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- Tasks: Lead influencer marketing strategies and campaigns to connect with audiences creatively.
- Company: The Very Group helps families enjoy life with flexible payment options and a wide range of products.
- Benefits: Enjoy flexible working, 30 days holiday, learning access, and up to 25% discount on Very.co.uk.
- Why this job: Make a real impact in a vibrant team while shaping the future of influencer marketing.
- Qualifications: Experience in influencer marketing, leadership skills, and a knack for creative content.
- Other info: Inclusive employer with a focus on diversity and personal growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from The Very Group
Talent Acquisition Manager @ The Very Group
About us.
We areThe Very Groupand we\’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That\’s why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love. We\’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.
About the role.
Are you ready to take the spotlight and lead the charge in shaping how The Very Group connects with audiences through the power of influencer marketing?
We\’re on the hunt for a forward-thinking, creative, and commercially savvyInfluencer Marketing Leadto join our award-winning Marketing team. With our bold new brand strategy and a creative platform that\’s already turning heads, this is your chance to make a real impact by driving best-in-class influencer campaigns across our multi-category department store.
From fashion and beauty to home, toys, and tech, you\’ll be at the heart of it all—building authentic partnerships with creators, delivering scroll-stopping content, and ensuring our brand is the one everyone\’s talking about.
What you\’ll be doing:
- Shape the strategy: Develop and evolve our influencer marketing approach across brand, category, and campaign initiatives.
- Deliver impactful campaigns: Lead the end-to-end planning and execution of influencer activity that drives brand love, customer engagement, and commercial results.
- Spot the stars: Oversee talent discovery and selection, ensuring we partner with creators who truly align with our brand values and resonate with our audiences.
- Measure success: Build a robust measurement framework to track performance, optimise spend, and deliver actionable insights.
- Collaborate and innovate: Work closely with teams across social, PR, paid media, and creative to maximise the reach and impact of influencer content.
- Lead a team: Inspire and develop a high-performing team of five, fostering a culture of creativity, collaboration, and continuous improvement.
About you.
- A strong background in Influencer Marketing, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results.
- Leadership skills: A proven track record of leading and developing teams in a fast-paced environment.
- Strategic thinking: The ability to craft data-driven, insight-led strategies that deliver both brand and commercial results.
- Cultural know-how: A deep understanding of influencer culture, platform trends, and emerging talent.
- Creativity and commercial acumen: A knack for creating visually stunning content that aligns with trading objectives.
- Analytical mindset: Confidence in evaluating performance data and making decisions that drive ROI.
- Compliance expertise: In-depth knowledge of ASA guidelines and content governance.
- Collaboration skills: Excellent stakeholder management and the ability to influence across teams and levels.
Some of our benefits.
- Flexible, hybrid working model
- Inclusive culture and environment, check out our Glassdoor reviews
- £1,000 flexible benefits allowance to suit your needs
- 30 days holiday + bank holidays
- Udemy learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on Very.co.uk
- Matched pension up to 6%
- More benefits can be foundon our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.
What happens next?
Our talent acquisition team will be in touch if you\’re successful so keep an eye on your emails! We\’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we\’re a good match, we\’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a one-stage interview process for this position:
1st stage– An informal 30 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd stage – A one-hour formal task based interview. This will be held in-person at our London office.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If you\’d like to know more about our interviews, you can find out here.
Equal opportunities
We\’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Retail
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Influencer Marketing Lead employer: The Very Group
Contact Detail:
The Very Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Lead
✨Tip Number 1
Familiarise yourself with The Very Group's brand values and current marketing strategies. Understanding their approach will help you tailor your discussions during the interview, showcasing how your experience aligns with their goals.
✨Tip Number 2
Engage with influencers who are already collaborating with The Very Group. This not only shows your proactive nature but also gives you insights into what works for their campaigns, which you can discuss in your interview.
✨Tip Number 3
Prepare to discuss specific influencer marketing campaigns you've led in the past. Highlight your strategic thinking and the measurable results you achieved, as this role requires a strong focus on data-driven outcomes.
✨Tip Number 4
Network with professionals in the influencer marketing space, especially those with experience in retail or lifestyle sectors. Building connections can provide valuable insights and potentially lead to referrals that enhance your application.
We think you need these skills to ace Influencer Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, particularly within retail or lifestyle sectors. Use specific examples of campaigns you've led and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how it aligns with The Very Group's mission. Mention your strategic thinking and leadership skills, and provide examples of how you've successfully collaborated with teams to deliver impactful campaigns.
Showcase Your Creativity: Include links to any previous influencer campaigns or content you've created that showcase your creativity and understanding of current trends. This will help illustrate your ability to deliver visually stunning content that resonates with audiences.
Prepare for the Interview: Research The Very Group's brand strategy and recent influencer campaigns. Be ready to discuss how you would shape their influencer marketing approach and measure success. Prepare questions to ask about the team culture and expectations for the role.
How to prepare for a job interview at The Very Group
✨Showcase Your Influencer Marketing Knowledge
Make sure to brush up on the latest trends in influencer marketing, especially within the retail and lifestyle sectors. Be prepared to discuss successful campaigns you've led or been a part of, highlighting your strategic thinking and creativity.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share examples of how you've successfully managed and developed teams in fast-paced environments. Discuss your approach to fostering creativity and collaboration among team members.
✨Prepare for Data-Driven Discussions
The Very Group values analytical skills, so come equipped with examples of how you've used data to measure campaign success and optimise strategies. Be ready to talk about specific metrics you've tracked and how they influenced your decisions.
✨Engage with Their Brand Values
Familiarise yourself with The Very Group's brand values and mission. During the interview, express how your personal values align with theirs and how you can contribute to building authentic partnerships with creators that resonate with their audience.
