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- Tasks: Lead innovative brand content creation across multiple channels for Topshop and Topman.
- Company: Join ASOS, a global fashion retailer committed to inclusivity and creativity.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a dynamic team shaping iconic brands with creative freedom and innovation.
- Qualifications: Creative individuals with experience in engaging content across various platforms are welcome.
- Other info: This role is based in London and offers a chance to work with a passionate marketing team.
The predicted salary is between 32000 - 48000 £ per year.
Creative Brand Content Manager – Topshop/Topman
Join to apply for the Creative Brand Content Manager – Topshop/Topman role at myGwork – LGBTQ+ Business Community
Creative Brand Content Manager – Topshop/Topman
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This job is with ASOS, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
We are seeking a content marketing expert to plan, manage and execute the creation and delivery of innovative brand content for use across all channels including Topshop.com, social media and in-store activations. You will be develop and maintain collaborative relationships with ASOS studios and creative services to ensure consistency of the brand message and build innovative solutions for additional content development to maximise customer engagement and loyalty for the iconic TOPSHOP/TOPMAN brands.
The role is based in our London HQ and will report into the Head of Customer & Marketing for Topshop & Topman. You will work alongside a team of customer & marketing professionals to support our full funnel marketing activities, as well as cross-functionally with the design, product and trading teams.
What You\’ll Be Doing…
- Lead the planning and execution of all brand content initiatives across a wide range of channels.
- Ensuring branded content is ‘branded’ – that it is identifiably TOPSHOP/TOPMAN.
- Managing and allocating budgets ensuring spend aligns to key KPI-driving activity.
- Continuously monitoring and suggesting solutions for content at scale ensuring it exceeds performance metrics.
- Identifying emerging trends and technologies ensuring we are at the forefront of innovation and testing.
- Working with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels.
Qualifications
Who We\’d Like To Meet…
- Proactive, creative and innovative with experience in developing brand messages through engaging content across a range of channels.
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms.
- Proficiency in social media management tools and video editing software.
- Understanding of social media algorithms and best practices.
- Track record of analysing and evaluating content performance.
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Apparel & Fashion
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Creative Brand Content Manager - Topshop/Topman employer: myGwork - LGBTQ+ Business Community
Contact Detail:
myGwork - LGBTQ+ Business Community Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Brand Content Manager - Topshop/Topman
✨Tip Number 1
Familiarise yourself with the TOPSHOP and TOPMAN brands. Understand their history, values, and current marketing strategies. This knowledge will help you tailor your approach and demonstrate your genuine interest in the role during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a mini portfolio of innovative content ideas specifically for TOPSHOP/TOPMAN. This could include mock social media posts or campaign concepts that align with their brand identity, which can set you apart from other candidates.
✨Tip Number 3
Network with current or former employees of ASOS or those in similar roles. Engaging with them on platforms like LinkedIn can provide valuable insights into the company culture and expectations, which you can leverage in your conversations.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and content creation. Being able to discuss recent innovations or successful campaigns in the fashion industry will demonstrate your passion and expertise, making you a more attractive candidate.
We think you need these skills to ace Creative Brand Content Manager - Topshop/Topman
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand the essence of TOPSHOP and TOPMAN. Familiarise yourself with their brand values, target audience, and recent campaigns. This knowledge will help you tailor your application to reflect their creative vision.
Showcase Your Creativity: As a Creative Brand Content Manager, creativity is key. Use your CV and cover letter to showcase your innovative ideas and past projects. Include links to your portfolio or examples of content you've created that align with the role's requirements.
Highlight Relevant Experience: Make sure to emphasise any experience you have in content marketing, social media management, or brand messaging. Use specific examples to demonstrate how your skills can contribute to the growth of TOPSHOP and TOPMAN.
Tailor Your Application: Customise your CV and cover letter for this specific role. Use keywords from the job description to ensure your application stands out. Mention your understanding of social media algorithms and your ability to analyse content performance, as these are crucial for the position.
How to prepare for a job interview at myGwork - LGBTQ+ Business Community
✨Showcase Your Creativity
As a Creative Brand Content Manager, your ability to think outside the box is crucial. Prepare a portfolio that highlights your best work, focusing on innovative content you've created in the past. Be ready to discuss your creative process and how you approach brand messaging.
✨Understand the Brand
Familiarise yourself with Topshop and Topman’s brand identity and values. Research their recent campaigns and social media presence. This will help you demonstrate your understanding of their target audience and how you can contribute to their brand narrative during the interview.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Be prepared to discuss your experience in collaborative projects. Think of examples where you successfully worked with others to achieve a common goal, especially in marketing or content creation.
✨Stay Updated on Trends
The fashion industry is ever-evolving, so it's important to be aware of current trends and technologies. During the interview, mention any emerging trends you've noticed and how they could be leveraged for Topshop and Topman's content strategy. This shows your proactive approach and passion for the industry.
