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- Tasks: Lead growth strategies for NALA's payments in India, driving customer acquisition and market share.
- Company: NALA is revolutionising cross-border payments, growing rapidly since 2022 with a strong team and investor backing.
- Benefits: Enjoy 27 days off, birthday leave, enhanced parental leave, a learning budget, and fun monthly socials.
- Why this job: Join a dynamic team making a real impact in global payments for the Indian diaspora.
- Qualifications: 3+ years in growth marketing or business development, with a deep understanding of the Indian diaspora.
- Other info: No cover letter needed; a four-stage interview process awaits successful applicants.
The predicted salary is between 28800 - 42000 £ per year.
About Us
NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we\’ve grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.
We operate two core products:
- NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
- Rafiki, our B2B payments infrastructure, is powering global payments.
Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who’ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.
At NALA, this isn’t just a job. It’s ownership, impact, and the chance to change global payments forever.
Join us in building Payments for the Next Billion.
Your Mission
Your mission is to lead NALA’s growth in the Indian corridor, driving customer acquisition and market share. You will develop and execute growth strategies that establish NALA as the preferred cross-border payments platform for the Indian diaspora.
Your Responsibilities in this Role
- Own and deliver the go-to-market strategy for India-bound payments from the UK, US and EU.
- Design and execute growth campaigns (digital and offline) that drive customer acquisition and retention.
- Build partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA’s presence in Indian communities abroad.
- Analyse market trends, customer insights and competitor activity to refine growth plans.
- Collaborate with Product and Marketing teams to ensure offerings meet the unique needs of Indian users.
- Track and report on key metrics to measure growth performance and ROI of initiatives.
Must-have requirements
- 3+ years experience in growth marketing, business development, or customer acquisition
- Proven track record of driving growth in consumer-facing fintech or digital products
- Bias towards ambition and action. You see ambitious targets as a challenge and will stop at nothing to smash them!
- Deep understanding of the Indian diaspora and their financial behaviours in key NALA markets (UK, US, EU).
- Experience managing external partners, agencies, and vendor relationships
- Strong analytical skills with the ability to interpret data and translate insights into action. Key metrics like CAC, LTV, payback periods, and ROI should be your bread and butter.
- Experimentation mindset with ability to test, learn, and iterate quickly
- Excellent communication and stakeholder management skills.
- Data analysis skills – comfortable with spreadsheets, basic SQL, or analytics tools
Nice to have requirements
- Cultural capital and understanding of the Indian diaspora community in the UK
- Experience in fintech, remittances, or financial services
- Network within UK Indian communities
- Previous experience scaling early-stage corridors or markets
Success in the role looks like
3-Month Metrics
- Complete at least 3 campaigns dedicated to the Indian corridor
- Develop and own growth strategy for the Indian corridor based on learnings from the customer
6-Month Metrics
- Significant increase (to be agreed in your onboarding) in active users sending to India across key corridors.
- Strong partnerships established with Indian diaspora groups contributing to sustained growth.
️ Interview Process
You will need to first submit your application through our ATS Workable. There is no need to submit a Cover Letter.
If successful you will be selected for our interview process which has 4 stages:
- [30mins] Interview with the Talent Team. We want to understand your experience and motivations.
- [1hr] Interview with the Hiring Manager. A deeper dive into your CV and real-world experiences.
- Assessment & Review Interview. Includes a short exercise based on a fictional but realistic task. You\’ll present and discuss it with your potential manager.
- [45mins] Leadership Interview(s). A final conversation with a member of our leadership team to discuss motivations and ask your own questions.
️ Benefits
- 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
- Birthday Leave: Celebrate your special day with a bonus day off to take off in that month.
- Enhanced Parental Leave: We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (after a 6-month probationary period).
- Enhanced Pension: Salary sacrifice pension scheme via Penfold giving you flexibility and control on how you save for your future!
- Global Workspace: Get access to WeWork locations worldwide.
- Learning Budget: Fuel your growth with $1000 annually for learning and development.
- Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team.
- Monthly Socials: Join fun social events every month for great times.
- Free Coffee: Enjoy barista-style coffee at your fingertips.
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Growth Manager (India) employer: CEEZER
Contact Detail:
CEEZER Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager (India)
✨Tip Number 1
Familiarise yourself with the Indian diaspora's financial behaviours and preferences. Understanding their unique needs will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the fintech space, especially those connected to the Indian community. Attend relevant events or webinars to build relationships that could lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to share metrics and outcomes that showcase your ability to drive customer acquisition and market share effectively.
✨Tip Number 4
Research NALA's current offerings and identify areas for improvement or expansion. This will not only show your initiative but also provide you with talking points during interviews to demonstrate your commitment to the company's mission.
We think you need these skills to ace Growth Manager (India)
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand NALA's mission and products. Familiarise yourself with their growth story and how they aim to serve the Indian diaspora. This knowledge will help you tailor your application.
Highlight Relevant Experience: In your CV, emphasise your experience in growth marketing or customer acquisition, especially within fintech or digital products. Use specific examples that demonstrate your ability to drive growth and manage partnerships.
Showcase Analytical Skills: NALA values strong analytical skills. Make sure to mention your experience with key metrics like CAC, LTV, and ROI. If you have experience with data analysis tools or SQL, highlight this as well.
Prepare for Interviews: Since the interview process includes multiple stages, prepare by reviewing common interview questions related to growth strategies and stakeholder management. Be ready to discuss your past experiences and how they relate to the role.
How to prepare for a job interview at CEEZER
✨Understand the Indian Diaspora
Make sure to research and understand the financial behaviours and needs of the Indian diaspora, especially in key markets like the UK, US, and EU. This knowledge will help you demonstrate your fit for the role and how you can drive growth effectively.
✨Showcase Your Growth Marketing Experience
Prepare to discuss specific examples from your past roles where you've successfully driven customer acquisition and market share. Highlight any campaigns you've designed and executed, particularly in fintech or digital products.
✨Be Ready for Data-Driven Discussions
Since the role requires strong analytical skills, be prepared to talk about key metrics such as CAC, LTV, and ROI. Bring examples of how you've used data to inform your strategies and decisions in previous positions.
✨Demonstrate Your Partnership Skills
Think of examples where you've built successful partnerships with external organisations or community groups. This is crucial for establishing NALA's presence in Indian communities, so be ready to discuss your approach to stakeholder management.
