Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging digital content to enhance Baxi's online presence and drive customer engagement.
- Company: Baxi is a leading provider of heating solutions with over 150 years of industry experience.
- Benefits: Enjoy 25 days holiday, income protection, pension contributions, and staff discounts.
- Why this job: Join a mission-driven team focused on sustainability and innovation in the energy sector.
- Qualifications: Strong understanding of digital marketing, storytelling skills, and a creative mindset are essential.
- Other info: We value diversity and inclusion, welcoming unique perspectives to drive our success.
The predicted salary is between 28800 - 48000 £ per year.
We make the energy transition a reality.
Be a part of the movement and help shape a sustainable future for all. Come and join us!
Why work for Baxi?
Baxi is a heritage heating and hot water solutions provider with big ambitions to change the way we think about and use energy. We’re focussed on driving the conversations and spearheading the change that will enable us to make this happen. We have some of the best-known and trusted heating and hot water brands for residential and commercial customers including Baxi, Main, Megaflo, Remeha, Andrews Water Heaters, Potterton Commercial, Heatrae Sadia and Packaged Plant Solutions.
Our UK & Ireland business has led engineering breakthroughs and successfully adapted to be a leader in our industry for over 150 years.
Our established foothold in the heating manufacturing market with a well respected product portfolio, an amazing army of people puts us in a position to lead the way for change, and make a lasting mark on the industry. Do you have a passion and appetite for evolution? Come and join us!
About the Role
We are looking for a creative and data-driven Digital Content Writer / Creator to enhance our online presence, improve the customer experience, and drive revenue through engaging and informative digital content. This role will be key in creating demand for Baxi’s products and services online, ensuring we attract, engage, and convert customers through high-quality content that feeds the marketing funnel.
On a daily basis you’ll be responsible for, but not limited to :
- Develop and execute a content strategy aligned with our digital marketing objectives, customer needs, and brand positioning.
- Create compelling digital content, including website copy, blog posts, social media content, email campaigns, and video scripts.
- Work closely with product and marketing teams to translate technical information into engaging, customer-friendly content.
- Ensure all content is optimised for SEO, user experience, and conversion.
- Develop lead-generating content such as downloadable guides, case studies, and interactive tools to nurture prospects through the funnel.
- Create content that attracts, engages, and educates potential customers, driving awareness and interest in our products and services.
- Support inbound marketing efforts by producing content for lead generation campaigns, including landing pages, gated content, and nurture emails.
- Work closely with paid media teams to optimise content for PPC, display, and paid social campaigns that generate demand and feed the sales funnel.
- Identify key digital touchpoints where content can influence customer decision-making and increase conversions.
- Monitor trends and competitor activity to inform content strategies and improve performance.
- Collaborate with UX designers and web developers to enhance the online customer journey and improve website performance.
- Maintain and update website content, ensuring accuracy, relevance, and alignment with business goals.
- Conduct content audits and user research to identify areas for improvement.
- Track and analyse content performance using tools like Google Analytics, social media insights, and SEO software.
- Use data-driven insights to refine content strategies and optimise for better engagement and conversions
- Report on key content KPIs and present recommendations for improvement.
About you:
We want to make sure you’re set up for success in our mission. To be successful in your application you’ll need to have experience;
- Strong understanding of digital marketing principles, including SEO, UX, lead generation, and social media marketing.
- Excellent storytelling skills with the ability to simplify technical topics for different audiences.
- Creative mindset with an eye for detail and a passion for delivering high-quality content.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
What we offer:
Our package is made up of basic salary plus a variable incentive. We also offer 25 days holiday in addition to standard UK Bank holidays, income protection, a contributory pension, maternity, paternity sick pay schemes, staff discounts and more.
Diversity and inclusion:
We’re a heritage manufacturer that provides heating solutions to customers all over the UK. We know having a diverse workforce that reflects our mission and our expansive customer base is not only good for you, it’s great for us!
We welcome each and everyone of the differences that make our people intrinsically unique and able to contribute to the growth and success of our organisation. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.
#J-18808-Ljbffr
Digital Content Writer / Creator employer: Selfmoneycare
Contact Detail:
Selfmoneycare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Writer / Creator
✨Tip Number 1
Familiarise yourself with Baxi's brand and product offerings. Understanding their heritage and current market position will help you create content that resonates with their audience and aligns with their mission of driving energy transition.
✨Tip Number 2
Showcase your storytelling skills by preparing examples of how you've simplified complex topics in previous roles. This will demonstrate your ability to engage diverse audiences, which is crucial for the Digital Content Writer role.
✨Tip Number 3
Stay updated on digital marketing trends, especially in SEO and content optimisation. Being able to discuss recent changes or strategies during interviews can highlight your proactive approach and expertise in the field.
✨Tip Number 4
Prepare to discuss how you've collaborated with cross-functional teams in the past. Baxi values teamwork, so sharing specific examples of successful projects will show that you're a great fit for their collaborative culture.
We think you need these skills to ace Digital Content Writer / Creator
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Digital Content Writer / Creator position. Tailor your application to highlight how your skills and experiences align with what Baxi is looking for.
Showcase Your Writing Skills: Include samples of your previous work that demonstrate your ability to create engaging and informative content. This could be blog posts, website copy, or social media content that showcases your storytelling skills and creativity.
Highlight Relevant Experience: Emphasise any experience you have in digital marketing, SEO, and content creation. Be specific about your achievements and how they relate to the role at Baxi, such as successful campaigns or projects you've worked on.
Personalise Your Application: Make your application stand out by personalising it. Address the hiring manager by name if possible, and express your enthusiasm for Baxi's mission to drive energy transition. Show that you are genuinely interested in contributing to their goals.
How to prepare for a job interview at Selfmoneycare
✨Showcase Your Storytelling Skills
As a Digital Content Writer, your ability to tell compelling stories is crucial. Prepare examples of how you've simplified complex topics in your previous work. This will demonstrate your storytelling prowess and your understanding of the audience's needs.
✨Understand SEO and Digital Marketing Principles
Familiarise yourself with SEO best practices and digital marketing strategies. Be ready to discuss how you have used these principles in past projects to enhance content visibility and engagement. This knowledge is key for the role at Baxi.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you manage multiple projects simultaneously to show you're a team player.
✨Research Baxi and Its Products
Before the interview, take time to understand Baxi's product portfolio and their mission in the energy transition. Being knowledgeable about the company will not only impress your interviewers but also help you tailor your responses to align with their goals.
