Global VP - Influencer Marketing

CREO is an established influencer agency created in the US, which Omnicom Media Group is currently scaling to be a global practice. At its core, the business unit delivers data-driven influencer planning and activation as an integrated part of our clients’ media plans. We are seeking a proven leader to help globalize Creo and take it to the next level.

Global VP Responsibilities include:

1. Expand Creo practice globally – develop business plan, hiring plan, and organization structure
2. Hire and lead an industry-leading team
3. Evangelize and grow offering across OMG clients and beyond
4. Develop strong relationships with OMG and Omnicom business and client leaders
5. Evolve product offering and value proposition
6. Ensure operational excellence in creation of processes and training of influencer best practices
7. Effectively budget new scopes of work and manage staff utilization to meet P&L targets
8. Promote CREO’s cause through industry thought leadership, whether through published work or speaking opportunities
9. Contribute to building a diverse, equitable, and inclusive culture where every employee feels a sense of belonging

Ideal Experience:

1. Experience operating at senior leadership/executive management role within the media technology or influencer field
2. Experience working within a network agency with high aptitude for leading matrixed teams
3. Proven success in growing brands and capabilities within influencer marketing
4. Multi-market or international management experience
5. Track record of delivering growth and meeting business goals
6. Ability to drive innovation and integrate data solutions across offerings

About the Agency:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Global Investment team at OMG EMEA is dedicated to driving value creation, monitoring, and delivering media buying commitments to our established and growing client base. It is composed of experienced media traders, auditors, and analysts who share and apply investment best practices across our global network, ensuring clients receive optimal media value and investment guidance.

The team plays a vital role in quantifying and tracking media buying performance across all Omnicom Media Group markets for global clients. We strive to define innovative ways of measuring media value to maintain industry leadership.

Flexible Working:

We support a great work/life balance and positive well-being through a flexible and hybrid working model, aiming to increase motivation, performance, and reduce stress. We collaborate with you to implement the best flexible working solutions without compromising team performance and client delivery.

Employee Benefits:

Our benefits include pension contributions, life and health insurance, generous holiday entitlement, and more. We offer enhanced maternity, shared parental, and paternity leave policies.

Diversity and Inclusion:

We are committed to equality and value diversity in race, gender, sexual orientation, religion, ethnicity, and other characteristics. We encourage applicants from diverse backgrounds and are committed to providing an inclusive environment where everyone feels respected and comfortable being themselves. Please discuss any specific adjustments needed during the recruitment process.

Be Your Best:

We aim to help everyone showcase their talents and are willing to make adjustments in the recruitment process. Please contact our Talent Team or email beyourbest@omnicommediagroup.com for support.

Diversity, Equity & Inclusion at OMG:

Our vision is to be an agency where difference is valued, and everyone can thrive in a culture of equality, inclusion, and belonging. We are dedicated to creating a truly inclusive environment reflecting today’s society, where diverse voices are heard and well-represented.

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