Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for product launches and brand campaigns in the beauty industry.
- Company: Join The Estée Lauder Companies, a global leader in luxury beauty products.
- Benefits: Enjoy hybrid working, generous leave, bonuses, and exclusive staff discounts.
- Why this job: Be part of a creative team driving innovation and impactful marketing in a dynamic environment.
- Qualifications: Experience in marketing, team leadership, and a passion for beauty brands required.
- Other info: Opportunity to work remotely abroad for two weeks each year.
The predicted salary is between 43200 - 72000 £ per year.
Description
• Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights
• Define and execute the brand\’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs
• Partnership with Global to define the annual innovation program covering product & conceptual innovations
• Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.
• Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.
• Create and execute bespoke Retailer and Pure Play 360 Marketing plans aligned with commercial goals.
• Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.
• Annual Marketing program to drive trial of new consumers: Creative, Media, Other trial driving activities (sampling/eventing/etc)
• In partnership with Consumer Insight & Analytics team, utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plan to put consumer at the heart of all plans
• Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.
• Optimise the utilisation of global content and drive local creative execution as relevant.
• Manage marketing budgets to ensure efficient delivery across campaigns and activations. WHAT THIS ROLE DOES
• Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.
• Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.
• Responsible for executing all marketing programs to meet the Brand\’s creative, financial, and strategic objectives.
• Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.
• Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.
• Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.
• Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.
BUDGET MANAGEMENT
• Assist the Brand Manager/Marketing Director in developing the departmental budget, preparing Brand budgets, and achieving profit and loss objectives.
• Allocate marketing budgets effectively to align with retail targets.
• Review P&L with the Business Management Group to ensure alignment with established budgets and future budget formulation.
COLLABORATION AND TEAM DEVELOPMENT
• Manage and develop the Marketing Team by providing training and growth opportunities.
• Empower the team environment to collaborate with national accounts and retailers to implement marketing programs effectively.
• Liaise with the wider brand team and centers of excellence to foster an integrated approach to brand activations.
Qualifications
• Several years of experience in Marketing, brand, consumer, and product management.
• Strong brand building experience, ideally across different categories/types of consumers/brands
• Experience in leading and developing a team.
• Luxury, Beauty, or high-profile Retail brand experience is preferred.
• Proven success in developing marketing strategies and executing impactful campaigns.
• Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.
• Strong analytical skills, with the ability to leverage data for brand decisions.
• Deep understanding of beauty consumer behavior and trends to inform marketing strategies.
• Ability to craft concise strategic briefs and provide clear feedback to creative teams.
• Strong communication and interpersonal skills to build relationships internally and externally.
• Excellent budget and project management skills, with proficiency in Excel and PowerPoint.
Footer
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Car allowance
- Equity
- Ability to work Remotely/Abroad up to two weeks per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning
#J-18808-Ljbffr
The Estée Lauder Companies Senior Marketing Manager, Estee Lauder - Makeup employer: The Estée Lauder Companies
Contact Detail:
The Estée Lauder Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Estée Lauder Companies Senior Marketing Manager, Estee Lauder - Makeup
✨Tip Number 1
Familiarise yourself with the latest trends in the beauty and luxury market. Understanding current consumer behaviour and preferences will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the beauty industry, especially those who have experience in marketing roles. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led or contributed to in the past. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will showcase your hands-on experience.
✨Tip Number 4
Research Estée Lauder's recent product launches and marketing initiatives. Being able to reference these in your conversations will show your genuine interest in the brand and its direction, making you a more compelling candidate.
We think you need these skills to ace The Estée Lauder Companies Senior Marketing Manager, Estee Lauder - Makeup
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the beauty or luxury sectors. Use specific examples of successful campaigns you've led or contributed to, and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the role. Mention specific aspects of the job description that excite you and how you can contribute to the company's goals.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies in previous positions. Highlight any tools or methodologies you are familiar with that relate to consumer insights and market analysis.
Demonstrate Team Leadership: If you have experience managing or mentoring a team, be sure to include this in your application. Discuss your leadership style and how you've successfully developed team members in past roles, as this is a key aspect of the position.
How to prepare for a job interview at The Estée Lauder Companies
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing strategies and campaigns in detail. Highlight specific examples where you successfully launched products or drove brand growth, especially in the beauty or luxury sectors.
✨Understand the Brand and Its Consumers
Research The Estée Lauder Companies and their target consumers thoroughly. Be ready to articulate how you would leverage consumer insights and trends to inform your marketing strategies for the brand.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be prepared to discuss your leadership style and experiences. Share examples of how you've developed and mentored team members in previous roles.
✨Prepare for Budget Management Questions
Familiarise yourself with budget management principles, as this role requires effective allocation of marketing budgets. Be ready to discuss how you've managed budgets in the past and ensured alignment with financial objectives.
