Head of Retail Media

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem.

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, think fearlessly, and take the team with you.
• Own it and back yourself – Own the basics, own your role and own the results.
• Be relevant – Relevant to our people, our partners and the planet.

Are you ready to join the Fearless?

Job Description

The Head of Retail Media is responsible for leading the group’s retail media strategy including sales, partnerships, revenue growth and overall proposition development.

Responsibilities:

• Lead and oversee the group’s Retail Media Business collaborating with our brand partners to enhance their Retail Media Network capabilities and drive commercial growth.
• Utilise the company’s 1P Retail data and technology to develop audience insights, activation strategies, and closed-loop measurement solutions that deliver value to our brand partners.
• Foster relationships with our brand partners across our group to sell in Frasers Group Retail Media Solution.
• Work closely with our internal product teams and key retail media tech partner Zitcha to roll out the proposition and drive its development moving forward.
• Educate key internal stakeholders on Retail Media and our capabilities.
• Work closely with our commercial and brand partnership teams to ensure the group’s retail media offering is driving incremental revenue outside our existing JBP agreements.
• Ensure alignment and close working with our brand partnerships and commercial teams to ensure maximum value for our brand partners.
• Help to sell the company’s broader offerings to partners such as Creative Services and detail measurement packages.
• Work with external Media teams fostering strong relationships to support solution monetisation to Advertisers, Media Agencies, Media platforms, and Media owners.
• Stay up-to-date with industry trends, consumer behaviour, and market dynamics to inform the development of innovative Retail Media solutions including speaking and thought leadership.

Qualifications:

• Proven experience in leading Retail Media or Digital Advertising initiatives, preferably.
• Deep understanding of Retail Media Network market demand and capabilities, audience targeting, and media activation strategies.
• Deep understanding of media.
• Experience in account management with global brands.
• Demonstrated leadership capabilities, with the ability to motivate and inspire teams to achieve goals.
• Strategic thinking and problem-solving skills, with the ability to navigate complex market dynamics and drive innovative solutions.
• Strong business acumen and commercial mindset, with the ability to identify new opportunities and drive revenue growth.
• Strong analytical and data-driven mindset, with the ability to leverage data and insights to drive business growth and improve campaign performance.
• Demonstrated ability to manage multiple projects simultaneously with competing priorities.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter – this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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