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For Companies At a Glance
- Tasks: Lead content production and optimise workflows for a dynamic team.
- Company: Join North Star Network, a global leader in sports media and betting insights.
- Benefits: Enjoy remote work options, career development, and a vibrant team culture.
- Why this job: Be part of an exciting, fast-paced environment with constant challenges and growth opportunities.
- Qualifications: 3+ years in content roles, fluent in English, with strong SEO and leadership skills.
- Other info: Work across 50+ websites in 40+ markets, focusing on diverse sports.
The predicted salary is between 36000 - 60000 £ per year.
Head of Content – English Markets – Gambling & Sports Media Group
As Head of Content – English Markets – Gambling & Sports Media Group
Job Description
About the role:
We are currently seeking a Head of Content. You will oversee and optimize the content production process, ensuring smooth workflows and team coordination. This role streamlines content creation while empowering content managers to lead their teams and maintain quality standards. You will be working on the business unit that focuses on key priority markets, including English-speaking Africa, Asia, Russia, Bulgaria, and emerging markets.
As our Head of Content you will:
- Deliver content aligned with user intent and business goals.
- Build and lead a team while developing tools, processes, and training.
- Recruit, train, and oversee the development and performance of new team members.
- Set KPIs, conduct performance reviews, and provide feedback for improvement.
- Streamline content production and optimize workflows based on feedback.
- Align content priorities with Market Managers and business objectives.
- Focus on high-impact keywords, market insights, and SEO optimization.
- Work with cross-functional teams to refine strategies for each website.
- Ensure consistency in tone, style, and formatting across all content.
- Collaborate with key stakeholders to enhance content strategy and execution.
Your profile should include:
- 3+ years of experience in a similar content-related role within the iGaming business and passionate about it.
- Fluent/Native in English (Russian is a plus).
- Commercially driven and have a strong understanding of what converts.
- You know how to build and manage a content development strategy.
- Proven experience in organisational and project management roles.
- Data-driven mindset, analytical and results-oriented.
- Strong team and leadership skills.
- Hands-on SEO experience.
- Knowledge of content-related tools, WordPress, Ahrefs, Clarity.
What we offer:
- If you are eager to learn and you like working in a fast-paced, international environment where there’s always a new challenge around the corner, this is the right place for you.
- Integration into a young and dynamic team.
- Full online onboarding program.
- Possibility of career development within the company.
- Remuneration based on your experience.
About us:
North Star Network hosts sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them. Our portfolio of websites cover football, cricket, boxing, MMA, e-sports, basketball and more. And to put that into numbers, the NSN has:
50+ websites covering 40+ markets.
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Head of Content – English Markets – Gambling & Sports Media Group employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content – English Markets – Gambling & Sports Media Group
✨Tip Number 1
Familiarise yourself with the latest trends in the iGaming industry, especially in English-speaking markets. This knowledge will not only help you understand the content needs but also demonstrate your passion and expertise during discussions.
✨Tip Number 2
Network with professionals in the gambling and sports media sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your leadership skills by discussing any previous experiences where you successfully managed a team or project. Be prepared to share specific examples of how you streamlined processes or improved content quality.
✨Tip Number 4
Prepare to discuss your data-driven approach to content strategy. Highlight any tools you've used, like Ahrefs or WordPress, and be ready to explain how you've leveraged analytics to optimise content performance in past roles.
We think you need these skills to ace Head of Content – English Markets – Gambling & Sports Media Group
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content management, particularly within the iGaming sector. Emphasise your leadership skills and any specific achievements related to content strategy and SEO.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gambling and sports media industry. Discuss how your experience aligns with the role's requirements, particularly your ability to lead teams and optimise content production.
Showcase Your Data-Driven Approach: Include examples of how you've used data to inform content strategies in previous roles. Highlight any tools you’ve used, such as WordPress or Ahrefs, to demonstrate your technical proficiency.
Highlight Team Leadership Experience: Detail your experience in recruiting, training, and managing teams. Provide specific examples of how you've set KPIs and conducted performance reviews to improve team output and quality.
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Leadership Skills
As a Head of Content, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any tools or processes you've implemented that improved team performance.
✨Demonstrate Your SEO Knowledge
Since the role requires hands-on SEO experience, brush up on the latest SEO trends and techniques. Be ready to discuss specific strategies you've used to optimise content for search engines and how those strategies have impacted traffic and engagement.
✨Align with Business Goals
Understand the company's objectives and be ready to explain how your content strategies can align with these goals. Discuss how you would approach content creation to ensure it meets user intent while driving conversions.
✨Prepare for Data-Driven Discussions
This role requires a data-driven mindset. Familiarise yourself with key performance indicators (KPIs) relevant to content production. Be prepared to discuss how you've used data to inform your content strategies and improve outcomes in previous roles.
