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- Tasks: Revolutionise marketing and sales tech to boost lead generation and opportunity creation.
- Company: 8x8 is a leading platform for seamless customer experience, integrating AI for operational excellence.
- Benefits: Enjoy flexible remote work, continuous learning support, and a collaborative team environment.
- Why this job: Join a dynamic team focused on innovation and making a real impact in customer experience.
- Qualifications: 5+ years of Salesforce experience with strong problem-solving and communication skills required.
- Other info: Diversity is valued; we encourage authenticity and offer competitive pay.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Business Systems Analyst Go-To-Market role at 8×8
Join to apply for the Business Systems Analyst Go-To-Market role at 8×8
8×8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry\’s most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8×8 Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.
We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity.
As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth.
Learn more on our company website at www.8×8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.
We are seeking a dynamic Business Systems Analyst (BSA) to revolutionize how marketing and sales teams leverage technology to achieve their goals. As a key contributor to the Lead-to-Opportunity process, you will design innovative solutions in Salesforce Sales and Marketing Cloud to enhance lead generation, accelerate opportunity creation, and deliver data-driven insights, enabling a high-performing marketing and sales ecosystem. Additionally, you will collaborate with cross-functional teams to integrate Quote-to-Cash (QTC) processes, ensuring efficiency and scalability for global operations.
Responsibilities
- Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
- Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes.
- Reviews, analyzes, and evaluates user needs to customize and create solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements.
- Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools.
- Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance efficiency and user experience.
- Translate business needs into scalable Salesforce solutions aligned with industry best practices.
- Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes, ensuring seamless data flow and alignment.
- Partner with the marketing team to design, execute, and optimize campaigns.
- Use A/B testing and multivariate analysis to improve campaign performance.
- Recommend changes to targeting, creative, and channel strategies based on data.
- Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing.
- Implement AI-driven lead scoring models to prioritize high-value prospects.
- Collaborate on marketing automation tool integrations (e.g., Marketing Cloud, Pardot, HubSpot, Marketo).
- Work closely with marketing, sales, and product teams to align business objectives.
- Translate business goals into actionable data requirements and insights.
- Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency.
- Design and develop comprehensive Salesforce solutions that address complex business challenges
- Manage end-to-end Salesforce configuration, customization, and integration projects
Qualifications
- Previous experience on the Salesforce platform
- Minimum 5+ years of experience in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
- Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management, Lead management, account management, opportunity management, Territory Management, Quote & Forecasting, etc..
- Strong understanding and hands-on experience with Salesforce configuration, Flows, validation rules, etc..
- Strong Knowledge of Einstein, Prompt Builder, and Agentforce
- Good understanding of Einstein Analytics
- Excellent problem-solving skills. Proven ability to achieve challenging goals and objectives
- Strong communication skills – verbal, written, and listening
- Fair, objective, and data-driven in decision making
- Experience with Salesforce managed packages
Preferred Skills
- Salesforce certifications (e.g., Platform App Builder, Marketing Cloud Specialist, CPQ Specialist).
- Familiarity with Tableau CRM, AI-driven marketing tools, and Agile methodologies.
- Strong functional knowledge of CLM (Contract Lifecycle Management), asset-based ordering, and global customer management.
Work Environment
- Flexible remote or hybrid work environment.
- Support for continuous learning and Salesforce certifications.
- Collaborative team focused on driving marketing and sales success.
For a closer look into what life at 8×8 UK Ltd. is about check out our Instagram page.
8×8 believes diversity makes our company stronger which is why we are a proud equal opportunities employer and encourage all of our staff to bring their authentic selves to work. We believe in fairness which is why we have been a member of the Living Wage Foundation for many years and we believe in security so reserve the right to undertake background checks on anyone that we extend an employment offer to.
Our Job Applicant Privacy Notice can be found here.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
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Job function
Information Technology
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Industries
Telecommunications
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Business Systems Analyst Go-To-Market employer: 8x8
Contact Detail:
8x8 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Systems Analyst Go-To-Market
✨Tip Number 1
Familiarise yourself with the Salesforce platform, especially Sales Cloud and Marketing Cloud. Understanding how these tools work will give you a significant edge during interviews, as you'll be able to discuss specific features and functionalities relevant to the role.
✨Tip Number 2
Network with current or former employees of 8x8 on LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Stay updated on the latest trends in AI and customer experience technologies. Being able to discuss how these innovations can impact the role of a Business Systems Analyst will demonstrate your proactive approach and passion for the industry.
✨Tip Number 4
Prepare to showcase your problem-solving skills through real-world examples. Think of specific challenges you've faced in previous roles and how you overcame them, particularly in relation to Salesforce implementations or marketing processes.
We think you need these skills to ace Business Systems Analyst Go-To-Market
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with Salesforce and any marketing automation tools. Emphasise your skills in lead management, campaign management, and data analysis, as these are crucial for the Business Systems Analyst role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific projects or experiences that demonstrate your ability to collaborate with cross-functional teams and implement innovative solutions.
Showcase Your Problem-Solving Skills: Provide examples of how you've tackled complex business challenges in previous roles. Highlight your analytical skills and your experience with AI-driven solutions, as these are key aspects of the position.
Highlight Continuous Learning: Mention any relevant certifications or ongoing education related to Salesforce or marketing technologies. This shows your commitment to professional growth and aligns with the company's focus on innovation and learning.
How to prepare for a job interview at 8x8
✨Know Your Salesforce Inside Out
Since the role heavily involves Salesforce Sales and Marketing Cloud, make sure you brush up on your knowledge of these platforms. Be prepared to discuss specific features, configurations, and how you've used them in past roles to drive results.
✨Demonstrate Your Problem-Solving Skills
The job requires strong problem-solving abilities. Prepare examples from your previous experience where you identified a challenge, implemented a solution, and measured the impact. This will showcase your analytical skills and ability to think critically.
✨Showcase Your Collaboration Experience
Collaboration with cross-functional teams is key in this role. Be ready to share instances where you worked with marketing, sales, or IT teams to achieve a common goal. Highlight your communication skills and how you facilitated teamwork.
✨Familiarise Yourself with AI Integration
As the company values AI proficiency, research how AI can enhance customer experience and operational efficiency. Be prepared to discuss any relevant experience you have with AI-driven tools or processes, especially in relation to lead scoring and campaign optimisation.
