Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive marketing strategies for lead generation and client acquisition in a dynamic accounting firm.
- Company: Join a fast-growing UK accounting firm focused on innovation and client success.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be part of a start-up vibe, making a real impact while enhancing your marketing skills.
- Qualifications: Bachelor's degree in Marketing or related field; 2+ years experience in marketing preferred.
- Other info: Familiarity with UK accounting services is a bonus!
The predicted salary is between 28800 - 48000 £ per year.
Position Overview
We are seeking a motivated and dynamic Marketing Assistant/Specialist to join our fast-growing accounting firm in the UK. The successful candidate will play a crucial role in driving marketing strategies aimed at lead generation and client acquisition. This role is ideal for someone who thrives in a start-up environment and has prior experience working with small accounting firms. You will be responsible for helping expand the firm’s visibility, enhance its brand presence, and generate a consistent pipeline of prospective clients.
Key Responsibilities
- Lead Generation & Client Acquisition:
Develop, implement, and optimize campaigns to attract potential clients through various online and offline channels. This includes digital marketing, email marketing, and social media outreach. - Content Creation & Management:
Produce engaging marketing content (blog posts, social media updates, newsletters) that highlights the firm’s expertise and services in accounting. Ensure the content is tailored to appeal to target audiences, particularly small businesses and entrepreneurs. - SEO & Digital Marketing:
Optimize the firm’s online presence through SEO strategies, keyword research, and paid advertising campaigns (Google Ads, LinkedIn, etc.) to increase visibility and inbound leads. - Email Campaigns & CRM Management:
Design and execute email marketing campaigns, managing the customer relationship management (CRM) system to ensure accurate tracking of leads and client interactions. - Social Media Management:
Manage and grow the firm’s social media profiles, driving engagement and building relationships with potential clients through consistent, high-quality content and strategic interaction. - Event Planning & Participation:
Coordinate and promote webinars, seminars, and networking events that position the firm as a thought leader in the accounting sector. Attend relevant industry events to generate leads and expand networks. - Market Research & Analysis:
Conduct market research to identify trends, client needs, and competitive opportunities. Provide insights and recommendations on how to adapt marketing strategies to remain competitive. - Brand Development:
Support the development of brand messaging and visuals to create a professional, approachable image that resonates with small business clients and start-ups.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in marketing, preferably within a small accounting firm or professional services industry.
- Strong understanding of digital marketing strategies, including SEO, PPC, and email marketing.
- Proficiency in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
- Excellent communication skills, both written and verbal, with experience creating client-facing content.
- Ability to work independently and thrive in a fast-paced, start-up environment.
- Strong project management skills and attention to detail.
- Familiarity with UK accounting services and terminology is a plus.
#J-18808-Ljbffr
Marketing Assistant/ Specialist for a UK Accounting Firm employer: OnlyExperts
Contact Detail:
OnlyExperts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Assistant/ Specialist for a UK Accounting Firm
✨Tip Number 1
Familiarise yourself with the specific marketing strategies used in the accounting sector. Research successful campaigns from other firms and think about how you can apply similar tactics to your approach.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can help you tailor your discussions during interviews.
✨Tip Number 3
Showcase your understanding of SEO and digital marketing by staying updated on the latest trends and tools. Consider sharing insights or case studies during your interview to demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss your experience with CRM tools and how you've used them to manage leads and client interactions effectively. Being able to provide specific examples will highlight your practical knowledge and readiness for the position.
We think you need these skills to ace Marketing Assistant/ Specialist for a UK Accounting Firm
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within accounting or professional services. Emphasise any specific campaigns you've worked on that demonstrate your ability to generate leads and acquire clients.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the accounting sector. Mention how your skills align with the responsibilities outlined in the job description, particularly in lead generation and content creation.
Showcase Your Digital Skills: In your application, provide examples of your proficiency in digital marketing strategies, including SEO and email marketing. If you have experience with CRM tools, mention specific platforms you've used and how they contributed to successful campaigns.
Highlight Relevant Projects: Include any projects or initiatives you've led or participated in that relate to brand development or market research. This will demonstrate your ability to contribute to the firm's visibility and client acquisition efforts.
How to prepare for a job interview at OnlyExperts
✨Showcase Your Marketing Knowledge
Make sure to brush up on your understanding of digital marketing strategies, especially SEO and PPC. Be prepared to discuss how you've successfully implemented these strategies in previous roles, particularly in a small accounting firm or similar environment.
✨Demonstrate Content Creation Skills
Bring examples of your past work, such as blog posts or social media campaigns, to showcase your content creation abilities. Highlight how your content has engaged audiences and contributed to lead generation.
✨Familiarise Yourself with the Firm
Research the accounting firm thoroughly before the interview. Understand their services, target audience, and recent marketing efforts. This will allow you to tailor your responses and show genuine interest in their brand.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to adapt in a fast-paced environment. Think of specific scenarios where you've successfully managed projects or campaigns, and be ready to discuss the outcomes.
