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For Companies At a Glance
- Tasks: Lead inbound marketing strategies and manage campaigns to generate qualified leads.
- Company: Join a top B2B agency working with leading Ecommerce brands.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Make an impact in a role that blends strategy, creativity, and analytics.
- Qualifications: 5+ years in senior marketing roles with proven inbound marketing success.
- Other info: Stay updated with exciting new assignments and industry news through our social media.
The predicted salary is between 43200 - 72000 £ per year.
Do you want to work for a leading B2B business that works with some of the world’s leading Ecommerce businesses?
Working closely with sales and managing external agency resource?
In a Senior Marketing role focussed on Inbound Lead Generation?
Responsibilities and Duties
The role is varied, and the below duties are not exhaustive.
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Create and maintain a strategic marketing plan with an emphasis towards Inbound Marketing based on agreed target personas and sectors, including channel recommendations, budgets and timings.
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Deliver a target number of marketing qualified leads (MQL) via a mix of marketing channels, including but not limited to, social media, SEO, website conversion, social/online advertising and email marketing at an acceptable CPA.
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Create or commission content as identified in the plan including but not limited to, web pages, blog posts, social media posts and graphics, emails, video and banner ads in line with brand guidelines for use at the various stages of the inbound marketing funnel.
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Initiate campaign measurement, produce results and KPI reports, analyse successes and failures, and uphold a process of continual improvement.
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Develop HubSpot best practice and share the knowledge with relevant stakeholders.
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Support the set up and use of a marketing CRM to help manage campaigns, give a single customer view and report on performance.
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Scope the digitised customer journey through the website and input into creation of chatbot and other modern day practices including A.I.
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Conduct ongoing market research for both target personas and our sector.
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Ensure adequate departmental measurement and reporting is in play and maintained.
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A minimum of 5 years’ operating at a senior marketing level
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A proven track record of inbound marketing campaigns within a B2B environment.
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Proven copywriting skills.
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Implementation of on and off-site SEO, including technical and content improvements, producing keyword research and improving search engine rankings
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Managing sponsored LinkedIn campaigns including creating audience segments and targeted propositions
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Responsibility for improving website conversion rates from visit to enquiry through design, UX and content techniques
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Proven copywriting skills in developing creative content.
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Managing supplier relationships.
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A good working knowledge of marketing related platforms e.g. HubSpot, Mail Chimp etc.
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Production of email campaigns through data selection, subject lines, promotions, visual presentation and content relevance
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Ability to manage budgets and calculate ROI as part of departmental measurement and reporting
Person Specification – Desirable Experience
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Marketing Degree / Diploma
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Ecommerce and fulfilment sector knowledge
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Graphic design with previous experience of Adobe Photoshop and Canva
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Working knowledge of website builds
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Experience in using marketing automation tools including AI to build customer journeys
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
Senior Marketing Manager employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in inbound marketing, especially within the B2B sector. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the ecommerce and digital marketing space. Attend relevant webinars or local meetups to connect with others who may have insights or even referrals for the Senior Marketing Manager position.
✨Tip Number 3
Showcase your experience with HubSpot and other marketing automation tools by preparing specific examples of how you've used them to drive successful campaigns. This will highlight your practical skills and make you stand out.
✨Tip Number 4
Prepare to discuss your approach to measuring campaign success and improving ROI. Having concrete metrics and results from past campaigns will illustrate your analytical skills and strategic mindset.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in inbound marketing, particularly within a B2B environment. Emphasize your proven track record of generating marketing qualified leads and managing successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the company's needs and how your skills align with the role. Mention specific examples of past successes in inbound marketing and your familiarity with tools like HubSpot and Mail Chimp.
Showcase Your Copywriting Skills: Since proven copywriting skills are essential for this role, consider including samples of your work or mentioning specific projects where your writing contributed to successful marketing outcomes.
Highlight Relevant Experience: Be sure to detail your experience with SEO, website conversion optimization, and managing digital campaigns. Discuss any relevant certifications or training that demonstrate your expertise in these areas.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Inbound Marketing Expertise
Be prepared to discuss your previous inbound marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how you measured success. This will demonstrate your hands-on experience and understanding of what works in a B2B environment.
✨Demonstrate Your Copywriting Skills
Since proven copywriting skills are essential for this role, bring examples of your work. Whether it's blog posts, email campaigns, or social media content, showcasing your ability to create engaging and effective copy will set you apart from other candidates.
✨Familiarize Yourself with HubSpot and Other Tools
Make sure you have a solid understanding of HubSpot and any other marketing platforms mentioned in the job description. Be ready to discuss how you've used these tools in past roles to manage campaigns and analyze performance.
✨Prepare for Questions on Budget Management
Since managing budgets and calculating ROI is part of the role, be prepared to discuss your experience in this area. Think of specific examples where you successfully managed a marketing budget and how you tracked and reported on ROI.
