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- Tasks: Lead the Mini Boden art direction team and create fun, engaging campaigns.
- Company: Boden is a stylish, ethical brand focused on inclusivity and creativity.
- Benefits: Enjoy a competitive salary, generous clothing allowance, and 30% discount on all ranges.
- Why this job: Join a vibrant team that values creativity and collaboration in children's fashion.
- Qualifications: Strong experience as an Art Director with a background in children's fashion required.
- Other info: Flexible working with 3 days in the office and 2 days remote.
The predicted salary is between 36000 - 60000 £ per year.
Lead Art Director – Childrenswear page is loaded
Lead Art Director – Childrenswear
Apply locations Boden House, London, UK time type Full time posted on Posted 2 Days Ago job requisition id R1937
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
The Lead Art Director – Mini Boden will lead and guide the Mini Boden art direction team to deliver the Boden creative vision in line with the brand content strategy. You will concept and execute the creative behind seasonal campaigns across multi-channel activation, and support the ACD, Head of Graphics, Head of Brand and Marketing Director.
Location: 3 days per week based at our North Acton Office & 2 days Home Working.
What You Will Do
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Balance multiple shoots each month staying organised, flexible, and focused on delivering consistently high-quality creative while managing a team.
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Own the creative from start to finish developing concepts, writing shoot briefs, art directing (on set or remotely), and making sure the final assets feel fun, fresh, and on-brand.
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Turn seasonal design stories into strong visual narratives that reflect Mini Boden’s playful, colourful spirit and ensuring they work seamlessly across all platforms.
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Create original 360° campaign ideas that connect across print, digital, social, and more—tailored to our audience of parents and style-loving kids.
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Collaborate closely with Shoot Production and Project.
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Management to keep everything running smoothly, from prep through to post.
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Always be on the lookout for inspiring new creative talent and collaborators who align with Mini Boden.
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Keep the customer Kate—at the heart of everything; create content that delights, engages, and stands out.
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Contribute to mood boards, shoot decks, and prep docs that clearly bring creative ideas to life.
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Stay creatively curious—keep up with what’s new in kidswear, lifestyle, and visual culture.
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Navigate the internal sign-off process confidently guiding stakeholders and bringing them along on the creative journey.
What We Are Looking For
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Strong experience as an Art Director.
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A strong background in shoots and track record of producing standout, multi-channel content for other Children’s fashion brands.
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Strong understanding of Adobe Creative Suite CC2019, Photoshop and InDesign and Capture One.
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Experience of team ownership and management.
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Great list of contacts within the industry.
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Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail.
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Strong communication skills and ability to positively express opinions and influence.
What We Offer
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Competitive salary & targeted annual bonus scheme.
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Generous Boden clothing allowance!
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30% discount on all current clothing ranges.
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25 days Holiday annually, plus Bank Holidays.
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Online Portal with an array of discounts on retail & entertainment.
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Virtual GP Service for you and your household!
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Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
About Us
Stylish, Grounded, Uplifting
These values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
#J-18808-Ljbffr
Lead Art Director - Childrenswear employer: J.P. Boden & Co. Limited
Contact Detail:
J.P. Boden & Co. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Art Director - Childrenswear
✨Tip Number 1
Familiarise yourself with Mini Boden's brand identity and values. Understanding their playful and colourful spirit will help you align your creative vision with theirs, making it easier to demonstrate how you can contribute to their campaigns.
✨Tip Number 2
Network within the children's fashion industry. Reach out to professionals on platforms like LinkedIn or attend relevant events to build connections. Having a strong list of contacts can be a significant advantage in this role.
✨Tip Number 3
Prepare a portfolio that showcases your best multi-channel content, particularly in children's fashion. Highlight projects where you've led teams and produced standout visuals, as this will directly relate to the responsibilities of the Lead Art Director position.
✨Tip Number 4
Stay updated on trends in kidswear and visual culture. Being able to discuss current trends and how they can be incorporated into Mini Boden's campaigns will show your passion and creativity during any discussions with the team.
We think you need these skills to ace Lead Art Director - Childrenswear
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Boden's values and brand identity. Familiarise yourself with their style, tone, and the essence of Mini Boden. This will help you tailor your application to reflect their ethos.
Showcase Relevant Experience: Highlight your experience as an Art Director, especially in children's fashion. Provide specific examples of past projects where you've led creative teams, managed shoots, and produced multi-channel content that aligns with the playful and colourful spirit of Mini Boden.
Demonstrate Creative Vision: In your application, convey your creative vision and approach to art direction. Discuss how you would turn seasonal design stories into engaging visual narratives and how you plan to keep the customer at the heart of your creative process.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored specifically for this role. Use keywords from the job description, such as 'collaboration', 'creative talent', and 'multi-channel activation', to demonstrate that you are a perfect fit for the position.
How to prepare for a job interview at J.P. Boden & Co. Limited
✨Showcase Your Creative Vision
As a Lead Art Director, it's crucial to demonstrate your unique creative vision. Prepare a portfolio that highlights your best work in children's fashion, focusing on multi-channel campaigns. Be ready to discuss the thought process behind each project and how it aligns with brand values.
✨Understand the Brand's Spirit
Familiarise yourself with Mini Boden's playful and colourful spirit. During the interview, reference specific campaigns or collections that resonate with you and explain how you would enhance their creative direction while staying true to the brand's ethos.
✨Prepare for Team Management Questions
Expect questions about your experience in team management and collaboration. Be prepared to share examples of how you've successfully led a creative team, managed multiple projects, and maintained high-quality standards under pressure.
✨Stay Updated on Industry Trends
Demonstrate your passion for children's fashion by discussing current trends and innovations in the industry. Show that you're not only aware of what's happening now but also how you can incorporate these insights into future campaigns for Mini Boden.
