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- Tasks: Lead customer insight and personalisation strategies to enhance engagement and business decisions.
- Company: Join Boots, a leading health and beauty retailer dedicated to putting customers first.
- Benefits: Enjoy flexible working, competitive holidays, generous discounts, and a supportive work environment.
- Why this job: Be part of a dynamic team that values innovation and personal growth in a diverse culture.
- Qualifications: 5+ years in marketing analytics; experience with SQL, Python, and campaign management software preferred.
- Other info: This role offers hybrid working options and opportunities for mentoring junior analysts.
The predicted salary is between 36000 - 60000 £ per year.
Role- Senior Customer Marketing Analyst
Contract – 12M Maternity Cover
Type – Full TIme
Level – 5
Location – Nottingham Support Office
Hours – 37.5
Recruitment Partner – Noaman Hussain
We are looking to recruit a specialist Senior Customer Marketing Analyst, who will be responsible for developing and enhancing our personalisation capability and influencing business decisions through their knowledge of the customer and application of innovative analysis and insight.
About the opportunity
Boots has recognised that putting customers’ needs at the centre of business decision making is essential in order to maintain and grow our business in an ever-changing environment.
We’re looking for a data-driven, strategic thinker to join our marketing team as a Senior Customer Marketing Analyst, specializing in all forms of personalised communications (e.g., email, app, direct mail, social, search, display, programmatic). They should have 5+ years experience in marketing analytics, with a passion for optimizing customer engagement and acquisition.
As a Senior Customer Marketing Analyst, you will be responsible for developing and enhancing our personalisation capability – promoting our brands in conjunction with Boots Advantage Card, influencing business decisions through your knowledge of the customer, and increasing customer engagement through innovative analysis and insight. Using Advantage Card data and other sources, you will have a strong insight led customer understanding, developing innovative applications and solutions for personalised communications. You will be able to present your findings and interact effectively with senior stakeholders and be key in shaping strategies and objectives. This role does not have direct reports but it is expected that you will act as a role model and work with team leaders to develop and guide our junior analysts.
Your responsibilities:
- Become an acknowledged leader on customer insight and personalised communications and be able to provide advice and guidance; steering loyalty business decisions and applying best practice to business challenges
- Seek opportunities to improve performance and knowledge; demonstrate impact of innovation and year on year improvements
- Support team leaders in the development of the wider team; ability to enhance skills, knowledge and profile through role-modelling, mentoring, cross-team projects and motivation.
- To understand the future of direct and digital marketing technology, channels and techniques, seeks to build opportunities to bring in best practice
- Own technical domain knowledge for your specific area, acting as the leader in technical knowledge, developing understanding and best practice internal and external to the team
About you:
- We are looking for an inquisitive and creative problem solver, who can bring together partner needs and knowledge to develop innovative solutions to meet our customer aims
- Experience of customer analysis in the context of a loyalty scheme mechanic is desirable
- You should have experience in developing solutions that can be used in personalisation activity, including data science techniques and campaign optimisation. Experience of SQL and Python are desirable.
- You should be able to show that you have an ability to analyse data at a high technical level whilst being able to confidently interpret findings and deliver them to an audience with little or no analytical, statistical or numerical background
- Experience of using campaign management software such as Salesforce or Adobe Campaign would be advantageous.
Benefits
We have a great range of benefits* that go beyond salary and offer flexibility to suit you:
- Competitive holiday allowance (with the option to buy more days)
- Boots Retirement Savings Plan pension scheme
- Discretionary annual bonus scheme
- Enhanced Maternity / Paternity / Adoption leave pay
- £100 gift card for colleagues expecting/adopting a baby
- Flexible benefits scheme (via salary sacrifice) including financial wellbeing support, gym membership, holiday buying, dental cover, life assurance, restaurant discount cards, activity passes and much more (exclusions may apply, eligible roles only)
- Access to our Employee Assistance Programme offering free, independent and confidential counselling and support, 24 hours a day, 7 days a week
- Generous staff discount (with enhanced discounts for Boots brands, Boot Opticians and Boots Hearingcare)
- Access to corporate third-party discounts, including retail, cinema, holidays and more (UK only)
- Access to the Boots Benevolent Fund, a registered charity that offers support to eligible current and former colleagues in the UK, as well as their immediate relatives, at times of financial hardship.
- Access to a range of learning and development resources and programmes
- Excellent onsite facilities including: staff shop, opticians, gym, coffee shops, cafeteria, outdoor seating spaces, dry cleaning service and excellent travel links including on campus bus stops
*All rewards and benefits are subject to change and eligibility.
Why Boots
Our mission is to help everyone to feel good. This starts internally – with every colleague and every team. In our stores and pharmacies, our warehouses and our Support Office, we work together, putting our customers first and our colleagues at the heart of everything we do. We aim to attract, develop and retain the best people, with a huge range of opportunities for you to continue to grow with us… just bring your passion and commitment and we’ll do the rest.
Diversity, equity and inclusion is at the centre of everything we do in our business. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
At Boots we\’re proud to offer our Support Office team members a hybrid working approach because how we work is central to our ability to compete, innovate and win together. Our hybrid, flexible approach to work is based upon empowerment, accountability, care and trust and includes a balanced mix of remote and office-based working.
What’s next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.
If you have any questions about this vacancy, please contact chelsea.jenno@boots.co.uk
Internal Communications Specialist – Boots UK
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Senior Customer Marketing Analyst - 12M FTC employer: No7 Beauty Company
Contact Detail:
No7 Beauty Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Analyst - 12M FTC
✨Tip Number 1
Familiarise yourself with Boots' customer loyalty programmes, especially the Advantage Card. Understanding how this programme works and its impact on customer engagement will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly in SQL and Python. Being able to showcase your technical abilities in these areas will set you apart as a candidate who can handle the analytical demands of the role.
✨Tip Number 3
Prepare to discuss innovative marketing strategies you've implemented in previous roles. Highlighting your experience with personalised communications and campaign optimisation will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of Boots, especially those in marketing analytics. Gaining insights from their experiences can provide you with valuable information to use in your application and interviews.
We think you need these skills to ace Senior Customer Marketing Analyst - 12M FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly focusing on customer engagement and personalisation. Use specific examples that demonstrate your ability to influence business decisions through data-driven insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing and how your skills align with the role. Mention your experience with SQL and Python, as well as any familiarity with campaign management software like Salesforce or Adobe Campaign.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data analysis to drive marketing strategies. Highlight any innovative solutions you've developed in previous roles that improved customer engagement or campaign performance.
Prepare for the Interview: If selected for an interview, be ready to discuss your analytical approach and how you can contribute to Boots' mission. Prepare to explain complex data findings in simple terms, as you'll need to communicate effectively with stakeholders who may not have a technical background.
How to prepare for a job interview at No7 Beauty Company
✨Showcase Your Analytical Skills
As a Senior Customer Marketing Analyst, you'll need to demonstrate your ability to analyse data at a high technical level. Be prepared to discuss specific examples of how you've used data analysis to influence business decisions and improve customer engagement.
✨Familiarise Yourself with Personalisation Techniques
Since the role focuses on personalisation capabilities, brush up on various personalisation strategies and tools. Be ready to share your insights on how you can enhance Boots' personalised communications using your experience in marketing analytics.
✨Prepare for Stakeholder Interaction
You'll be interacting with senior stakeholders, so practice articulating your findings clearly and confidently. Think about how you can present complex data in a way that's easily understandable for those without an analytical background.
✨Demonstrate Leadership Qualities
Even though this role doesn't have direct reports, you'll be expected to act as a role model. Prepare to discuss how you've mentored or guided junior analysts in the past and how you plan to support team leaders in developing their skills.
