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- Tasks: Lead strategic insight projects and mentor a talented team.
- Company: Join an award-winning consultancy shaping brand strategy through cultural insights.
- Benefits: Enjoy flexible working, a supportive culture, and opportunities for growth.
- Why this job: Make a real impact on global brands while working in a creative environment.
- Qualifications: Significant experience in qualitative research and strong storytelling skills required.
- Other info: Be part of a purpose-driven team that values creativity and insight.
The predicted salary is between 43200 - 72000 £ per year.
Shape Brand Strategy Through Cultural and Consumer Insight An award-winning strategic insight consultancy is seeking an experienced Insights Director to lead high-impact, culturally driven projects for some of the world\’s most recognised brands. Working at the intersection of research, strategy, and innovation, you will guide clients through complex challenges by applying fresh thinking, bold analysis, and emotionally intelligent insights.The Opportunity As an Insights Director, you will play a key role in shaping the consultancy\’s direction — leading client relationships, mentoring a talented team, and delivering strategic narratives that connect culture with commercial impact. Your work will influence everything from brand innovation and positioning to customer experience and communication.You\’ll be part of a collaborative and highly creative environment that combines qualitative research, cultural analysis, and semiotics with strategic thinking to drive transformation for major global clients across various sectors, including FMCG, technology, finance, and lifestyle.Insights Director Key Responsibilities Lead strategic insight projects from brief to delivery, ensuring clarity, impact, and commercial valueDevelop and nurture strong client relationships, becoming a trusted strategic advisorTranslate research findings into powerful, story-led recommendations that drive brand growthMentor and inspire junior team members, helping them to grow as critical thinkers and storytellersContribute to thought leadership, pitch work, and business developmentKey Requirements Significant experience in qualitative research, brand strategy, or cultural insightProven track record of leading multi-method insight projects in a consultancy environmentStrong storytelling, synthesis and presentation skills; able to bring complex ideas to lifeConfident working with senior stakeholders and influencing strategic decisionsPassionate about culture, people and what drives behaviour and beliefCollaborative, curious, and committed to making an impactWhy Join? You\’ll be part of a purpose-driven team that values creativity, rigour, and the power of insight to spark change. The consultancy offers a progressive, supportive culture with opportunities for growth, flexible working, and projects that make a difference.If you are ready to bring energy, clarity and creativity to internal communications, we would love to hear from you. Please get in touch with our team, including a copy of your CV, as soon as possible via the form below.Hanson Search is a leading talent advisory and executive search consultancy with consultants based across the UAE, UK, USA, and Europe. We specialise in business-critical roles that drive revenue, reputation, and risk, with dedicated teams in Communications, Government Relations, Financial Communications, Public Affairs, Marketing, Digital Marketing, Technology Communications, Sustainability, Investor Relations, and C-Suite recruitment. Please click here to find out more about Hanson Search.We are committed to equality of opportunity for all. You can access our Diversity and Inclusion Policy here.
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Insights Director – Strategic Brand & Cultural Insight, London employer: Hanson Search
Contact Detail:
Hanson Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Director – Strategic Brand & Cultural Insight, London
✨Tip Number 1
Familiarise yourself with the latest trends in cultural insights and brand strategy. This will not only help you understand the consultancy's approach but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in qualitative research and brand strategy. Attend relevant events or webinars to connect with potential colleagues and gain insights into the role.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully led insight projects. Highlight your storytelling abilities and how you've influenced strategic decisions in previous roles to demonstrate your fit for the position.
✨Tip Number 4
Showcase your passion for culture and consumer behaviour by sharing your thoughts on recent campaigns or cultural shifts. This will illustrate your enthusiasm for the role and your ability to connect insights with commercial impact.
We think you need these skills to ace Insights Director – Strategic Brand & Cultural Insight, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in qualitative research, brand strategy, and cultural insight. Use specific examples that demonstrate your ability to lead strategic projects and influence senior stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your passion for culture and insights. Discuss how your background aligns with the consultancy's mission and how you can contribute to their projects. Be sure to include examples of your storytelling and presentation skills.
Showcase Your Thought Leadership: If you have published articles or contributed to thought leadership pieces, mention these in your application. This demonstrates your expertise and commitment to the field, which is crucial for the Insights Director role.
Prepare for Interviews: Anticipate questions about your experience with multi-method insight projects and your approach to mentoring junior team members. Be ready to discuss how you translate research findings into actionable strategies for clients.
How to prepare for a job interview at Hanson Search
✨Showcase Your Storytelling Skills
As an Insights Director, your ability to translate complex research findings into compelling narratives is crucial. Prepare examples of how you've successfully communicated insights in the past, focusing on the impact these stories had on brand strategy.
✨Demonstrate Cultural Awareness
Given the role's emphasis on cultural insight, be ready to discuss current cultural trends and how they influence consumer behaviour. Show that you are not only knowledgeable but also passionate about culture and its impact on branding.
✨Prepare for Client Relationship Scenarios
Expect questions about managing client relationships and becoming a trusted advisor. Think of specific instances where you've built strong partnerships and how you navigated challenges to deliver value.
✨Highlight Your Leadership Experience
Mentoring junior team members is a key responsibility. Be prepared to share your leadership philosophy and examples of how you've inspired and developed talent within your teams.
