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For Companies At a Glance
- Tasks: Lead CRM strategy, manage player journeys, and optimise campaigns for engagement.
- Company: Join Gambling.com Group, a top player in the online gambling industry with a global presence.
- Benefits: Enjoy remote work flexibility, comprehensive healthcare, and a lifestyle allowance.
- Why this job: Be part of an award-winning team driving innovation in a fast-paced environment.
- Qualifications: Experience in CRM strategies, data analysis, and online gaming is preferred.
- Other info: Opportunity to lead a high-performing team and collaborate across departments.
The predicted salary is between 36000 - 60000 £ per year.
Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, helping consumers discover and connect with legal gambling options.
In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners.
As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a \”think local, act global\” mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team.
Are you ready to take the next step in your career?
Responsibilities:
- CRM Strategy & Vision:
- Develop and own the end-to-end CRM strategy for the paid media business, aligning it with overall business revenue and growth targets.
- Translate strategic vision into actionable CRM roadmaps and initiatives
- Player Lifecycle Management & Segmentation:
- Design, implement, and optimize comprehensive player journeys tailored to different player segments/channels/merchants
- Utilize advanced segmentation methodologies based on player behavior, engagement, preferences, vertical and source of acquisition
- Implement and manage dynamic segmentation strategies to ensure relevance and effectiveness of communications.
- Campaign Management & Automation:
- Lead the planning, execution, and optimization of multi-channel CRM campaigns (email, SMS, push notifications, website personalization).
- Leverage CRM automation platforms to create triggered, personalized communications and automated player flows.
- Develop and manage promotional campaigns, bonus offers that drive engagement and retention for referred players.
- Data Analysis & Optimization:
- Establish and monitor key CRM performance metrics and KPIs and produce reports to monitor progress
- Conduct deep-dive analysis of player data to identify trends, opportunities, and areas for improvement.
- Implement A/B testing and multivariate testing frameworks to continuously optimize campaign performance, customer funnel, messaging, and offers.
- Work closely with BI and analytics teams to refine data models and reporting to clearly measure and identify ROAS
- Technology & Tools:
- Oversee the effective utilization of CRM platforms and marketing automation tools
- Identify and evaluate new CRM technologies and innovative solutions to enhance our capabilities.
- Ensure seamless integration of CRM systems with internal data systems
- Regulatory Compliance & Responsible Gaming:
- Ensure all CRM activities and communications comply with relevant gambling regulations
- Implement and champion responsible gaming practices within CRM strategies, including self-exclusion and ensure that all data meets permissions requirements
- Team Leadership & Development:
- Lead, mentor, and develop a high-performing team of CRM specialists
- Foster a culture of continuous learning, innovation, and data-driven decision-making within the CRM team.
- Set clear performance objectives, provide regular feedback, and conduct performance reviews.
- Cross-functional Collaboration:
- Collaborate effectively with other departments, including Paid Media, Product Development, Tech, and Analytics to achieve shared business goals.
- Provide CRM insights and updates to senior leadership and stakeholders.
Skills & Experience:
- Proven track record of developing and executing successful, data-driven CRM strategies
- Strong preference for experience in online gaming
- Deep expertise in player segmentation, lifecycle marketing, personalization, and marketing automation.
- Strong hands-on experience with leading CRM platforms
- Highly analytical with strong proficiency in data analysis tools (e.g., Excel, Microstrategy, Tableau) and the ability to translate complex data into actionable insights.
- Excellent understanding of the online gambling environment, player behaviors, and industry trends.
- Solid knowledge of relevant regulatory frameworks (e.g., GDPR, responsible gaming) and best practices.
- Exceptional leadership, team management, and mentoring skills.
- Strong communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Commercially minded, results-oriented, and customer-obsessed.
- Ability to thrive in a fast-paced, dynamic, and target-driven environment.
Perks & Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings.
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
CRM Lead employer: Gambling.com Group
Contact Detail:
Gambling.com Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the online gambling industry and its trends. Understanding player behaviours and preferences will help you demonstrate your knowledge during interviews, showing that you're not just a fit for the role but also passionate about the sector.
✨Tip Number 2
Network with professionals in the CRM and online gaming fields. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at Gambling.com Group.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive CRM strategies in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise campaigns effectively.
✨Tip Number 4
Research the CRM tools and platforms mentioned in the job description. Familiarity with these technologies will not only boost your confidence but also allow you to speak knowledgeably about how you can leverage them to enhance CRM strategies at Gambling.com Group.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM strategies, player lifecycle management, and campaign management. Use specific examples that demonstrate your success in these areas, especially within the online gaming industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the online gambling sector and your understanding of the company's mission. Mention how your skills align with their needs, particularly in data analysis and team leadership.
Showcase Your Analytical Skills: In your application, emphasise your proficiency with data analysis tools and your ability to derive actionable insights from complex data. Provide examples of how you've used data to optimise campaigns or improve player engagement.
Highlight Regulatory Knowledge: Demonstrate your understanding of relevant regulatory frameworks, such as GDPR and responsible gaming practices. This is crucial for a role in the online gambling industry, so make sure to include any relevant experience or training.
How to prepare for a job interview at Gambling.com Group
✨Understand the CRM Landscape
Before your interview, make sure you have a solid grasp of CRM strategies, especially in the online gaming sector. Familiarise yourself with the latest trends and technologies in CRM platforms, as well as how they can enhance player engagement and retention.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis tools like Excel or Tableau. Be ready to provide examples of how you've used data to drive decisions in previous roles, particularly in optimising player journeys and campaign performance.
✨Demonstrate Leadership Experience
As a CRM Lead, you'll need to lead a team effectively. Share specific instances where you've mentored team members or led projects. Highlight your approach to fostering a culture of innovation and continuous learning within your team.
✨Prepare for Regulatory Questions
Given the nature of the online gambling industry, be prepared to discuss your understanding of relevant regulations such as GDPR and responsible gaming practices. Show that you can integrate compliance into CRM strategies while still driving engagement.
