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- Tasks: Own and activate regional strategies for Signature Brands, driving growth and building relationships.
- Company: Join LWC Drinks Ltd, the fastest growing drinks company in Britain with a focus on exceptional customer service.
- Benefits: Enjoy opportunities for professional growth, dynamic work environment, and a chance to make an impact.
- Why this job: Be a brand owner, create exciting cocktails, and engage with customers while driving portfolio success.
- Qualifications: Fluency in Excel, B2B experience, and strong relationship-building skills are essential.
- Other info: This role offers a unique chance to blend creativity with strategic growth in the beverage industry.
The predicted salary is between 36000 - 60000 £ per year.
Job Title: Brands Activation Manager Reports to: Signature Brands Development Manager Covering: Cornwall Overview To own and activate internal and external regional activation of Signature Brands portfolio development strategy. Be accountable for the delivery of annual objectives across Distribution, Volume, ROS, Cash and GP%. Main Duties Demonstrate deep understanding of portfolio brands and capability to deliver compelling and irresistible retailer propositions. This would include the ability to make cocktails. Create effective relationships with regional account managers and provide training and support which inspires step-jumped portfolio growth. Mobilise regional telesales to accelerate portfolio growth. Maintain existing and drive new distribution of Signature Brands products. Grow Rate Of Sale of Signature Brands via activation of portfolio investment plans. Expand range and presence of Signature Brands portfolio through activation of Innovation launch strategy. Demonstrate expertise in Investment tactics to maximise margins. Assess and activate events which deliver positive ROI dynamics. Management of POS placement, merchandising and sampling. Host and attend key account sampling and promotional programmes (which you may run). Creation of bespoke cocktail menus to maximise Signature share of menu and tailored drinks to suit customer base of accounts. Build social media coverage and capture consumer and customer networks to maximise reach of sampling and events. Act as a Brand owner across any given region. Knowledge and Experience: Key Skills: Functional Able to prioritise tasks and organise time efficiently. Develop and maintain close relationships with new and existing clients. Target and performance navigation. Regional plan development knowledge; maintain and strengthen brand image consistently including growth. Commercial awareness. Fluency in Excel. B2B experience. Key Skills :Behavioural Act as Brand owner across any given region. Able to consistently deliver. Proactive leadership skills and the ability to mobilise others. Reactive to current events, able to capitalise on any positive PR or Marketing opportunities. Drive to progress and excel in role. LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,500 people, at 17 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester. JBRP1_UKTJ
Brands Activation Manager employer: LWC Drinks
Contact Detail:
LWC Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brands Activation Manager
✨Tip Number 1
Familiarize yourself with the Signature Brands portfolio. Understanding the unique selling points of each brand will help you create compelling retailer propositions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with regional account managers and industry professionals. Building relationships in advance can give you insights into the company culture and expectations, making you a more attractive candidate.
✨Tip Number 3
Showcase your cocktail-making skills! If you have experience creating bespoke cocktail menus, be prepared to discuss this in detail, as it aligns perfectly with the role's requirements.
✨Tip Number 4
Stay updated on current trends in the beverage industry. Being able to discuss recent innovations or successful marketing campaigns can demonstrate your proactive approach and commercial awareness.
We think you need these skills to ace Brands Activation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Brands Activation Manager. Highlight your experience in brand management, relationship building, and portfolio growth in your application.
Tailor Your CV: Customize your CV to reflect the key skills mentioned in the job description, such as commercial awareness, B2B experience, and proficiency in Excel. Use specific examples that demonstrate your ability to deliver results.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand activation and your understanding of the Signature Brands portfolio. Mention how your proactive leadership skills can contribute to the company's growth.
Highlight Relevant Experience: In your application, emphasize any previous roles where you successfully managed brand activations or developed regional plans. Include metrics or achievements that illustrate your impact on sales and distribution.
How to prepare for a job interview at LWC Drinks
✨Show Your Brand Knowledge
Make sure to demonstrate a deep understanding of the Signature Brands portfolio. Be prepared to discuss specific brands and how you would create compelling retailer propositions, including your ability to make cocktails.
✨Build Relationships
Highlight your experience in developing and maintaining close relationships with clients. Discuss how you would inspire regional account managers and mobilize telesales teams to drive portfolio growth.
✨Demonstrate Commercial Awareness
Be ready to showcase your commercial awareness and understanding of investment tactics. Discuss how you would maximize margins and assess events for positive ROI dynamics.
✨Prepare for Practical Scenarios
Expect to be asked about real-life scenarios where you had to activate a brand or manage POS placement. Prepare examples that illustrate your proactive leadership skills and ability to capitalize on marketing opportunities.
