. Prepare to discuss situations where you've successfully adjusted your strategy or selling style to meet the needs of different customers or channels.
✨Build Rapport Quickly
Highlight your interpersonal skills by sharing experiences where you've built strong relationships with clients or colleagues. Emphasise your ability to connect with people from diverse backgrounds, as this will be crucial in your role.
