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- Tasks: Lead content creation for international clients and mentor junior writers.
- Company: KINESSO is a tech-driven performance marketing agency under IPG Mediabrands.
- Benefits: Enjoy flexi-leave, free meals, early finishes, and comprehensive health plans.
- Why this job: Join a top agency with a collaborative culture and diverse client portfolio.
- Qualifications: Fluency in German and English, with experience in content creation and team management.
- Other info: Location options include Leeds or London; remote work flexibility available.
The predicted salary is between 28800 - 48000 £ per year.
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KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn \’action\’ into \’outcome\’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client\’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
Lead Writer, German
Compelling content is at the heart of every successful digital marketing strategy, and we\’re seeking a passionate and experienced German writer to join our digital performance marketing agency.
The ideal candidate will be confident overseeing content creation for a diverse portfolio of international clients. You\’ll be responsible for managing junior team members, ensuring the highest quality of work, and driving impactful results.
You possess a deep understanding of SEO principles, a keen eye for detail, and a creative mindset that allows you to tailor content strategies to specific market needs.
As part of our collaborative approach, you\’ll work closely with various teams, including digital PR, SEO specialists, and researchers, to deliver integrated campaigns.
NB: location can be Leeds or London.
Responsibilities:
- Manage and mentor junior members of the International Content team.
- Plan, create, and review workloads for yourself and junior team members, ensuring efficient task allocation and adherence to deadlines.
- Oversee content creation and editing on your dedicated brands, ensuring all copy meets the highest standards of quality, accuracy, and brand consistency.
- Conduct content audits and provide recommendations for improving content performance and rankings.
- Support the creation of content plans, trackers, and timelines, ensuring projects are well-organized and delivered on time.
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Support pitches and upsells for clients, contributing your expertise in content strategy and execution.
- Share local market insights with the wider team to inform content strategy and execution.
- Collaborate with other teams, such as PR, PPC, Creative and Media, to develop integrated marketing campaigns.
- Communicate effectively with clients, providing updates on project progress and building rapport.
- Brief work to junior team members and partner agencies.
- Have awareness of budgets and time required on content tasks and campaigns, for both monitoring ongoing work and pricing up new work.
Requirements:
- Relevant experience, ideally within a marketing agency.
- Fluency in your local language and an excellent grasp of the English language.
- Proven experience in high-quality content creation and editing.
- Excellent understanding of digital marketing and SEO principles.
- Experience mentoring or managing a team.
- Ability to conduct market research and competitor analysis.
- Full understanding of the differences between translation, localisation, and transcreation.
- Ability to provide and receive constructive feedback.
- Ability to perform under pressure and meet tight deadlines.
- Creative flair, strong organizational skills, and a proactive nature.
- High level of attention to detail.
- Ability to work independently and as part of a team.
- Adept at using AI tools to find efficiencies within your ways of working.
What you’ll get
- A role with a team and company at the forefront of digital marketing and content creation.
- A role with the Performance Marketing Agency of the Year 2024.
- The opportunity to work with a diverse portfolio of international clients.
- A collaborative and supportive work environment.
- Opportunities for professional development and growth.
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Electric vehicle salary sacrifice car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
Seniority level
-
Seniority level
Not Applicable
Employment type
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Employment type
Full-time
Job function
-
Job function
Advertising
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Industries
Advertising Services
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Lead Writer, German employer: KINESSO UK&I
Contact Detail:
KINESSO UK&I Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Writer, German
✨Tip Number 1
Familiarise yourself with KINESSO's unique approach to performance marketing. Understanding their integration of AI, analytics, and optimisation will help you tailor your discussions during interviews, showcasing how your skills align with their innovative strategies.
✨Tip Number 2
Highlight your experience in managing teams and mentoring junior writers. KINESSO values collaboration, so be prepared to discuss specific examples of how you've successfully led projects and supported team members in achieving high-quality content.
✨Tip Number 3
Brush up on your SEO knowledge and be ready to discuss recent trends or tools you've used. Since the role requires a deep understanding of SEO principles, demonstrating your expertise in this area can set you apart from other candidates.
✨Tip Number 4
Prepare to share insights about the German market and consumer behaviour. KINESSO is looking for someone who can provide local market insights, so having data or examples ready will show your proactive approach and understanding of the audience.
We think you need these skills to ace Lead Writer, German
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation, SEO, and team management. Use specific examples that demonstrate your skills and achievements in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and content creation. Mention your fluency in German and English, and how your background aligns with KINESSO's mission and values.
Showcase Your Writing Skills: Include samples of your writing that reflect your ability to create high-quality content. If possible, provide links to published work or attach documents that demonstrate your expertise in different styles and formats.
Highlight Team Management Experience: Since the role involves managing junior team members, emphasise any previous experience you have in mentoring or leading a team. Share specific instances where you successfully guided others to achieve their goals.
How to prepare for a job interview at KINESSO UK&I
✨Showcase Your Writing Skills
As a Lead Writer, your writing prowess is crucial. Prepare samples of your best work in German that demonstrate your ability to create engaging and high-quality content. Be ready to discuss your writing process and how you adapt your style for different audiences.
✨Understand SEO Principles
Since the role requires a deep understanding of SEO, brush up on the latest trends and techniques. Be prepared to discuss how you've successfully implemented SEO strategies in your previous roles and how you can apply them to enhance content performance at KINESSO.
✨Demonstrate Leadership Experience
You'll be managing junior team members, so highlight your experience in mentoring or leading teams. Share specific examples of how you've guided others to improve their skills and the impact it had on the team's success.
✨Prepare for Collaborative Scenarios
KINESSO values collaboration across various teams. Think of examples where you've worked with other departments, such as PR or digital marketing, to create integrated campaigns. Be ready to discuss how you communicate effectively and build rapport with colleagues and clients.
