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PowerOptions, Inc.

Director of MarTech & CRM

London Full-Time No home office possible

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Were looking for a Director of CRM & Martech to join our Digital Advisory team and lead a brand-new function at the heart of our digital transformation. If youre passionate about building smarter, more personalised customer journeys this is your opportunity to make a real impact across Europe.
Job Purpose
As Director of CRM & Martech, youll lead the strategy, roadmap, and technical delivery of our CRM ecosystem with Braze at its core. Youll work across brands and markets to enable real-time, data-driven customer messaging, and build scalable, compliant, and customer-centric solutions. This is a new role with high visibility and the chance to shape how we connect with millions of users across our digital platforms.
Our Team
Youll be joining our growing Digital Advisory team a collaborative group focused on enabling digital excellence across Bauer. Youll work closely with colleagues in Product, Data, Engineering, and Marketing, as well as local market teams across the UK and Europe.
What You\’ll Be Doing

Lead the CRM & Martech strategy across brands and markets
Own the Braze platform and surrounding ecosystem
Drive scalable integrations and experimentation frameworks
Partner with cross-functional teams to enable real-time messaging
Shape CRM use cases that balance speed-to-value with long-term scalability
Govern Martech standards and champion collaboration
Drive lifecycle marketing, audience growth, and monetisation through CRM innovation

What You\’ll Bring

Demonstrable experience leading CRM and Martech strategy in digital consumer environments
Hands-on expertise with Braze, including architecture and campaign capabilities
Strong cross-functional collaboration skills across Marketing, Product, Data, and Engineering
A strategic mindset with a passion for automation and experimentation
Knowledge of data privacy and consent-based marketing best practices
A collaborative, curious, and solutions-focused approach

About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europes largest Publishers. From womens and celebrities magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich peoples everyday lives.
Whats In It For You

Youll have 25 days holiday, bank holidays & 2 volunteer days to use.
Your development matters, so access to our internal training provider Bauer Academy, is a huge win.
We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
Youll have the opportunity for flexible working.
And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That\’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. If you have any feedback regarding our UK recruitment process, please email we would love to hear from you. Date: 18 Jul 2025 Location: London, GB, NW1 2PL Req ID: 2930
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Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing
Industries

Marketing Services

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