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- Tasks: Create engaging copy and content for marketing across various channels.
- Company: Integral Memory PLC is a leading tech company with over 35 years of innovation.
- Benefits: Enjoy hybrid work options, a creative environment, and opportunities for growth.
- Why this job: Join a forward-thinking team that values creativity and customer experience.
- Qualifications: Degree in Marketing or related field; 5 years of relevant writing experience required.
- Other info: Work closely with diverse teams to shape brand narratives and drive impactful campaigns.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Job Title: Copy & Content Writer
Department: Marketing
Reporting to: Head of Marketing
Location: Wembley, London (nearest station: Neasden)
Contract: Full Time (Hybrid: up to 3 days in office)
The CompanyIntegral Memory PLC has been solving technology challenges for over 35 years and continues to grow as a financially stable, UK-headquartered business with operations across Europe.
We operate two divisions:
Integral Memory â providing cuttingâedge data storage solutions
Integral LED â offering sustainable lighting for residential, commercial, and industrial spaces
As a forwardâthinking company grounded in semiconductor technology, we value entrepreneurial spirit and are building a marketing function that puts customer experience (CX) at its core through an insightâled, brandâfirst approach.
Role OverviewWe\âre looking for a hybrid Copy & Content Writer to help shape our brand and product narratives across traditional and digital channels. This role combines copywriting (selling the product) and content writing (telling the story) to support both B2B and B2C marketing initiatives.
You\âll work closely with the Head of Marketing and collaborate across product, design, content, and sales to bring clarity, consistency, and creativity to everything we say and write.
Key Responsibilities
Craft clear, engaging copy for product packaging, brochures, press releases, and online listings across our LED and Memory divisions.
Apply a clear message hierarchy in all content creation, ensuring every asset has a defined objective and call to action that aligns with audience intent and channel best practices.
Collaborate with marketing, design, and content teams to bring brand and tactical campaigns to life across multiple touchpoints.
Help refine our Tone of Voice (TOV) guidelines and ensure consistency across written materials, especially social and web content.
Plan and manage the content calendar, supporting product launches, seasonal campaigns, and evergreen storytelling.
Write compelling case studies and brand narratives by liaising with sales, product managers, and visual content creators.
Optimise content for SEO and integrate highâintent keywords into landing pages, Amazon listings, and blog articles.
Develop engaging product descriptions and ensure all written content is proofed and onâbrand before publication.
Propose and implement content improvements for existing materials to enhance consistency, clarity, and customer relevance.
Contribute to press releases, PR materials, and email campaigns with a strong creative hook and clear, consistent messaging that supports campaign objectives.
Support broader marketing communications planning and personaâdriven messaging with clear and targeted callsâtoâaction (CTAs).
Required Skills & Experience
A relevant degree in Marketing, English, Journalism, or Communications.
Minimum 5 years\â experience writing for productâled and/or technologyâdriven brands.
Strong portfolio showcasing both commercial copywriting and narrativeâdriven content.
Experience crafting content for both B2B and B2C audiences across a variety of channels, including print, web, email, social media, and eâcommerce platforms.
Ability to simplify technical features into clear consumer benefits with a customerâfirst mindset.
Familiarity with SEO principles, content planning, and publishing processes.
Understanding of customer journeys, shopper psychology, and persuasive storytelling.
Meticulous attention to detail, exceptional grammar, and strong proofreading skills.
Excellent collaboration skills and ability to work in a fastâpaced, deadlineâdriven environment.
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Copy and Content Writer employer: Integral Memory Plc
Contact Detail:
Integral Memory Plc Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Copy and Content Writer
âšTip Number 1
Familiarise yourself with Integral Memory's products and their unique selling points. Understanding the technology behind their data storage solutions and LED lighting will help you craft compelling narratives that resonate with both B2B and B2C audiences.
âšTip Number 2
Showcase your versatility by preparing examples of both commercial copywriting and narrative-driven content. Highlighting your ability to switch between different writing styles will demonstrate your fit for a role that requires both selling and storytelling.
âšTip Number 3
Network with professionals in the tech and marketing sectors, especially those who have experience in B2B and B2C environments. Engaging with industry peers can provide insights into current trends and expectations, which can be beneficial during interviews.
âšTip Number 4
Prepare to discuss how you would approach refining the company's Tone of Voice (TOV) guidelines. Having a clear strategy on how to maintain consistency across various channels will show your understanding of brand identity and customer engagement.
We think you need these skills to ace Copy and Content Writer
Some tips for your application đ«Ą
Tailor Your CV: Make sure your CV highlights relevant experience in copywriting and content creation. Focus on showcasing your portfolio that includes both commercial copy and narrative-driven content, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for storytelling and how it aligns with the company's mission. Mention specific examples of how you've simplified technical features into consumer benefits, which is key for this position.
Showcase SEO Knowledge: Since the role requires familiarity with SEO principles, include examples of how you've optimised content for search engines in your previous roles. This will demonstrate your understanding of content planning and publishing processes.
Highlight Collaboration Skills: The job involves working closely with various teams. Emphasise your collaboration skills in your application by providing examples of successful projects where you worked with marketing, design, or sales teams to achieve common goals.
How to prepare for a job interview at Integral Memory Plc
âšShowcase Your Portfolio
Make sure to bring a strong portfolio that highlights both your commercial copywriting and narrative-driven content. This is crucial for demonstrating your ability to craft engaging copy and tell compelling stories, which are key aspects of the role.
âšUnderstand the Brand's Tone of Voice
Familiarise yourself with Integral Memory's brand and its Tone of Voice (TOV) guidelines. During the interview, be prepared to discuss how you would maintain consistency across various written materials and adapt your writing style to fit their brand.
âšPrepare for SEO Discussions
Since the role involves optimising content for SEO, brush up on your knowledge of SEO principles and be ready to discuss how you would integrate high-intent keywords into different types of content, such as landing pages and blog articles.
âšDemonstrate Collaboration Skills
Highlight your experience working collaboratively with marketing, design, and content teams. Be prepared to share examples of how you've successfully brought campaigns to life and contributed to broader marketing communications in previous roles.
