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- Tasks: Lead global content marketing campaigns and manage a dynamic team.
- Company: Join the Financial Times, a leading global news organisation.
- Benefits: Enjoy flexible working options and a vibrant corporate culture.
- Why this job: Be part of an innovative team shaping digital marketing strategies worldwide.
- Qualifications: 5+ years in marketing with strong social media and analytics skills required.
- Other info: Opportunity to work with teams across London, New York, and Tokyo.
The predicted salary is between 36000 - 60000 £ per year.
As a member of the Audience Marketing team in the Commercial department of the Financial Times, you will be responsible for the delivery of all commercial content marketing campaigns, globally (both FT Editorial and Branded Content).
You will manage one Marketing Executive in London with dotted lines into the marketers in New York and Tokyo. You will also work side-by-side with the Paid Media team within Audience Marketing.
With a strong knowledge of the marketing mix and media landscape, you must possess superb knowledge and hands-on experience of all the major social media and reporting platforms – including Facebook, Twitter, LinkedIn, Youtube and Google Analytics. You must adopt a quality over quantity mindset and ensure adherence to the commercial requirements and ROI of the FT.
Key Responsibilities
- Ensure first-class delivery of all global content marketing campaigns. This includes the highest levels of marketing strategy and client services at every stage of the campaign. The key stages of a campaign include:
- Creating strategic marketing campaigns
- Working with copywriters and designers to develop creatives
- Working with Editorial teams to maximise marketing efforts on content
- Working with CRM and PR teams to increase the exposure of campaigns
- Managing the setup and optimisation of targeted campaigns on social media platforms
- Managing third-party vendors to extend the reach of campaigns
- Report back to the advertiser on the results of the campaign
- Line manage one Senior Marketing Executive in London, with dotted lines into the Marketing Executives in New York and Tokyo.
- Work side-by-side with the paid media team to ensure we are constantly evolving our content marketing capabilities and to ensure we are always finding new ways to reach our audience across the globe. Cost-effectiveness and a focus on quality are paramount.
- Regularly seek feedback from sales and advertisers so as to continually improve the service in a way that meets client needs
- Nurture and refine processes and workflows between all internal stakeholders and delivery teams.
Required Skills / Experience
- 5+ years experience in a similar marketing campaign delivery role
- A great communicator with a personal gravitas to influence sales teams, advertisers and senior management
- Positive, motivational and inspirational mindset with a constant focus on keeping team morale high and team members engaged
- Hands-on experience of the major social media platforms (Facebook, Twitter, Youtube, Instagram, LinkedIn) and web analytics platforms (Google Analytics)
- You must be comfortable with change with a proven ability to identify opportunities to improve processes and results
- High numerical proficiency with strong analysis and reporting skills and a focus on insights and learnings
- Good creative judgement and copywriting skills
- Effective communication skills and evidence of working collaboratively to achieve results.
Preferred
- An experience with, and passion for, digital publishing and advertising
- Experience working in a commercial environment.
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Digital Marketing Manager employer: Thomas Cook
Contact Detail:
Thomas Cook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the Financial Times' content and marketing style. Understanding their tone and approach will help you align your ideas with their brand, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees of the Financial Times, especially those in the Audience Marketing team. They can provide valuable insights into the company culture and expectations, which can give you an edge during interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media platforms. Being able to discuss recent developments and how they could apply to the Financial Times' campaigns will demonstrate your passion and expertise.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed in the past. Be ready to discuss your strategic thinking, creativity, and how you measured success, as this will showcase your suitability for the role.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and campaign management. Focus on your achievements in previous roles, especially those that demonstrate your ability to deliver successful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the Financial Times' audience. Mention specific campaigns or projects you've worked on that align with the responsibilities of the role.
Showcase Your Skills: Emphasise your hands-on experience with social media platforms and analytics tools. Provide examples of how you've used these tools to drive campaign success and improve ROI in past roles.
Highlight Team Collaboration: Since the role involves managing a team and collaborating with various departments, include examples of how you've successfully worked with others to achieve common goals. This will demonstrate your leadership and teamwork skills.
How to prepare for a job interview at Thomas Cook
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of successful marketing campaigns you've managed. Highlight your role in the strategy, execution, and results, especially focusing on how you ensured quality and ROI.
✨Demonstrate Your Social Media Savvy
Since the role requires hands-on experience with major social media platforms, come ready to talk about your familiarity with Facebook, Twitter, LinkedIn, and others. Share insights on how you've used these platforms to drive engagement and results.
✨Emphasise Team Leadership Skills
As you'll be managing a Marketing Executive, it's crucial to convey your leadership style. Discuss how you motivate and inspire your team, and provide examples of how you've successfully collaborated with cross-functional teams.
✨Prepare for Analytical Questions
Given the importance of data in this role, brush up on your analytical skills. Be ready to explain how you've used data and insights to inform your marketing strategies and improve campaign performance.
