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- Tasks: Lead digital marketing strategies focusing on PPC and SEO to boost brand visibility.
- Company: Join Kao, a globally recognised brand committed to quality and ethical practices since 1887.
- Benefits: Enjoy a flexible work environment, competitive salary, and opportunities for personal growth.
- Why this job: Be part of a purpose-driven company that values innovation and collaboration.
- Qualifications: Degree qualified with 4+ years in digital marketing, preferably in luxury retail.
- Other info: Diversity is celebrated here; we welcome applicants from all backgrounds.
The predicted salary is between 30000 - 42000 £ per year.
Founded in Japan in 1887, Kao is passionate about making a difference in people\’s lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment.
As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World\’s Most Ethical Companies since 19 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
Kao in London (Currently playing)
Duration: 12:00
Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
The role:
The Performance Marketing Manager (PMM) is responsible for managing key online marketing channels with a focus on but not limited to SEO and PPC. With the support of Direct Marketing Manager, the Digital Analytics and Optimisation Manager, the PMM will be responsible for but not limited to managing the relationships with the PPC and SEO agencies to drive traffic from these key performance marketing channels.
What You Will Do:
- Plan and execute the digital performance marketing strategy, focusing on PPC and SEO, working closely with trade, technical and marketing teams to deliver commercial and brand goals.
- Manage global PPC accounts in collaboration with external agencies, including writing and approving ads, managing keywords and providing content.
- Coordinate growth of the PPC channel through additional campaigns, sitelink messaging and PLAs.
- Collaborate with the SEO agency to continually optimise the website, improve outreach and engagement, and drive brand awareness and advocacy.
- Work with the Marketing Team to develop content strategies aimed at increasing traffic, revenue and brand visibility.
- Partner with Product Owners to implement technical site improvements and ensure product feeds are optimised for all digital channels.
- Research marketing trends, new technologies and emerging opportunities. Collaborate with internal teams and external partners to brainstorm innovative growth strategies, stay updated on best practices and ensure legal compliance.
What You Will Need
- Degree qualified or equivalent
- Minimum of 4 years’ experience in digital marketing role with a strong focus on PPC and SEO
- Experience in the luxury retail sector preferred.
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 17 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
How we work:Having been selected among the World´s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer:A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process:Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more:If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visithttps://www.kao.com/emea/en/
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people\’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
How we work: Having been selected among the World\’s Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more:If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/
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Performance Marketing Manager, EMEA employer: AFM - Association Française du Marketing
Contact Detail:
AFM - Association Française du Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager, EMEA
✨Tip Number 1
Familiarise yourself with the luxury retail sector, especially brands similar to Molton Brown. Understanding their marketing strategies and customer engagement techniques can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who specialise in PPC and SEO. Attend industry events or join online forums to connect with others and gain insights that could be beneficial for your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially regarding PPC and SEO. Being able to discuss recent developments or tools in your interview will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to showcase your analytical skills by being ready to discuss how you've used data to drive marketing decisions in the past. This is crucial for a Performance Marketing Manager role, as data-driven strategies are key to success.
We think you need these skills to ace Performance Marketing Manager, EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Performance Marketing Manager. Highlight your experience in PPC and SEO, as well as any relevant achievements in digital marketing.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your background in luxury retail and any specific campaigns you've managed that demonstrate your expertise in performance marketing.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also expresses your passion for the brand and its values. Mention how your personal philosophy aligns with the Kao Way and your commitment to ethical practices.
Showcase Results: In your application, include specific metrics or results from previous roles that demonstrate your success in driving traffic and revenue through PPC and SEO strategies. Use numbers to quantify your impact wherever possible.
How to prepare for a job interview at AFM - Association Française du Marketing
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in PPC and SEO during the interview. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you collaborated with agencies to drive traffic and improve performance.
✨Understand Kao's Values
Familiarise yourself with Kao's corporate philosophy and values, particularly the Kao Way. Demonstrating an understanding of their commitment to quality, integrity, and sustainability will show that you align with their mission and culture.
✨Prepare for Technical Questions
Since the role involves managing global PPC accounts and optimising websites, be ready to answer technical questions related to digital marketing tools and analytics. Brush up on the latest trends and technologies in the industry to showcase your knowledge.
✨Demonstrate Collaborative Skills
The role requires working closely with various teams, so be prepared to discuss examples of how you've successfully collaborated in the past. Highlight your ability to communicate effectively and work towards common goals, as this is crucial for success at Kao.
