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For Companies At a Glance
- Tasks: Support clients in implementing advanced marketing solutions using Google Analytics and GMP.
- Company: Join Omnicom Media Group UK, a leading media agency with a reputation for excellence.
- Benefits: Enjoy flexible working hours and a hybrid model for work-life balance.
- Why this job: Be part of a dynamic team driving innovative marketing outcomes and enhancing client success.
- Qualifications: Certifications in GMP products and experience in delivering technical marketing projects are essential.
- Other info: Diversity and inclusion are core values; we support everyone to thrive.
The predicted salary is between 36000 - 60000 £ per year.
Google Marketing Platform Solutions Consultant
Join to apply for the Google Marketing Platform Solutions Consultant role at Omnicom Media Group UK
Google Marketing Platform Solutions Consultant
Join to apply for the Google Marketing Platform Solutions Consultant role at Omnicom Media Group UK
Get AI-powered advice on this job and more exclusive features.
The Role
As a Google Marketing Platform Solutions Consultant, you will support clients in scoping and implementing advanced marketing use cases using the cutting-edge technology featured in Google Analytics (GA4) and GMP. Your expertise will help drive better marketing outcomes for our clients by becoming their trusted data, technology, and measurement partner. You will work closely with our clients, media buying teams, our partners at Google, and our expert specialists in Digital Analytics, Ad Tech, Conversion Optimisation and Cloud.
The Role
As a Google Marketing Platform Solutions Consultant, you will support clients in scoping and implementing advanced marketing use cases using the cutting-edge technology featured in Google Analytics (GA4) and GMP. Your expertise will help drive better marketing outcomes for our clients by becoming their trusted data, technology, and measurement partner. You will work closely with our clients, media buying teams, our partners at Google, and our expert specialists in Digital Analytics, Ad Tech, Conversion Optimisation and Cloud.
Responsibilities
Solution Design:
- Deliver audits and discovery workshops to interrogate client challenges, identifying opportunities to improve performance with TRKKN solutions.
- Identify and define marketing use cases that can be addressed using GA4 and GMP technologies.
- Create and maintain comprehensive documentation for solution design and architecture.
Client Engagement
- Collaborate with clients to understand their marketing goals, challenges, and requirements.
- Be a trusted expert and partner for clients in their digital maturity roadmap.
- Regular and proactive communication to update internal and external stakeholders.
- Conduct training sessions and workshops for clients to enhance their understanding and usage of GA4 and GMP features.
- Communicate the benefits of the technology around the marketing and business outcomes.
- Keep your clients informed of key market updates & Google product news.
Implementation
- Lead the implementation of GA4 and GMP solutions, collaborating with client-side contacts, media buying teams, Google, and our subject matter experts.
- Oversee analysis and measurement of the performance of implemented solutions, making recommendations for improvements and optimizations.
Product Innovation
- Collaborate with internal specialist teams to develop new solutions for clients.
- Stay up-to-date on the latest digital media technology trends and technologies, and evaluate how they can be applied to client challenges.
- Collaborate with our partners at Google to understand their product roadmap, considering how new and upcoming products could benefit our clients.
- With support from our Marketing and Design teams, develop marketing content such as blog posts and case studies that showcase your expertise and success on advanced client projects.
Qualifications
- Certifications in GMP products, including Google Analytics, Google Tag Manager, Google Ads, Search Ads 360, Display & Video 360, Campaign Manager, and BigQuery.
- Strong understanding of the best practices and data integration features across GMP products.
- Experience:
- Proven track record of delivering technical projects for marketing use cases, such as GA4 migration, server-side tagging, audience activations, value-based bidding, offline data imports, and customer data platform (CDP) implementation.
- Experience in developing and documenting technical solutions for customers or stakeholders.
- Familiarity with measurement methodologies such as causal impact analysis and geo experiments for isolating incremental value.
Communication And Project Management
- Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical audiences.
- Proven experience in managing multiple projects and delivering results within deadlines.
- Strong attention to detail and organisational skills.
About The Agency
Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.
OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.
https://omgukcareers.com/working-at-omg/
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Consulting, Information Technology, and Sales
-
Industries
Advertising Services
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Google Marketing Platform Solutions Consultant employer: Omnicom Media Group UK
Contact Detail:
Omnicom Media Group UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Marketing Platform Solutions Consultant
✨Tip Number 1
Familiarise yourself with Google Marketing Platform (GMP) products, especially Google Analytics 4 (GA4). Understanding the features and capabilities of these tools will not only boost your confidence but also allow you to engage in meaningful conversations with potential employers about how you can leverage these technologies for client success.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work with GMP. Attend industry events, webinars, or online forums where you can connect with others in the field. Building relationships can lead to valuable insights and even job referrals.
✨Tip Number 3
Stay updated on the latest trends and updates in digital marketing and analytics. Follow relevant blogs, podcasts, and social media channels to ensure you're aware of new features and best practices. This knowledge will help you demonstrate your passion and commitment during interviews.
✨Tip Number 4
Consider creating a portfolio that showcases your experience with GA4 and GMP solutions. Include case studies or examples of projects where you've successfully implemented marketing strategies using these tools. A strong portfolio can set you apart from other candidates and provide tangible evidence of your skills.
We think you need these skills to ace Google Marketing Platform Solutions Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Google Marketing Platform Solutions Consultant. Focus on your technical skills, such as certifications in GMP products and any experience with GA4.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your expertise can help clients achieve their marketing goals. Mention specific projects or achievements that demonstrate your ability to deliver results.
Showcase Communication Skills: Since excellent communication is key for this role, provide examples in your application that illustrate your ability to convey complex technical concepts to non-technical audiences. This could be through previous roles or training sessions you've conducted.
Highlight Project Management Experience: Detail your experience in managing multiple projects and meeting deadlines. Use specific examples to show how you have successfully delivered technical projects, particularly those related to marketing use cases.
How to prepare for a job interview at Omnicom Media Group UK
✨Showcase Your Technical Expertise
As a Google Marketing Platform Solutions Consultant, it's crucial to demonstrate your knowledge of GMP products like Google Analytics and Google Tag Manager. Be prepared to discuss specific projects where you've successfully implemented these technologies and how they improved marketing outcomes.
✨Understand Client Needs
During the interview, highlight your ability to engage with clients and understand their marketing goals. Share examples of how you've collaborated with clients to identify challenges and develop tailored solutions that address their unique needs.
✨Communicate Clearly
Excellent communication skills are essential for this role. Practice explaining complex technical concepts in simple terms, as you'll need to convey information to non-technical stakeholders. Consider using examples from past experiences to illustrate your points.
✨Stay Updated on Industry Trends
Demonstrate your passion for digital marketing by discussing recent trends and innovations in the industry. Show that you're proactive about staying informed on new technologies and how they can benefit clients, particularly in relation to Google’s product roadmap.
