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- Tasks: Develop and execute social media strategies to boost brand presence and engagement.
- Company: Join DEPT, a pioneering digital agency working with top brands like ASOS and TikTok.
- Benefits: Enjoy flexible hybrid work, 25 days holiday, healthcare options, and a buddy programme.
- Why this job: Be part of a creative team driving innovative campaigns and making a positive impact.
- Qualifications: 3-5 years in social media marketing; strong communication and analytical skills required.
- Other info: DEPT is committed to diversity and offers opportunities for growth and development.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Social Strategist role at DEPT
Join to apply for the Social Strategist role at DEPT
Title: Social Strategist
Location: This position is London based
This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.
Job Purpose
We are looking for an experienced Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, have a deep understanding of various platforms, understand how creative impacts performance and possess the strategic vision to create and execute effective social media campaigns.
The Social Media Strategist will play a crucial role in developing and implementing comprehensive social media strategies to enhance our client’s brand presence, engage their target audience, and drive business objectives.
Clients we work across include eBay, The Macallan, smart, Twitch, Moneygram, Trainline, easyJet and Skyscanner.
Key Responsibilities
Strategy Development:
- Develop and execute comprehensive social media strategies aligned with overall marketing and business goals.
- Conduct thorough research on industry trends, competitors, and target audience behaviors to inform strategy and deliver this in a clear and concise way.
Content Planning and Ideation:
- Work closely with our creative team to develop engaging and shareable content for various social media platforms.
- Work with analysts and reports to inform the creative team of content performance.
- Ensure consistency in brand voice, messaging, and visual elements across all social media channels.
- Work with teams on how creators/influencers can be used in content and what success looks like in this area.
Platform Management:
- Stay updated on platform algorithms, features, and best practices to maximize organic reach and engagement.
- Educate the wider team on platform changes and trends.
- Understanding of how boosted content works and can benefit the strategy.
Community Engagement:
- Develop strategies to grow and nurture online communities around the brand.
Analytics and Reporting:
- Utilise social media analytics tools to measure the performance of campaigns, track KPIs, and provide insightful reports to key stakeholders.
- Use data-driven insights to continually optimize strategies and improve performance.
- Develop testing frameworks for content.
- Run account audits and competitive analysis of organic social profiles, analysing historical performance and making recommendations based on top performing posts, formats and other factors.
- Use social listening and brand monitoring tools like Pulsar, Brandwatch and others
Relevant Skills And Previous Experiences
- 3-5 years of experience with social media marketing, ideally with an agency or brand
- Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship-building skills
- Mastery of MS Excel/Google Sheets; confidence in exporting, pivoting and analyzing large data sets to analyze and package up
- Efficiency and focus when working under tight deadlines
- An organized and process-driven mindset, with a high attention to detail and a high standard of work
- Passion for social media communities and marketing approaches, with a keen eye towards innovation
- Advanced internet research and problem solving skills
- A life-long learner or growth mindset; focused on learning the trade and improving every day
WE OFFER
- A flexible, hybrid working policy
- The choice of medical healthcare providers (Bupa or Medicash)
- 25 days holiday plus bank holidays and your birthday off each year
- Company pension scheme
- EAP scheme
- Ride to work scheme
- Enhanced family friendly policies
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
- A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
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Junior Social Strategist employer: DEPT®
Contact Detail:
DEPT® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Social Strategist
✨Tip Number 1
Familiarise yourself with the latest social media trends and platform updates. Being able to discuss recent changes or features during your interview will show your passion and knowledge in the field.
✨Tip Number 2
Engage with DEPT's social media channels. Commenting on their posts or sharing relevant content can help you get noticed and demonstrate your enthusiasm for their work and culture.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Highlight your role, the strategies you implemented, and the results achieved to showcase your hands-on experience.
✨Tip Number 4
Network with current or former employees of DEPT. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Junior Social Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Junior Social Strategist position. Tailor your application to highlight relevant experiences and skills that align with the job description.
Craft a Compelling CV: Your CV should be clear and concise, showcasing your experience in social media marketing. Highlight specific campaigns you've worked on, tools you've used, and any measurable results you've achieved. Use bullet points for easy readability.
Write a Tailored Cover Letter: In your cover letter, express your passion for social media and how it drives business objectives. Mention specific trends or platforms you are excited about and how you can contribute to DEPT's goals. Make it personal and engaging to stand out.
Showcase Your Knowledge: Demonstrate your understanding of social media analytics and strategy in your application. Mention any tools you're familiar with, such as Brandwatch or Pulsar, and provide examples of how you've used data to inform your strategies in past roles.
How to prepare for a job interview at DEPT®
✨Know Your Platforms
Familiarise yourself with the latest trends and features of social media platforms relevant to the role. Be prepared to discuss how these can impact strategy and engagement.
✨Showcase Your Creativity
Bring examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Highlight your understanding of how creative elements influence performance.
✨Data-Driven Insights
Be ready to talk about how you use analytics tools to measure campaign success. Discuss specific metrics you've tracked and how you've used data to optimise strategies.
✨Engagement Strategies
Prepare to share your ideas on building and nurturing online communities. Think about how you would approach community engagement for DEPT's diverse client base.
