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- Tasks: Lead audience planning for iconic brands like M&M's and Snickers, driving targeted marketing strategies.
- Company: Join EssenceMediacom, a global agency known for innovative thinking and diverse campaigns.
- Benefits: Enjoy perks like private medical insurance, 25 days holiday, gym memberships, and a company pension scheme.
- Why this job: Be part of a collaborative culture that values creativity and offers ownership over diverse campaigns.
- Qualifications: Analytical, creative, and detail-oriented candidates with strong communication and organisational skills are ideal.
- Other info: This role is UK-based and requires the right to work in the UK.
The predicted salary is between 48000 - 72000 £ per year.
Account Director – Comms PlanningAccount Director – Comms Planning
About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP\’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media BrandEssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world\’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and ImpactThe role is with TUI – the UK\’s leading integrated tourism group. TUI offers everything from sun‐drenched beach breaks and exhilarating cruises to bespoke tours and family‐friendly resorts. They are a brand that consistently pushes boundaries, embracing digital transformation and sustainable practices to redefine what a modern holiday means.
This is a high‐profile, high‐spending account where your contributions will be highly visible and valued, working in an exciting and fast‐moving sector.
The role includes planning across the full suite of offline and online channels, spanning TV, OOH, Print, Radio, Digital Audio, Display, Video & Paid Social, as well as bigger brand partnerships that create unique and impactful campaigns.
Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It\’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media\’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Strong management and client relationship skills
People management skills to support AD in the management and development of Planners and Execs
Solution focused mindset
Enthusiasm, curiosity, and a team player mentality
Self‐motivated; an ambition to make the ordinary extraordinary
A thirst to learn – be that the client\’s business, people, brands, industry, trends etc
An ability to prioritise and delegate, as well as manage both up and down
Empathetic and self‐aware
Motivated to drive business results for both client & EssenceMediacom
Positive, proactive approach to problem solving
Calm under pressure
Accurate verbal and written feedback and instructions
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we\’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‐office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we\’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Account Director - Comms Planning employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Comms Planning
✨Tip Number 1
Familiarise yourself with Mars Wrigley's brands and their unique selling points. Understanding the nuances of iconic products like M&M's and Snickers will help you demonstrate your passion and knowledge during discussions.
✨Tip Number 2
Stay updated on the latest trends in audience-based marketing and digital planning. Being able to discuss recent developments or case studies in this area will show your commitment to the role and the industry.
✨Tip Number 3
Network with professionals in the media and marketing sectors, especially those who have experience with large brands. This can provide you with insights into the role and potentially valuable connections that could support your application.
✨Tip Number 4
Prepare to discuss how you would approach analysing growth data and audience behaviours. Having a clear strategy or examples ready will demonstrate your analytical skills and creativity, which are crucial for this position.
We think you need these skills to ace Account Director - Comms Planning
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Account Director - Comms Planning position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your analytical skills, creativity, and communication abilities. Provide specific examples of past projects where you successfully managed budgets, schedules, or developed media strategies.
Highlight Your Passion: Express your enthusiasm for media and marketing in your application. Mention any relevant industry trends or innovations that excite you and how they relate to the role at Mars Wrigley.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at EssenceMediacom
✨Know Your Brands
Familiarise yourself with Mars Wrigley's iconic brands like M&M's, Snickers, and Skittles. Understand their market positioning and recent campaigns to demonstrate your knowledge and passion during the interview.
✨Showcase Analytical Skills
Prepare to discuss how you've used data analysis in previous roles. Be ready to provide examples of how you've derived insights from data to inform marketing strategies, as this is crucial for the Account Director role.
✨Emphasise Collaboration
Highlight your experience working in collaborative environments. Share specific examples of how you've successfully partnered with teams or clients to achieve common goals, reflecting the collaborative culture at EssenceMediacom.
✨Demonstrate Creativity
Be prepared to discuss innovative ideas you've implemented in past campaigns. Show how your creative thinking can contribute to Mars Wrigley's shift towards targeted audience-based marketing.
