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- Tasks: Lead strategic marketing plans for Investment Trusts, focusing on UK Direct to Consumer channels.
- Company: Columbia Threadneedle Investments is a global leader in financial services, committed to inclusivity and growth.
- Benefits: Enjoy flexible working options and a supportive work-life balance.
- Why this job: Join a dynamic team, shape marketing strategies, and make a real impact in the financial sector.
- Qualifications: Experience in D2C marketing, strong relationship skills, and digital marketing expertise required.
- Other info: Full-time permanent position with opportunities for career growth.
The predicted salary is between 43200 - 72000 £ per year.
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Senior Marketing Manager, Investment Trust Marketing, London
Client:
Ameriprise Financial
Location:
London, United Kingdom
Job Category:
Other
–
EU work permit required:
Yes
Job Reference:
93ff6456b00a
Job Views:
10
Posted:
18.07.2025
Expiry Date:
01.09.2025
Job Description:
You will be responsible for leading the development and execution of strategic, integrated, compelling and competitive marketing communications plans for the Investment Trust businesses managed by Columbia Threadneedle Investments. The role focuses on the UK Direct to Consumer channel, aligning with broader marketing strategies and business objectives.
Key Responsibilities include:
- Supporting the development and execution of marketing strategies for investment trusts, leveraging the UK D2C channel.
- Achieving marketing targets in line with KPIs and risk appetite.
- Managing relationships with Investment Trust Boards of Directors.
- Developing marketing strategies to maximize opportunities and establish industry relationships.
- Executing marketing activities within budget.
How you\’ll spend your time:
- Managing relationships with Investment Trust boards, including attending meetings.
- Shaping and implementing marketing strategies, tracking KPIs, and optimizing activities.
- Establishing D2C platform relationships and leveraging media opportunities.
- Collaborating with distribution, creative, PR teams, and content strategists.
- Developing social media strategies for Investment Trusts.
- Supporting PR initiatives and assessing emerging marketing needs.
- Aligning plans with digital-first marketing approaches.
- Leading and developing a high-performing D2C marketing team.
- Engaging with stakeholders to align strategies with business goals.
- Advocating for brand and marketing best practices.
To be successful, you will have:
- Experience in D2C channels and financial services marketing.
- Strong relationship-building and influencing skills at senior levels.
- Proven track record in developing and executing marketing strategies.
- Knowledge of media, promotions, and communications for retail investors.
- Project management and agency coordination skills.
- Leadership and people management skills.
- Up-to-date industry knowledge and creativity.
- Digital marketing expertise, including paid media, SEO, and social media.
- Excellent copywriting and presentation skills.
- Strong negotiation and change management skills.
Preferred additional qualifications:
- Marketing qualification and experience in client-focused marketing, ideally in financial products.
About Columbia Threadneedle Investments:
We offer growth and career opportunities within a diverse, global team of professionals committed to an inclusive workplace.
Work-life balance and flexible working options are supported; discuss your needs with your recruiter.
Full-Time/Part-Time: Full time
Worker Sub Type: Permanent
Job Family Group: Marketing/Product Management
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Senior Marketing Manager, Investment Trust Marketing employer: Ameriprise Financial
Contact Detail:
Ameriprise Financial Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, Investment Trust Marketing
✨Tip Number 1
Network with professionals in the financial services and investment trust sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and decision-makers who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Columbia Threadneedle Investments and their marketing strategies. Understanding their approach to D2C channels and investment trusts will help you tailor your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss your previous successes in developing and executing marketing strategies, particularly in financial services. Be ready to share specific examples of how you've achieved KPIs and managed relationships with senior stakeholders.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in the context of financial products. Being knowledgeable about SEO, paid media, and social media strategies will position you as a strong candidate for this role.
We think you need these skills to ace Senior Marketing Manager, Investment Trust Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in D2C channels and financial services marketing. Use specific examples that demonstrate your success in developing and executing marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your relationship-building skills and your ability to influence at senior levels. Mention your familiarity with the Investment Trust sector and how you can contribute to Columbia Threadneedle Investments' goals.
Highlight Digital Marketing Expertise: Emphasise your digital marketing skills, particularly in paid media, SEO, and social media. Provide examples of successful campaigns you've led and how they achieved their KPIs.
Showcase Leadership Skills: If you have experience leading teams, make sure to highlight this in your application. Discuss your approach to developing high-performing teams and how you align their efforts with business objectives.
How to prepare for a job interview at Ameriprise Financial
✨Showcase Your D2C Expertise
Make sure to highlight your experience in Direct to Consumer marketing, especially within financial services. Be prepared to discuss specific strategies you've implemented and the results achieved, as this will demonstrate your capability to align with the company's objectives.
✨Demonstrate Relationship-Building Skills
Since the role involves managing relationships with Investment Trust Boards, be ready to share examples of how you've successfully built and maintained professional relationships at senior levels. This will show your potential employer that you can effectively influence and collaborate with key stakeholders.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing and executing marketing strategies. Prepare to discuss how you track KPIs and optimise activities, as well as any innovative ideas you have for enhancing their current marketing efforts.
✨Exhibit Leadership Qualities
As a Senior Marketing Manager, you'll need to lead a high-performing team. Be ready to talk about your leadership style, how you motivate your team, and any successful projects you've led. This will help convey your ability to manage and develop talent effectively.
