Sales Development Representative (London)

n8n is a workflow automation platform that uniquely combines AI capabilities with business process automation. We give technical teams the flexibility of code with the speed of no-code, backed by a passionate community of builders. With 500+ integrations and fair-code principles, we\’re revolutionizing how businesses connect their systems and processes.

We were founded end of 2019 and currently:

• We’re a diverse team of + 100 talented people

• Our annual recurring revenue is growing 6x year-over-year

• ️ With +100k GitHub stars, we are in the top 100 most popular projects of all time on Github

• We’re Europe’s 25th fastest growing startup in 2024 according to Sifted

• We were Sequoia\’s first seed investment in Germany, and most recently secured our $60M Series B (February \’25, led by Highland)

Your main goal will be to drive the pipeline and shape our SDR playbook as we scale. You will be the front line of our sales efforts, connecting with potential customers and qualifying opportunities that turn into revenue for the business. You’ll connect with prospects across industries and regions, helping them discover the value of n8n.

To do so, here are your key responsibilities:

1- Engage with prospects

• Conduct scheduled prospect meetings, effectively positioning n8n\’s value

• Reach out to warm leads via email and social media to build rapport

• Qualify leads over the phone and uncover potential for further discussions (currently 100% inbound with a high conversion rate)

2- Build pipeline with outbound efforts

• Collaborate with the team to create our first outbound campaigns to target strategic accounts

• Research accounts and identify decision-makers and champions within organizations

• Collaborate with the marketing team to tailor messaging that resonates with prospects

3- Administration & Reporting

• Maintain accurate records of prospect interactions and sales activities in the CRM

• Track your outreach metrics to ensure progress toward quarterly targets

• Provide feedback to the sales and marketing teams on prospect engagement

4- Collaboration with the sales team

• Work closely with Account Executives, Solution Engineers, and the broader sales team to transition qualified leads

• Develop strategies with Marketing to increase conversion rates from MQLs to SQLs

• Learn from cross-functional teams to build product knowledge and sales expertise

Why n8n?

At n8n, you won’t just follow a playbook – you’ll help build it. You’ll work in a fast-paced, international environment, learn about a technical product used by engineering teams in major companies worldwide, and contribute directly to our growth story. If you’re passionate about tech, thrive in a startup environment, and are ready to make an impact, we’d love to hear from you!

Requirements

Must-have

️ Right to work in the UK: We can’t sponsor visas for this role

Technical curiosity: You love learning about automation & complex products

️ Strong communication skills: You ask thoughtful questions, simplify complex ideas, and focus on understanding, not just selling

Organized and methodical: You plan your day, track your work, and follow up consistently. You iterate on your efforts to get better results with each approach to the same task

Self-starter: You’re proactive, resourceful, and eager to contribute ideas, not just follow instructions

Nice-to-have

Experience in a B2B SaaS environment: You have experience working in fast-paced, high-growth SaaS startups.

Familiarity with workflow automation tools: You understand the power of automation and its use cases.
Proven track record as a top-performing SDR: You consistently exceed your KPIs and know how to build pipeline.
Interest in AI and integrations: You’re curious about how AI can enhance workflows and processes.

n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We can sponsor visas to Germany; for any other country, you need to have existing right to work.

Our company language is English.

You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35).

Location disclaimer: If you see multiple job postings for the same role, it is most likely because we\’re hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you\’re the most likely to work from in the future.

Benefits

• Competitive compensation – We offer fair and attractive pay.

• Ownership – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.

• Work/life balance ️ – We work hard but ensure you have time to recharge:

  • Europe: 30 days of vacation, plus public holidays wherever you are.

  • US: 15 vacation days, 8 sick days, plus public holidays wherever you are.

• Health & wellness ???? –

  • Europe: We provide benefits according to local country norms.*

  • US: Comprehensive medical (PPO 1200), dental, and vision plans.

• Future planning –

  • Europe: We provide pension contributions according to local country norms.*

  • US: 401(k) retirement plan.

• Financial security ️ –

  • Europe: We provide benefits according to local country norms.*

  • US: Short-term & long-term disability insurance, life & AD&D coverage, and additional hospital coverage.

• Career growth – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.

• A passionate team – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!

• Remote-first – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.

• Giving back – We\’re big fans of open source, and you\’ll get $100 per month to support projects you care about.

• Transparency – We all know what everyone’s working on, how the company is doing—the whole shebang.

• An ambitious but kind culture – People love working here—our eNPS for 2024 is 94!

* Country-specific details are provided in your contract.

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