Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and optimise web content for DTC eCommerce across global websites.
- Company: Join Funko, a vibrant brand known for its unique collectibles and fan engagement.
- Benefits: Enjoy flexible work options, creative projects, and a fun team culture.
- Why this job: Be part of a dynamic team driving eCommerce success while enhancing user experiences.
- Qualifications: Bachelor's degree in digital marketing or relevant experience in eCommerce required.
- Other info: Funko values diversity and encourages applicants from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
- Understand website conversion funnels & analytics and be able to articulate website content production against the context of these metrics.
- Create, maintain and optimize all web experiences for DTC eCommerce, including managing landing pages, imagery and merchandising content.
- Manage daily publishing operations for DTC eCommerce and related websites ensuring projects adhere to timelines using project management tools (Jira, Smartsheet, Asana, etc).
- Execute best practices as pertains to SEO requirements, ADA compliance, UX, and digital merchandising when creating or modifying website content.
- Document and streamline web production processes to increase efficiency and accuracy and own the creation and execution of new visual asset workflows.
- Assist with A/B testing strategy for all assigned webpages in partnership with eCommerce Manager and apply findings to achieve KPI goals.
- Identify opportunities for site content enhancements, bug fixes, UX design and fixes end to end.
- Track content performance through reporting, monitoring KPIs / analytics using Google Analytics, Salesforce Commerce Cloud and Quantum Metric generating web traffic reports for site recommendations and enhancements.
- Bachelor’s degree in digital marketing, merchandising, or business-related field or extensive experience in online merchandising, marketing, or eCommerce for a top-tier direct-to-consumer brand.
- Salesforce Commerce Cloud experience for website content management (Page Builder, etc).
- Expert knowledge of eCommerce platform interfaces and content management systems (preferably Salesforce).
- Well-versed in full Adobe suite with experience creating enhanced visual assets & basic HTML coding skills.
- Well-versed in full Microsoft suite, website analytics, and proficient in analyzing data for eCommerce decision making.
- Creative, critical thinking, and intuitive problem-solving skills.
- Superb communication skills, clear and concise in both written and verbal communication.
- Excellent organizational skills with the ability to multitask and prioritize.
- Excellent analytical and strategic thinking skills.
- Attention to detail and quality are required as we have a highly loyal and responsive community of fans who deserve the best possible customer experience, and you will be integral in providing that.
- Agile and tactical can-do mindset.
#J-18808-Ljbffr
Web Content Producer, DTC employer: Loungefly
Contact Detail:
Loungefly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Producer, DTC
✨Tip Number 1
Familiarise yourself with the specific eCommerce platforms mentioned in the job description, particularly Salesforce Commerce Cloud. Understanding how to navigate and manage content within this system will give you a significant edge during the interview process.
✨Tip Number 2
Brush up on your knowledge of website analytics tools like Google Analytics. Being able to discuss how you've used data to drive decisions in past roles will demonstrate your analytical skills and understanding of conversion metrics.
✨Tip Number 3
Prepare examples of how you've optimised web content for SEO and user experience in previous positions. This will show that you not only understand best practices but can also apply them effectively to enhance site performance.
✨Tip Number 4
Get comfortable with project management tools like Jira or Asana. Being able to articulate your experience in managing timelines and workflows will highlight your organisational skills, which are crucial for this role.
We think you need these skills to ace Web Content Producer, DTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web content production, eCommerce, and digital marketing. Emphasise your familiarity with CMS platforms, especially Salesforce Commerce Cloud, and any specific projects that demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the role's requirements. Mention your experience with analytics tools and how you've used data to drive content decisions in previous roles.
Showcase Your Technical Skills: Include examples of your proficiency with the Adobe suite and basic HTML coding in your application. If possible, provide links to previous work or projects that showcase your ability to create engaging web content.
Highlight Your Analytical Abilities: Demonstrate your understanding of website conversion funnels and KPIs in your application. Discuss any experience you have with A/B testing and how you've applied findings to improve web content performance.
How to prepare for a job interview at Loungefly
✨Know Your Metrics
Familiarise yourself with key eCommerce metrics such as conversion rates, average order value (AOV), and user engagement. Be prepared to discuss how you have used these metrics in past roles to drive content decisions.
✨Showcase Your CMS Experience
Highlight your experience with content management systems, particularly Salesforce Commerce Cloud. Be ready to provide examples of how you've managed web content and optimised user experiences in previous positions.
✨Demonstrate Your SEO Knowledge
Understand the basics of SEO and how it impacts web content. Be prepared to discuss best practices you've implemented in the past to enhance visibility and drive traffic to websites.
✨Prepare for A/B Testing Discussions
Be ready to talk about your experience with A/B testing strategies. Share specific examples of tests you've conducted, what you learned from them, and how those insights influenced your content production.
