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- Tasks: Drive customer acquisition through paid social media campaigns on platforms like Facebook and TikTok.
- Company: Join Mindbody + ClassPass, leaders in the fitness and wellness tech industry.
- Benefits: Enjoy amazing perks, including flexible work options and a mission-driven culture.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Bachelor's degree and 1-2 years of paid social marketing experience required.
- Other info: Diversity is celebrated here; all backgrounds are encouraged to apply!
The predicted salary is between 28800 - 43200 £ per year.
Acquisition Marketing Associate, Paid Social
We\’re revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together!
Who we are
Acquisition Marketing is focused on designing and executing outbound digital marketing campaigns with a primary objective of attracting and acquiring new customers. Team members are responsible for developing and implementing strategies to reach a broader audience, leveraging various online channels such as social media, search engine marketing, app marketing, and video advertising. They use data-driven insights to optimize campaigns and drive efficient customer acquisition, working closely with cross-functional teams to ensure the successful expansion of the user base. Success in this role is measured by the ability to effectively grow the customer base while maintaining a strong return on investment.
About the right team member
The Acquisition Marketing Associate is responsible for driving customer acquisition through the execution of paid social campaigns. This role involves managing day-to-day operations, budgets, and campaign optimizations. The ideal candidate has a working knowledge of the paid media ecosystem, including Facebook, Instagram, TikTok, and Snapchat. The candidate should display analytical skills, problem-solving ability, and motivation to stay ahead in the ever-evolving paid social landscape. This role is paid-only and does not involve organic social media management.
About the role
- Assist in the creation, execution, and optimization of paid social media campaigns across platforms, including Facebook, Instagram, TikTok, and Snapchat.
- Monitor campaign performance, providing insights and recommendations for optimizations based on key metrics.
- Work closely with creative teams to develop assets which align with campaign objectives and target audiences.
- Continuously test and iterate on creatives, audience targeting, and bidding strategies to improve performance.
- Help ensure media is executed within budget while optimizing for maximum performance.
- Stay informed on the latest trends, best practices, and platform updates related to paid social.
- Execute testing roadmap, including tracking learnings and proposing new tests.
Skills & experience
- Bachelor\’s degree in Marketing, Advertising, Business, or a related field.
- 1-2 years hands-on paid social marketing experience (Facebook, Instagram, TikTok, Snapchat, etc.).
- Solid understanding of social media platforms, campaign objectives, and optimization techniques.
- Results-oriented, with a track record of exceeding acquisition targets.
- Strong understanding of paid performance drivers and paid user funnels.
- Experience with managing multiple campaigns and projects simultaneously.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional stakeholder management, communication, and organizational skills.
- Adaptable mindset with the ability to think creatively about problems.
- Agency experience is a bonus.
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Acquisition Marketing Associate, Paid Social employer: Mindbody
Contact Detail:
Mindbody Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Marketing Associate, Paid Social
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media marketing. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and emerging strategies that can give you an edge in your application.
✨Tip Number 2
Engage with the brands you admire on social media. Comment on their posts, share your thoughts on their campaigns, and demonstrate your understanding of their marketing strategies. This shows your genuine interest in the role and the company.
✨Tip Number 3
Network with professionals already working in acquisition marketing or at Mindbody + ClassPass. Attend industry events or webinars where you can connect with them, as personal referrals can significantly boost your chances of landing an interview.
✨Tip Number 4
Prepare to discuss specific examples of successful paid social campaigns you've worked on. Be ready to explain your thought process, the metrics you used to measure success, and how you optimised those campaigns for better performance.
We think you need these skills to ace Acquisition Marketing Associate, Paid Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social marketing. Include specific examples of campaigns you've worked on, platforms you've used, and any measurable results you've achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fitness and wellness industry. Mention why you want to work with Mindbody + ClassPass and how your skills align with their mission and the role's requirements.
Showcase Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to drive decisions in past campaigns. Highlight any tools or methodologies you are familiar with that relate to campaign performance analysis.
Demonstrate Adaptability: The job description mentions an adaptable mindset. Share experiences where you've had to pivot strategies or creatively solve problems in fast-paced environments, particularly in digital marketing.
How to prepare for a job interview at Mindbody
✨Know Your Platforms
Familiarise yourself with the paid social media platforms mentioned in the job description, such as Facebook, Instagram, TikTok, and Snapchat. Be prepared to discuss your experience with these platforms and how you've used them to drive customer acquisition.
✨Showcase Analytical Skills
Prepare examples of how you've used data to optimise campaigns in the past. Highlight specific metrics you tracked and how your insights led to improved performance. This will demonstrate your analytical mindset, which is crucial for this role.
✨Creative Collaboration
Since the role involves working closely with creative teams, think of instances where you've collaborated on campaign assets. Be ready to discuss how you ensured that the creatives aligned with campaign objectives and target audiences.
✨Stay Updated on Trends
Research the latest trends and best practices in paid social marketing. Being knowledgeable about current developments will show your passion for the industry and your commitment to staying ahead in the ever-evolving landscape.
