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For Companies At a Glance
- Tasks: Drive revenue growth through data-driven marketing and strategic B2B events.
- Company: Join Zellis, the leading provider of HR & Payroll software, serving top UK businesses.
- Benefits: Enjoy a competitive salary, 25 days leave, private medical insurance, and flexible perks.
- Why this job: Be part of a dynamic team that values growth, collaboration, and innovation in a supportive culture.
- Qualifications: 3-5 years in B2B marketing with expertise in HubSpot and event management.
- Other info: Work from our Peterborough office twice a week and embrace a growth mindset.
The predicted salary is between 36000 - 60000 £ per year.
About the role
About the Role:
We’re focused on growing revenue from our UK & ROI customer base. As the go-to specialist for customer marketing, you’ll turn data into pipeline, lead strategic B2B events, and partner closely with Account Management and Customer Success to drive upsell, cross-sell, and renewal opportunities.
Please note that this role will be required to visit our Peterborough Office twice per week.
Key Responsibilities:
-
Pipeline & Revenue Generation:
Deliver quarterly SAL, SQL, and revenue targets through always-on campaigns (email, paid social, webinars, nurtures). -
Event Strategy & Execution:
Plan and execute 8–10 high-impact virtual and in-person events annually, managing agencies, budgets, and ROI tracking. -
Customer Insights & Segmentation:
Leverage HubSpot and NetSuite data to identify churn risk and expansion opportunities. Optimise targeting through test-and-learn strategies. -
Stakeholder Alignment:
Lead weekly growth huddles with Account Management and CS. Present campaign insights to leadership monthly. -
Process & Tech Excellence:
Maintain spotless data hygiene and precise funnel tracking in HubSpot/Netsuite. Pilot new martech (intent data, conversational ABM, event tech), to keep us ahead of the curve.
Skills & experience
Essential Skills & Behaviours:
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3–5 years’ B2B marketing experience focused on customer demand generation and pipeline growth
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Proficiency with HubSpot (or Marketo), NetSuite, and digital marketing platforms
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Proven success in planning and measuring ROI of B2B events end-to-end, with data backed optimisation
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Strong ABM skills: account selection, personalised nurtures, and intent-based targeting
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Analytical mindset with dashboard/reporting expertise
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Strategic thinker with a hands-on execution style and a collaborative, data-driven approach
Critical Competencies:
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Bachelor’s in Marketing, Business, or 3+ years B2B marketing experience, with a focus on customer demand generation
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Proven success in growing pipeline and revenue within existing customer bases
Technical Skills:
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Proficient in marketing automation (e.g., Marketo, HubSpot) and CRM systems (preferably NetSuite or HubSpot)
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Skilled in digital marketing and analytics tools (e.g., Google Analytics, LinkedIn Ads)
Core Competencies:
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Self-motivated, proactive, and deadline-driven
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Creative and experimental problem-solver
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Strategic thinker with hands-on execution ability
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Strong cross-functional collaborator and influencer
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Growth mindset with a desire to mentor and learn
Preferred:
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Experience in SaaS/tech industry
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Familiarity with key marketing metrics and KPIs
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Excellent project management and prioritisation skills
Benefits & culture
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We\’re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services.With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
#J-18808-Ljbffr
Senior Marketing Executive – Demand Gen & Events, Commercial Sector employer: Moorepay Limited
Contact Detail:
Moorepay Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive – Demand Gen & Events, Commercial Sector
✨Tip Number 1
Familiarise yourself with HubSpot and NetSuite, as these are crucial tools for the role. Consider taking online courses or certifications to demonstrate your proficiency and show that you're proactive about your skills.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in demand generation and event management. Attend industry events or webinars to make connections and learn from others' experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your analytical mindset by being ready to talk about how you measured ROI and optimised strategies based on data.
✨Tip Number 4
Showcase your understanding of the SaaS/tech industry and its marketing metrics. Research current trends and challenges in this sector to demonstrate your strategic thinking and ability to contribute to the company's growth.
We think you need these skills to ace Senior Marketing Executive – Demand Gen & Events, Commercial Sector
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in demand generation and pipeline growth. Use specific examples that demonstrate your success in planning and executing events, as well as your proficiency with HubSpot and NetSuite.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer marketing and how your analytical mindset aligns with the role's requirements. Mention your experience with data-driven strategies and your ability to collaborate across teams to drive revenue.
Showcase Relevant Skills: Emphasise your technical skills in marketing automation and CRM systems. Highlight your experience with digital marketing tools and your ability to measure ROI from campaigns and events, as these are crucial for the role.
Prepare for Potential Questions: Think about how you would answer questions related to your past experiences in managing events and generating leads. Be ready to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your strategic thinking and hands-on execution style.
How to prepare for a job interview at Moorepay Limited
✨Know Your Metrics
Familiarise yourself with key marketing metrics and KPIs relevant to demand generation. Be prepared to discuss how you've used data to drive decisions in past roles, especially in relation to pipeline growth and ROI from events.
✨Showcase Your Event Experience
Highlight your experience in planning and executing B2B events. Discuss specific examples where you managed budgets, tracked ROI, and how you optimised events based on feedback and data.
✨Demonstrate Collaboration Skills
Since this role requires close collaboration with Account Management and Customer Success, be ready to share examples of how you've successfully worked with cross-functional teams to achieve common goals.
✨Be Prepared for Technical Questions
Brush up on your knowledge of HubSpot, NetSuite, and other digital marketing tools. Expect questions about how you've used these platforms to enhance marketing strategies and maintain data hygiene.
