Copy and Content Writer

Job Title: Copy & Content Writer
Department: Marketing
Reporting to: Head of Marketing
Location: Wembley, London (nearest station: Neasden)
Contract: Full Time (Hybrid: up to 3 days in office)

The Company:

Integral Memory PLC has been solving technology challenges for over 35 years and continues to grow as a financially stable, UK-headquartered business with operations across Europe. We operate two divisions:

• Integral Memory – providing cutting-edge data storage solutions

• Integral LED – offering sustainable lighting for residential, commercial, and industrial spaces

As a forward-thinking company grounded in semiconductor technology, we value entrepreneurial spirit and are building a marketing function that puts customer experience (CX) at its core through an insight-led, brand-first approach.

Role Overview:

We’re looking for a hybrid Copy & Content Writer to help shape our brand and product narratives across traditional and digital channels. This role combines copywriting (selling the product) and content writing (telling the story) to support both B2B and B2C marketing initiatives.

You’ll work closely with the Head of Marketing and collaborate across product, design, content, and sales to bring clarity, consistency, and creativity to everything we say and write.

Key Responsibilities:

• Craft clear, engaging copy for product packaging, brochures, press releases, and online listings across our LED and Memory divisions.
• Apply a clear message hierarchy in all content creation, ensuring every asset has a defined objective and call to action that aligns with audience intent and channel best practices.
• Collaborate with marketing, design, and content teams to bring brand and tactical campaigns to life across multiple touchpoints.
• Help refine our Tone of Voice (TOV) guidelines and ensure consistency across written materials, especially social and web content.
• Plan and manage the content calendar, supporting product launches, seasonal campaigns, and evergreen storytelling.
• Write compelling case studies and brand narratives by liaising with sales, product managers, and visual content creators.
• Optimise content for SEO and integrate high-intent keywords into landing pages, Amazon listings, and blog articles.
• Develop engaging product descriptions and ensure all written content is proofed and on-brand before publication.
• Propose and implement content improvements for existing materials to enhance consistency, clarity, and customer relevance.
• Contribute to press releases, PR materials, and email campaigns with a strong creative hook and clear, consistent messaging that supports campaign objectives.
• Support broader marketing communications planning and persona-driven messaging with clear and targeted calls-to-action (CTAs).

Required Skills & Experience:

• A relevant degree in Marketing, English, Journalism, or Communications.
• Minimum 5 years\’ experience writing for product-led and/or technology-driven brands.
• Strong portfolio showcasing both commercial copywriting and narrative-driven content.
• Experience crafting content for both B2B and B2C audiences across a variety of channels, including print, web, email, social media, and e-commerce platforms.
• Ability to simplify technical features into clear consumer benefits with a customer-first mindset.
• Familiarity with SEO principles, content planning, and publishing processes.
• Understanding of customer journeys, shopper psychology, and persuasive storytelling.
• Meticulous attention to detail, exceptional grammar, and strong proofreading skills.
• Excellent collaboration skills and ability to work in a fast-paced, deadline-driven environment.

The Company:
Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.

Integral Memory Division:
The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.

Integral LED Lighting Division:
From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.

Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.

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