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- Tasks: Manage and optimise digital marketing campaigns to drive customer acquisition.
- Company: Join Kendal Nutricare, a fast-growing brand in infant nutrition, loved by the Royal Family.
- Benefits: Enjoy 33 days holiday, free gym membership, and a health cash plan.
- Why this job: Be part of a mission-driven team making a real impact on children's lives.
- Qualifications: 3+ years in digital marketing with a focus on eCommerce and performance.
- Other info: Hybrid role with two required days in London; work with a talented, young team.
The predicted salary is between 40000 - 56000 £ per year.
Senior Digital Marketing Executive – Hybrid
Base pay range: £40,000 per annum
Location: Hybrid – London
About us:
We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil – the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.
Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. We’re proud to be a Queens’ Award winning business and to be ranked by the Financial Times as one of Europe’s 1000 Fastest Growing Companies in 2020.
We’re on an exciting path – join us!
The role:
As a Senior Digital Marketing Executive, you will play a key role in scaling Kendamil’s digital acquisition efforts through paid media and performance marketing while supporting eCommerce operations. You’ll be hands-on in managing ad campaigns, working to optimise performance across platforms, and driving customer acquisition, while working alongside a talented marketing team.
This is a full-time hybrid role with two required WeWork days per week in London. You will report to our Head of Growth.
What you’ll be doing:
- Paid Media Management: Launch, optimise, and scale paid campaigns across Meta, Google, Amazon, and other paid channels, ensuring strong ROI and customer acquisition.
- Performance Analysis: Monitor key metrics (CAC, ROAS, LTV) and continuously refine strategies to improve results.
- Creative & Messaging Strategy: Work with internal teams to develop high-performing ad creatives and messaging for different audiences.
- Campaign Execution: Own the end-to-end setup, management, and reporting of digital marketing campaigns.
- Testing & Optimisation: Run A/B tests on creatives, landing pages, and audience segments to maximise performance.
- Budget & Forecasting: Assist in budget allocation, ensuring effective ad spend across channels.
- eCommerce Support: Work with the eCommerce team to ensure seamless customer journeys, optimised checkout experiences, and strong retention strategies.
- Collaboration: Work closely with the creative, eCommerce, and CRM teams to ensure campaigns align with broader growth objectives.
- CRM & Retention Programs: Assist on CRM and retention programmes, tailored to Kendamil’s unique audience, driving brand loyalty and lifetime value with personalised communication strategies.
What you’ll need:
- 3+ years of experience in growth/performance marketing, or eCommerce, with a strong focus on digital operations and acquisition marketing.
- Proven in-platform management experience of key eCommerce marketing channels.
- A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.
- Experience coordinating cross-functionally.
- Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
- A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.
What you’ll get from us:
The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.
We offer to all our employees:
- 33 days holiday (incl. bank holidays), pro rata to start date and FTE.
- Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5%.
- Free health cash plan.
- Free Gym Membership.
- Life Assurance at 2 x basic salary after 6 months of service.
- EAP Programme.
- New parents enjoy up to £350 worth of Kendamil products (excluding Stage 1 formula).
- Employee Referral Scheme.
If this sounds like a role for you, apply today or visit our website for more details — we can’t wait to meet you!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
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Senior Digital Marketing Executive - Hybrid employer: Kendamil (Kendal Nutricare)
Contact Detail:
Kendamil (Kendal Nutricare) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive - Hybrid
✨Tip Number 1
Familiarise yourself with Kendamil's brand values and mission. Understanding their commitment to quality and sustainability will help you align your responses during interviews, showcasing your passion for their products.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in eCommerce and performance marketing. Being able to discuss recent developments or successful campaigns can demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare specific examples of your past successes in managing paid media campaigns. Highlighting measurable results, such as improved ROI or customer acquisition rates, will make a strong impression on the hiring team.
✨Tip Number 4
Network with current or former employees of Kendamil on platforms like LinkedIn. Gaining insights into the company culture and expectations can give you an edge in your application and interview process.
We think you need these skills to ace Senior Digital Marketing Executive - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in growth and performance marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for eCommerce and your understanding of the infant nutrition space. Mention specific achievements in previous roles that align with the responsibilities of the Senior Digital Marketing Executive position.
Showcase Data-Driven Success: In your application, provide examples of how you've used data analytics to optimise campaigns. Highlight key metrics you've improved, such as customer acquisition cost (CAC) or return on ad spend (ROAS), to demonstrate your impact.
Highlight Collaborative Experience: Emphasise your ability to work cross-functionally with creative, eCommerce, and CRM teams. Provide examples of successful projects where collaboration led to improved outcomes, showcasing your teamwork skills.
How to prepare for a job interview at Kendamil (Kendal Nutricare)
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in managing paid media campaigns across platforms like Meta, Google, and Amazon. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on performance analysis, come equipped with examples of how you've used data to optimise campaigns. Discuss key metrics such as CAC, ROAS, and LTV, and how they influenced your marketing strategies.
✨Emphasise Collaboration Skills
This position involves working closely with various teams, so be ready to share experiences where you've successfully collaborated with creative, eCommerce, or CRM teams. Highlight your communication skills and how they contributed to achieving common goals.
✨Express Passion for the Brand and Mission
Kendamil is a mission-driven company, so it's important to convey your enthusiasm for their values and products. Research the brand and be prepared to discuss why you're excited about contributing to their growth and helping families with their infant nutrition needs.
