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- Tasks: Join our marketing team to create and support exciting campaigns across various platforms.
- Company: dnata Travel Group B2B is the UK's leading B2B-only tour operator, focused on travel agents.
- Benefits: Enjoy 25 days annual leave, travel discounts, and a casual dress code among other perks.
- Why this job: Be part of a passionate team driving growth in the travel industry with creative marketing strategies.
- Qualifications: One year of marketing experience and a solid understanding of digital platforms are essential.
- Other info: Our Leyland office offers free parking and a supportive environment for personal development.
The predicted salary is between 28800 - 43200 £ per year.
dnata Travel Group B2B is recruiting for a creative Marketing Executive to join our passionate, driven and hard-working marketing team in Leyland.
This is an ideal opportunity for someone who has worked as a Marketing Assistant, has junior marketing campaign experience or who has completed a year in a marketing role as part of their degree.
In this role, youll be supporting the delivery of our marketing campaigns across all 4 of our B2B brands. You will be working across a number of deliverables including full 360 marketing campaigns covering digital and offline platforms, such as internal communications, social media, direct mail, trade press, point of sale, posters, online and events.?
dnata Travel Group B2B is the UKs biggest B2B-only tour operator and comprises of the flagship brand Gold Medal and three specialist brands Pure Luxury, Cruise Plus and Incredible Journeys. We pride ourselves on our truly agents-first approach and we aim to be the number one choice for travel agents.?We are part of the wider dnata Travel Group UK, part of the Emirates Group.?
Key Tasks:
- Support the Marketing team to deliver activity to support wider brand campaigns including the creation of marketing collateral, social posts, POS materials, written copy and design briefs.?
- Create well-written, accurate and meaningful copy for agent-facing, customer-facing and internal communications.
- Work with our in-house Design Team – briefing all activity clearly and working with the assigned Designer to ensure that appropriate designs are delivered on time.
- Responsible for all proofing throughout the creative stages
- Collaborate with our Partnerships Marketing colleagues to ensure Joint Venture marketing agreements are factored into all relevant activity.?
- Work with our Commercial and Destination Product teams to understand current offers and pricing to use on communications activity.
- Work closely with our Trade Partnerships Team to ensure marketing materials are available to nurture existing business and grow new relationships.
- Report on weekly marketing activity and campaign performance.?
- Liaise with printers on the print and print-proofing process.?
- Working closely with the wider marketing team to drive growth across social media channels.
- Align email marketing activity with over-arching brand campaigns and marketing content and create Umbraco pages and content to support these campaigns.
To be considered for this role, you need to have the following skills, qualifications & experience:
- At least one years previous marketing experience.?
- An understanding of the principles of brand, marketing and advertising effectiveness?
- An understanding of the creative process?
- An understanding of core principles of email marketing and social platforms including, but not limited to, Facebook, Instagram and YouTube
- Awareness of other digital marketing channels and how they integrate into broader marketing campaigns
- Experience using performance tools such as Facebook Analytics and Google Analytics
- Excellent communication skills – a solid knowledge of English grammar and the able to present your ideas concisely, both verbally and in writing
- Knowledge or an understanding of the travel industry is desirable
For more information, please click on the job description below.
Our modern Leyland office is just 10 minutes from junctions 28 & 29 of the M6 with free parking available. We have some fantastic benefits, making us a great place to work:?
- 25 days annual leave, increasing to 28 days after 5 full years of service (+ bank holidays)?
- Additional annual leave purchase scheme
- Company pension scheme?
- Life assurance?
- Low-cost health care for you and your family?
- Employee Assistance programme?
- Mental Health First Aiders?
- Ongoing development we have an in-house People Development Team?
- Travel discounts we have a dedicated Staff Travel Team to source the best deals for our people
- Industry/social events including supplier events, office socials & parties and pop-up shops?
- Cycle to work scheme
- Long service awards?
- Reward & recognition programme?
- Belong programme – Employee Resource Groups (ERGs) that play a crucial role in implementing our DEI strategy?
- Volunteer days one days paid leave each year to volunteer with a registered charity?
- dnata4good supporting the local communities we work, live and thrive in?
- Refer a friend scheme?
- Free eye care tests?
- Free Taste Card membership offering discounts on dining out, movies, attractions, takeaways and online shopping
- Casual dress code
- Free tea and coffee, subsidised on-site restaurant with free Wi-Fi and free car parking?
Marketing Executive in Leyland employer: Gold Medal
Contact Detail:
Gold Medal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Leyland
✨Tip Number 1
Familiarise yourself with dnata Travel Group's B2B brands, such as Gold Medal and Pure Luxury. Understanding their unique selling points and target audience will help you tailor your conversations and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your creativity by preparing a few marketing ideas or campaign concepts that align with dnata's current offerings. This proactive approach can set you apart and demonstrate your ability to contribute from day one.
✨Tip Number 3
Network with current or former employees of dnata Travel Group on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your discussions.
✨Tip Number 4
Brush up on your knowledge of digital marketing tools, especially Facebook Analytics and Google Analytics. Being able to discuss how you've used these tools in past roles will show your readiness to hit the ground running.
We think you need these skills to ace Marketing Executive in Leyland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially any roles where you've supported campaigns or created marketing materials. Use keywords from the job description to align your skills with what dnata Travel Group B2B is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the travel industry. Mention specific experiences that relate to the tasks outlined in the job description, such as creating copy or collaborating with design teams.
Showcase Your Communication Skills: Since excellent communication skills are essential for this role, ensure that your application is well-written and free of grammatical errors. Present your ideas clearly and concisely, demonstrating your ability to communicate effectively.
Highlight Relevant Tools and Platforms: Mention any experience you have with performance tools like Facebook Analytics and Google Analytics, as well as your familiarity with social media platforms. This will show that you understand the digital marketing landscape and can contribute to their campaigns.
How to prepare for a job interview at Gold Medal
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past campaigns or projects where you contributed creatively. Be ready to discuss your thought process and how you approached problem-solving in those situations.
✨Understand the Brand
Familiarise yourself with dnata Travel Group B2B and its brands. Understand their target audience and marketing strategies. This will help you tailor your responses and show that you're genuinely interested in the company.
✨Demonstrate Communication Skills
Excellent communication is crucial for this role. Practice articulating your ideas clearly and concisely. You might be asked to present a marketing idea, so ensure you can convey your thoughts effectively, both verbally and in writing.
✨Prepare for Technical Questions
Brush up on your knowledge of digital marketing tools and analytics. Be prepared to discuss how you've used platforms like Facebook Analytics or Google Analytics in previous roles. Showing your understanding of these tools will set you apart.
