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For Companies At a Glance
- Tasks: Identify SEO opportunities and implement strategies to boost organic performance.
- Company: AS Watson is the world's largest health and beauty retailer with over 16,800 stores globally.
- Benefits: Enjoy competitive salary, discounts, interest-free loans, and wellbeing initiatives.
- Why this job: Join a dynamic team, work with top brands, and make a real impact in digital marketing.
- Qualifications: Experience in SEO roles with strong technical knowledge and analytical skills required.
- Other info: Languages are a plus but not essential; perfect for detail-oriented individuals.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior SEO Specialist role at AS Watson.
Who We Are
You may not have heard of us, but you’ll know our brands! AS Watson is the world\’s largest international health and beauty retailer with over 16,800 stores in 29 markets. Each year, over 5.3 billion customers and members shop with our well-known retail brands, both online and offline, including Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and more.
A Typical Day In This Role Includes
Your main responsibilities will include identifying opportunities for each business, defining and implementing SEO strategies. Key duties include:
- Providing insights and analysis on organic performance and search trends.
- Performing keyword research.
- Undertaking competitor analysis.
- Reporting on weekly and monthly organic performance.
- Utilising datasets to provide actionable insights.
On-Site SEO tasks involve:
- Conducting in-depth technical and content SEO audits with actionable recommendations.
- Collaborating with developers and internal teams to implement changes.
- Working with UX, design, eCommerce, and content teams.
Additional responsibilities include:
- Building relationships with European businesses.
- Upskilling the wider business on SEO.
- Keeping up to date with algorithm updates, search landscape changes, and new opportunities.
This role would be a good fit if:
- You are highly proficient with search and analytical tools.
- You have a strong attention to detail.
- You are confident presenting to senior stakeholders.
- Languages are desirable but not essential.
What You’ll Need
- Experience as an SEO Manager, Senior SEO Executive, or Strategist.
- Strong technical SEO knowledge, including optimizing JavaScript websites.
- Understanding of optimizing for organic shopping listings and mapping platforms like Google Business profiles.
- Awareness of other digital marketing channels and their synergy with organic performance.
- Languages desirable but not essential.
What You’ll Get From Us
- Competitive salary, benefits, and bonus scheme.
- Discounts for you and your family from retailers like Superdrug and The Perfume Shop.
- Interest-free season ticket and personal loans.
- Refer-a-friend scheme with up to £2000 rewards.
- Financial and mortgage advice from partners.
- Learning and development opportunities.
- Wellbeing initiatives supporting physical and mental health.
- …and much more!
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Senior SEO Specialist employer: AS Watson
Contact Detail:
AS Watson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist
✨Tip Number 1
Familiarise yourself with AS Watson's brands and their online presence. Understanding their specific SEO needs and challenges will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes, especially those that impact retail and eCommerce. Being able to discuss recent developments will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your experience with technical SEO, particularly with JavaScript websites. Be ready to discuss specific projects where you've successfully implemented strategies that improved organic performance.
✨Tip Number 4
Highlight your ability to collaborate with cross-functional teams, such as UX and content. Providing examples of how you've worked with different departments to achieve SEO goals will set you apart from other candidates.
We think you need these skills to ace Senior SEO Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior SEO Specialist role at AS Watson. Tailor your application to highlight relevant experience and skills that align with their needs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in SEO management or strategy. Include specific examples of successful projects, particularly those involving technical SEO, keyword research, and performance analysis.
Showcase Technical Skills: AS Watson is looking for strong technical SEO knowledge. Be sure to mention your proficiency with search and analytical tools, as well as any experience optimising JavaScript websites or working with organic shopping listings.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of AS Watson's business and how your skills can contribute to their success. Make it personal and engaging to stand out.
How to prepare for a job interview at AS Watson
✨Showcase Your Technical SEO Skills
Be prepared to discuss your technical SEO knowledge in detail. Highlight your experience with optimising JavaScript websites and conducting in-depth SEO audits. Bring examples of past projects where you successfully implemented SEO strategies.
✨Demonstrate Analytical Thinking
AS Watson values insights and analysis on organic performance. Be ready to explain how you've used data to drive decisions in previous roles. Discuss specific tools you've used for keyword research and competitor analysis.
✨Prepare for Stakeholder Engagement
Since you'll be presenting to senior stakeholders, practice articulating your ideas clearly and confidently. Prepare a few key points about how you can add value to their business through SEO strategies.
✨Stay Updated on SEO Trends
Show your passion for SEO by discussing recent algorithm updates or changes in the search landscape. This demonstrates your commitment to staying informed and adapting strategies accordingly.
