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- Tasks: Lead category insights and trade marketing strategies for major wholesalers.
- Company: Join Kraft Heinz, a global leader in the food industry, known for innovation.
- Benefits: Enjoy flexible hybrid working, competitive salary, and extensive employee perks.
- Why this job: Make an impact in a dynamic role with growth opportunities and a supportive culture.
- Qualifications: 5+ years in Sales or Trade Marketing; strong analytical and leadership skills required.
- Other info: Work in a diverse environment with options for international work experiences.
The predicted salary is between 43200 - 72000 £ per year.
Category Development & Trade Marketing Manager – Away from Home, London
Client:
The Kraft Heinz Company
Location:
London, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
0939f6ff16c4
Job Views:
3
Posted:
18.07.2025
Expiry Date:
01.09.2025
Job Description:
Description
We have an excellent opportunity for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business focuses on generating opportunities with National Wholesalers and Cash & Carry within our Route-to-Market channel.
The role combines Category Development responsibilities—such as providing range, display, and RGM strategies externally—and Trade Marketing responsibilities—such as executing brand activations and B2B initiatives aimed at independent operators. It requires a customer-centric mindset, strong analytical skills, and the ability to influence stakeholders through data insights. Significant external engagement with wholesale customers is expected, alongside internal strategy creation and stakeholder management.
What you’ll do:
- Lead category insights for customers like Bidfood, Booker, and Brakes, with secondary focus on regional wholesale buying groups.
- Coordinate between core brand plans and RTM trade marketing plans.
- Develop materials and tools for sales execution in trade.
- Lead execution of JBP-invested branded activations in RTM.
- Manage category data, insights, and RGM evaluations.
What you’ll need:
Education & Experience
- 5+ years in Sales, Category Development, or Trade Marketing.
- 3+ years managing teams or agencies.
- Deep knowledge of food & beverage dynamics in AFH channels.
Technical Skills
- Proficiency in MS Office tools.
- Strong data analytics skills; familiar with tools like Circana.
- Understanding operator behavior and translating marketing plans into trade plans.
Professional Attributes
- Commercial acumen with strong analytical skills.
- Leadership and stakeholder management capabilities.
- Focus on execution excellence.
- Data-driven decision-making.
- Customer-centric mindset for building relationships with wholesalers and operators.
What we offer:
- Ambitious employer with growth opportunities.
- Industry-recognized career development.
- Competitive salary and bonus.
- Training and coaching.
- Flexible, hybrid working including options to work abroad.
- Inclusive environment with leadership support.
- Private medical and digital GP.
- Parental leave, nursery schemes, and employee discounts.
- Volunteer days, extra holidays, gym discounts, and cycle schemes.
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Category Development & Trade Marketing Manager - Away from Home employer: The Kraft Heinz Company
Contact Detail:
The Kraft Heinz Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Development & Trade Marketing Manager - Away from Home
✨Tip Number 1
Familiarise yourself with the key players in the Away From Home sector, especially National Wholesalers and Cash & Carry. Understanding their business models and how they operate will give you an edge in discussions and interviews.
✨Tip Number 2
Brush up on your data analytics skills, particularly with tools like Circana. Being able to demonstrate your proficiency in analysing category data and translating insights into actionable strategies will be crucial for this role.
✨Tip Number 3
Network with professionals in the food and beverage industry, especially those who have experience in trade marketing or category development. Building relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully influenced stakeholders in previous roles. Highlighting your customer-centric mindset and ability to drive brand activations will resonate well with the hiring team.
We think you need these skills to ace Category Development & Trade Marketing Manager - Away from Home
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Sales, Category Development, and Trade Marketing. Emphasise your analytical skills and any leadership roles you've held, as these are crucial for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your customer-centric mindset and ability to influence stakeholders. Use specific examples from your past experiences that demonstrate your success in similar roles.
Highlight Relevant Skills: In your application, clearly outline your proficiency in MS Office and any data analytics tools you are familiar with, such as Circana. Mention your understanding of food & beverage dynamics in Away From Home channels.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful brand activations or improvements in sales performance. This will help illustrate your impact in previous roles and align with the expectations of the Kraft Heinz Company.
How to prepare for a job interview at The Kraft Heinz Company
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Category Development & Trade Marketing Manager. Familiarise yourself with the specifics of the role, such as managing relationships with wholesalers and executing brand activations.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analytics and how you've used insights to influence decisions in previous roles. Be ready to provide examples of how you've translated data into actionable strategies.
✨Demonstrate Customer-Centric Mindset
Highlight your ability to build relationships with customers, particularly in the food and beverage sector. Share specific instances where you've successfully engaged with stakeholders to drive results.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and decision-making process. Think of scenarios where you've had to manage multiple stakeholders or adapt strategies based on market dynamics.
