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- Tasks: Lead customer lifecycle marketing strategies and optimise automated journeys for maximum engagement.
- Company: Join LeoVegas Group, a dynamic team of innovators in the igaming industry across 19 global offices.
- Benefits: Enjoy hybrid working, generous leave, healthcare, wellbeing allowance, and exciting social events.
- Why this job: Shape impactful marketing strategies while working in a vibrant, supportive culture that values creativity.
- Qualifications: Experience in lifecycle marketing, strong analytical skills, and proven team management abilities required.
- Other info: Work in stylish offices just minutes from Leeds Train Station with plenty of perks to discover!
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE
We are looking for a customer centric and automation-focused Commercial Marketing Manager to lead the design, development, and optimisation of our customer lifecycle journeys. Reporting into the Senior Commercial Marketing Team Manager, you’ll own the automation roadmap and be responsible for delivering data-driven, always-on marketing programmes that maximise customer engagement, retention, and value over time.
This is a high-impact leadership role with the opportunity to shape our strategy across key customer lifecycles. You\’ll work closely with Marketing, Analytics, Product, and CRM Delivery teams to ensure journeys are triggered, personalised, and continuously optimised against key lifestage performance indicators
YOU WILL BE RESPONSIBLE FOR:
●Designing and owning the end-to-end customer lifecycle strategy, from early-life activation to winback.
●Developing and optimising automated Marketing journeys based on customer behaviour, value segments, and lifecycle stage.
●Building and maintaining a clear automation roadmap aligned to commercial priorities and customer needs.
●Using customer insight and analytics to identify gaps and opportunities in lifecycle coverage, and feeding these into new journey development.
●Leading test-and-learn initiatives to improve journey performance, with a clear framework for experimentation and evaluation.
●Monitoring journey performance, reporting on key lifecycle KPIs (e.g. Retention & Reactivation Rates, ARPU, NGR etc) ensuring continual improvement and optimisation.
●Driving segmentation and targeting strategies to maximise campaign cut-through and impact.
●Leading regular campaign performance reviews and continuously optimising based on
●data, insight, and commercial outcomes.
●Coaching, mentoring and developing a growing team of commercial Leads & Specialists.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
●Experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
●Experience of setting strategy within a fast-moving, high growth environment
●Deep understanding of the various customer lifestage behavior, value growth levers, and customer retention strategies with a test-and-learn mindset
●A strong grasp of customer segmentation, lifecycle journey mapping, and campaign planning
●Demonstrable experience of working with large data sets to identify commercial opportunities and create ongoing strategies
●A problem-solving mindset with the ability to turn insight into action quickly and efficiently
●Experience leading cross-functional campaign development and working with Product, CRM, and Analytics
●High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency
●Proven team management experience with the ability to coach, motivate, and manage performance
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
●Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
●Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
●Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
●Invest in your future – We match pension contributions up to 6%.
●Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
●Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
●A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
●A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
●Support for growing families – Up to 6 months of full pay for maternity leave.
●Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
●Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
●And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
#J-18808-Ljbffr
Commercial Marketing Team Manager - Lifecycle employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Team Manager - Lifecycle
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially within the gaming, fintech, or e-commerce sectors. This knowledge will help you speak confidently about industry practices during your interactions with us.
✨Tip Number 2
Network with professionals in the marketing and CRM fields. Attend relevant events or webinars to connect with others who may have insights into our company culture and expectations, which can give you an edge.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing strategies in your previous roles. We value a data-driven approach, so showcasing your analytical skills will be crucial.
✨Tip Number 4
Demonstrate your leadership abilities by sharing experiences where you've successfully coached or mentored team members. Highlighting your management style will resonate well with our focus on team development.
We think you need these skills to ace Commercial Marketing Team Manager - Lifecycle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle marketing, CRM, or commercial marketing. Use specific examples that demonstrate your ability to design and optimise customer journeys.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing and automation. Mention how your previous experiences align with the responsibilities outlined in the job description, particularly in leading cross-functional teams.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your ability to use data to drive marketing strategies. Highlight any experience with KPIs related to retention and reactivation rates.
Demonstrate Leadership Skills: Since this role involves coaching and mentoring, provide examples of your leadership experience. Discuss how you've successfully managed teams and driven performance improvements in past roles.
How to prepare for a job interview at LeoVegas Group
✨Understand the Customer Lifecycle
Make sure you have a solid grasp of customer lifecycle marketing. Be prepared to discuss how you would design and optimise customer journeys, from activation to winback, and provide examples from your past experience.
✨Showcase Your Data Skills
Since this role involves working with large data sets, be ready to demonstrate your analytical skills. Discuss how you've used data to identify opportunities and improve marketing strategies in previous roles.
✨Highlight Cross-Functional Collaboration
This position requires working closely with various teams like Marketing, Analytics, and Product. Share specific examples of how you've successfully collaborated across departments to achieve common goals.
✨Prepare for Leadership Questions
As a leadership role, expect questions about team management and development. Think of instances where you've coached or mentored team members, and be ready to discuss your approach to motivating and managing performance.
