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For Companies At a Glance
- Tasks: Join us as a Digital PR Specialist, driving media coverage and backlinks in new international markets.
- Company: Legend is a dynamic company revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work-life balance, annual bonuses, paid leave, and exciting global events.
- Why this job: Be part of a top-performing team, unleash your creativity, and make a real impact in new markets.
- Qualifications: Experience in Digital PR, strong writing skills, and a go-getter attitude are essential.
- Other info: We value diversity and support all applicants throughout the hiring process.
The predicted salary is between 36000 - 60000 £ per year.
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.
Unlock the Legend in you.
The Role
Legend is hiring a Digital PR specialist, reporting directly to our Digital PR Manager.
We’re looking for a creative and driven Digital PR Specialist to join a newly formed team focused on one of our most exciting flagship brands. This is your chance to shape something from the ground up — launching standout campaigns, driving high-authority backlinks, and setting the tone for what great looks like. While the team is new, you won’t be starting from scratch: you’ll have access to the tools, processes, and support of our established, high-performing Digital PR function.
This is the kind of role where you’ll have genuine creative freedom, full campaign ownership, and the backing to try bold ideas. You’ll
work in a fast-paced, collaborative environment where your ideas are encouraged, your wins are celebrated, and your work makes a real impact. We’re looking for someone who’s strategic, innovative, and passionate about landing top-tier coverage through campaigns, expert commentary, newsjacking, and smart, forward-thinking tactics. If you’re excited by the idea of building something brilliant — we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact:
- Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
- Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
- Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
- Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
- Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
- Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.
What You\’ll Bring:
- Digital PR Experience: A proven track record of landing coverage and backlinks across US and Canadian media; experience in iGaming, sports, or entertainment is a plus.
- Creative Campaign Thinking: A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
- Strong Writing & Storytelling: Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
- Media-Savvy Communication: Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
- Data-Led Mindset: Comfortable analysing data and pulling out insights to support campaign angles — no advanced technical skills needed.
- Independence & Collaboration: A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task – you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager – Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we\’ll do all we can to support you.
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Digital PR Specialist employer: Legend Corp
Contact Detail:
Legend Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Familiarise yourself with the media landscape in the specific English-speaking markets Legend is targeting, such as New Zealand and Australia. Understanding local trends and preferences will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Showcase your creativity by preparing a few unique digital PR campaign ideas that could work for Legend in these new markets. This proactive approach will not only impress the interviewers but also highlight your ability to think outside the box.
✨Tip Number 3
Build a list of relevant journalists and media contacts in the target regions before your interview. Having this information ready will demonstrate your initiative and readiness to hit the ground running if you land the job.
✨Tip Number 4
Prepare to discuss your previous successes in digital PR, particularly any experience you have in securing backlinks or media coverage. Be ready to share specific examples that showcase your skills and results, as this will resonate well with the team at Legend.
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital PR Specialist position. Understand the key responsibilities and required skills, such as experience in digital PR and strong content writing abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in digital PR, particularly in English-speaking markets. Emphasise your achievements in creating successful campaigns and building media relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital PR and your understanding of the media landscape in new markets. Include specific examples of past successes and how you can contribute to Legend's growth.
Prepare for the Interview Process: Familiarise yourself with the interview process outlined in the job description. Prepare to discuss your previous work, your approach to digital PR campaigns, and how you would handle outreach to journalists in new markets.
How to prepare for a job interview at Legend Corp
✨Research the Media Landscape
Before your interview, take the time to research the media landscape in the target markets. Understand what types of stories resonate with journalists in New Zealand, Australia, and India. This will show your potential employer that you are proactive and knowledgeable about the role.
✨Showcase Your Writing Skills
As a Digital PR Specialist, strong writing skills are essential. Prepare samples of your previous work that demonstrate your ability to craft engaging and newsworthy content. Be ready to discuss your writing process and how you tailor your content for different audiences.
✨Prepare for the Take-Home Task
The interview process includes a take-home task, so be prepared to showcase your creativity and strategic thinking. Think about potential campaign ideas that could work in the new markets and be ready to explain your thought process during the final interview.
✨Build Rapport with Interviewers
During your interviews, focus on building rapport with your interviewers. Show enthusiasm for the role and the company, and be confident in pitching your ideas. Remember, they are looking for someone who can communicate effectively with journalists, so demonstrate those skills throughout the process.
