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For Companies At a Glance
- Tasks: Manage ITV's paid media budgets and coordinate with media agencies daily.
- Company: Join ITV, a leading broadcaster known for innovative media strategies.
- Benefits: Enjoy flexible working options and a vibrant corporate culture.
- Why this job: Be part of impactful media campaigns that drive viewing outcomes and enhance your skills.
- Qualifications: Experience in cross-channel media management and strong communication skills required.
- Other info: Opportunity to work with cutting-edge Adtech and Martech projects.
The predicted salary is between 43200 - 72000 £ per year.
The Role
The team
This role sits in the Media & Capability team within Marketing, and is responsible for managing and maximising the impact of ITV\’s paid media efforts. The overall Media team incorporates Capability (Martech, Adtech, Data, etc), Media Strategy, CRM & owned VOD, Organic Social, and Campaign Media (comprising Owned TV and Paid Media). The role reports into the Head of Campaign Media.
Campaign Media works closely with the rest of the Marketing function to deliver outstanding media campaigns which drive viewing outcomes for the linear and streaming businesses.
The role
- Supporting the Head of Paid Media in the day to day running and management of our paid media budgets
- Being the \’go-to\’ for media agency queries and coordinating day to day agency management
- Media partner & vendor management of third parties such as media owners, barter agencies and contra partners
- Supporting and driving initiatives such as our responsible media framework, media efficiency, testing, channel diversification, and brand safety through our agency partners
- Running and delivering day to day media financial management such as raising POs, invoicing and reconciliations
- Supporting and working closely with the Media Strategy team and being close to campaign planning and activation, attending campaign briefings, responses and PCAs, whilst representing paid media
- Using multichannel media knowledge to input into best in class media schedules, agency campaign goal setting, KPIs and PCAs
- Supporting and working closely with the Head of Campaign Media (Paid & TV) with contract management, financial auditing and media auditing
- Supporting in the development and deployment of any Adtech discussions and projects whilst working alongside the Martech Lead
- Supporting data activations and being the contact point for the agency data requirements and discussions
- Pushing forward, working alongside our agency, and being an advocate for overarching media agendas such as our Responsible Media Framework, and Media Efficiency objectives
- Advantageous – to be able to input and steer on media quality across digital channels (social, programmatic, search), making suggestions and recommendations on bidding techniques, campaign set up and optimisation, ideally in-platform experience with key media vendors
- A basic-intermediate \’hands-in-platform\’ knowledge and experience of digital platforms would be highly desirable
Skills you\’ll need (minimum criteria)
- Extensive experience working within a similar role.
- Able to demonstrate strong experience in cross-channel media management.
- Knowledge and understanding of main digital platforms as well as grasp of media trading mechanisms
- Proven ability to manage internal and external media stakeholders and vendors effectively.
- Strong, day to day understanding of network media agency landscape and management
- Organised and able to develop and implement process and rigour
- Commercial acumen and understanding of how Paid Media fits into a broadcaster like ITV\’s overall marketing and media strategies
- A basic understanding and literacy in data management across adtech/martech environments (Development and training available in this area to expand knowledge).
Other things we\’re looking for (key criteria)
- Strong communication skills with the ability to clearly articulate verbally and in writing
- Curious and tenacious, able to pick things up and run with them whilst ensuring wider stakeholders are well managed and communicated with.
- Well versed in media, with a good understanding of macro landscape and how to navigate multi-stakeholder environments
- Confident and well coordinated, able to stay on top of a highly varied and broad workload whilst prioritising simultaneous projects
- Motivational and have a positive energy, with high diplomatic ability to steer and influence both internal and external senior stakeholders
- Someone who loves getting things done, solving problems and taking ownership to drive projects forward
#J-18808-Ljbffr
Paid Media Operations Manager employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Operations Manager
✨Tip Number 1
Familiarise yourself with ITV's current media campaigns and strategies. Understanding their approach will help you speak knowledgeably about how you can contribute to their paid media efforts during interviews.
✨Tip Number 2
Network with professionals in the media and marketing industry, especially those who have experience with ITV or similar broadcasters. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital advertising and media management. Being able to discuss recent developments or innovations in the field can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to demonstrate your understanding of media efficiency and responsible media frameworks. Be ready to share examples of how you've implemented these concepts in previous roles, as they are key aspects of the position.
We think you need these skills to ace Paid Media Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management and cross-channel media strategies. Use specific examples that demonstrate your ability to manage budgets, coordinate with agencies, and drive media efficiency.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with digital platforms and media agency management.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to articulate ideas clearly. Use concise language and structure your application well to demonstrate your organisational skills.
Highlight Your Problem-Solving Abilities: Provide examples in your application of how you've successfully solved problems or driven projects forward in previous roles. This will show your tenacity and ability to take ownership, which are important traits for this position.
How to prepare for a job interview at ITV
✨Showcase Your Media Knowledge
Make sure to brush up on your understanding of digital platforms and media trading mechanisms. Be prepared to discuss how you have successfully managed cross-channel media campaigns in the past, as this will demonstrate your expertise in the field.
✨Demonstrate Stakeholder Management Skills
Since the role involves managing both internal and external stakeholders, come ready with examples of how you've effectively coordinated with media agencies and vendors. Highlight your communication skills and ability to navigate multi-stakeholder environments.
✨Be Prepared for Financial Discussions
As financial management is a key part of the role, be ready to discuss your experience with budgets, invoicing, and reconciliations. Familiarise yourself with common financial terms and processes related to paid media to show your commercial acumen.
✨Exhibit Curiosity and Problem-Solving Skills
The company values tenacity and a proactive approach. Prepare to share instances where you've taken ownership of projects, solved problems, or driven initiatives forward. This will reflect your motivation and positive energy, which are essential for the role.
