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- Tasks: Lead affiliate partnerships and drive growth strategies for Gymshark's global markets.
- Company: Join Gymshark, a rapidly growing brand dedicated to empowering the fitness community.
- Benefits: Enjoy flexible working, competitive bonuses, generous holidays, and exclusive Gymshark discounts.
- Why this job: Be part of a dynamic team shaping the future of fitness marketing with innovative strategies.
- Qualifications: Experience in managing affiliate programmes and a strong understanding of digital marketing trends required.
- Other info: This is a hybrid role; attend Gymshark HQ at least three days a week.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an ambitious and commercially astute Affiliate & Partnerships Manager to join our Digital Marketing team. This is a pivotal role for Gymshark, responsible for championing all aspects of affiliate and partnerships across our global markets.
You will be instrumental in driving forward our strategy, identifying, nurturing, and optimising relationships that deliver significant growth and brand impact. You will also lead a small team, exploring new, innovative partnerships that help us become this generation\’s 100-year brand.
WHAT YOU\’LL BE DOING
We’re looking for someone with a few years’ hands-on experience managing affiliate programmes, either in-house or through an agency, to take ownership of our growing affiliate network. This is a commercially focused role, suited to someone who is data-led, strategically minded, and well-informed on the latest trends and challenges in the affiliate space.
You’ll be responsible for managing a range of affiliate partners of varying sizes, with proven experience in driving customer acquisition through performance-based partnerships. A key part of the role involves identifying and onboarding new affiliates that align with our brand and support our wider growth goals.You’ll work closely with one Affiliate Executive and have the autonomy to shape and scale the programme in line with broader commercial objectives.
- Develop and execute a global, innovative and disruptive short to mid-term channel strategy, aligned with the global campaign calendar and marketing initiatives, to drive revenue and new customer growth.
- Translate wider commercial objectives into a focused channelstrategy, to ensure targets are achieved and contribute to overall business growth.
- Identify and pursue new strategic partnerships that elevate our brand and drive new customer growth.
- Cultivate and expand our existing partnerships, actively seeking new opportunities to drive incremental revenue and mutual growth.
- Manage the channel budget across all regions, strategically positioning us commercially to maximise performance and achieve positive ROI.
- Collaborate closely with other marketing channels to develop and execute an aligned omni-channel strategy and cross-channel campaigns across key markets.
- Partner with internal and external Product and Tech teams to ensure tracking is robust and act on industry changes.
- Stay ahead of industry trends, ensuring the channel remains adaptable and embraces innovative execution methods.
- Coach, mentor and upskill direct reports based on role requirements.
Accountable for
Own a key performance channel that directly supports broader business goals and commercial objectives.
Provide regular reporting on channel performance, offering clear insights into trends, the effectiveness of new initiatives, and areas for optimisation.
Oversee budget planning and allocation, ensuring efficient investment to maximise channel performance and ROI.
Drive the development of a high-performing affiliate programme, with full accountability for incremental revenue and delivery against key targets.
Proactively identify and capitalise on innovative growth opportunities to scale the channel.
Ensure consistent and cohesive messaging across the customer journey by aligning closely with other digital marketing channels.
Collaborate with Partnerize to maintain industry-leading tracking and attribution, delivering strong results for all stakeholders.
Lead the strategic expansion of the channel across key markets, adapting plans to market dynamics and commercial priorities.
WHAT YOU\’LL NEED
- Proven track record of scaling affiliate programs globally with measurable revenue impact.
- Expert understanding of the affiliate landscape, publishers, platforms, and networks – experience with Partnerize would be preferred.
- Strong ability to translate data into strategy, turning performance insights into scalable initiatives with limited supervision.
- Creative thinker with the ability to influence cross-functional teams, including senior stakeholders, with a clear vision for the channel.
- Highly commercial and analytical individual, with an understanding of the underlying economic metrics involved in partnerships and their broader strategic implications.
- Skilled in both budget management and team leadership within a digital marketing context.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
CLOSING DATE: 16th July 2025
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com .
ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Competitive ‘Win Together, Lose Together’ Bonus
???? Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
️Discounts, Cashback and Savings programme
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when you’re physically and mentally unwell
Very Generous Family Leave package – we support you extending your family
Refuel – Healthy fresh food at GSHQ
️️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
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This is a hybrid role and we would require the successful candidate to attend our Gymshark HQ workspace at least three times per week. * Select…
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We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
If you’d like to request a reasonable adjustment please email talent@gymshark.com.
Belonging at Gymshark
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Affiliate & Brand Partnerships Manager employer: Gymshark
Contact Detail:
Gymshark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate & Brand Partnerships Manager
✨Tip Number 1
Familiarise yourself with the latest trends in affiliate marketing. Understanding current strategies and tools will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the affiliate marketing space. Attend industry events or join online forums to connect with others who can provide insights or even referrals to opportunities at Gymshark.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed affiliate programmes in the past. Highlight measurable outcomes to showcase your impact and effectiveness in previous roles.
✨Tip Number 4
Research Gymshark's brand values and recent campaigns. Tailoring your conversation to align with their mission will show that you're not just interested in the role, but also in contributing to their overall goals.
We think you need these skills to ace Affiliate & Brand Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in affiliate programme management. Use specific metrics to demonstrate your success in driving customer acquisition and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about Gymshark and how your skills align with the role. Mention any innovative partnerships you've developed in the past and how they contributed to business growth.
Showcase Your Data Skills: Since the role requires a data-led approach, include examples of how you've used data to inform strategy and decision-making in previous roles. Be specific about the tools and methods you used.
Prepare for the 'Why Gymshark?' Question: Think about what makes Gymshark unique and why you want to be part of their team. Reflect on their mission and values, and articulate how you can contribute to their goals in your application.
How to prepare for a job interview at Gymshark
✨Showcase Your Affiliate Experience
Be prepared to discuss your hands-on experience managing affiliate programmes. Highlight specific examples of how you've driven customer acquisition and revenue growth through performance-based partnerships.
✨Demonstrate Data-Driven Decision Making
Since this role is data-led, come equipped with examples of how you've used data to inform your strategies. Discuss any tools or platforms you've used to analyse performance and optimise partnerships.
✨Understand the Brand's Vision
Research Gymshark's brand values and mission. Be ready to explain how your vision for affiliate partnerships aligns with their goal of becoming a 100-year brand and how you can contribute to that journey.
✨Prepare for Team Leadership Questions
As you'll be leading a small team, think about your leadership style and how you've coached or mentored others in the past. Be ready to share examples of how you've developed team members and fostered a collaborative environment.
