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- Tasks: Lead marketing initiatives to boost customer growth and retention across APAC.
- Company: Join Amazon, a global leader in e-commerce and technology innovation.
- Benefits: Enjoy flexible work options, competitive pay, and a vibrant company culture.
- Why this job: Be part of a dynamic team driving impactful marketing strategies and customer engagement.
- Qualifications: 3+ years in program management, strong analytical skills, and a Bachelor's degree required.
- Other info: Embrace an inclusive culture that values diversity and supports your career growth.
The predicted salary is between 36000 - 60000 £ per year.
Customer Lifecycle Program Manager, AU Marketing
Job ID: 3032255 | Amazon Corporate Services Pty Ltd
We\’re seeking an exceptional Marketing Program Manager to drive customer growth and retention initiatives across APAC (Australia and Singapore) through the implementation of advanced marketing automation tools, customer engagement platforms, and AI capabilities. This role sits at the intersection of marketing strategy, campaign management, technology implementation, and customer experience, driving innovation in how we engage with customers across their journey with Amazon.
We are looking for an entrepreneurial, innovative and analytical candidate, who must be able to work at both a strategic level and at the execution level. This candidate will have a strong understanding of all aspects of the customer funnel and possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, comfortable operating on large sets of data, and engaging with senior leaders worldwide.
In this role, you\’ll work with channel, tech and lifecycle marketers to orchestrate marketing operations that accelerate customer acquisition, deepen engagement, and maximize lifetime value across the customer journey. Your strategic mindset and operational excellence will transform complex, cross-functional initiatives into streamlined, high-impact marketing programs.
Key job responsibilities
Strategic Program Management
– Lead the evaluation, implementation, and optimization of marketing automation tools and customer engagement platforms – working with marketing, tech and product management teams to understand program requirements and jointly develop a solution which solves a larger business problem.
– Define and execute tactical and strategic plans towards achieving the program vision and goals through efficient program, operations and stakeholder management.
– Develop comprehensive roadmaps for new technology adoption and process improvement initiatives.
– Drive cross-functional collaboration between marketing, technology, and business teams to deliver integrated solutions.
Customer Lifecycle Innovation
– Drive end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control of all marketing initiatives.
– Design and execute data-driven marketing programs that enhance customer engagement and drive retention.
– Partner with global teams to identify and localize best practices for APAC markets.
– Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency.
Analytics and Optimization
– Design and execute A/B tests and experiments to optimize customer engagement.
– Develop measurement frameworks to track program success and ROI.
– Analyse customer behavior data to inform strategy and program development.
A day in the life
Your average day will be dynamic and you\’ll collaborate with Product Marketers, Channel Managers, Business Intelligence and peer marketing functions. We seamlessly transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced environment. We work together and pick each other up when workloads shift, balancing our time and juggling multiple priorities. We enjoy supporting a fast-paced and highly cross-functional organization.
BASIC QUALIFICATIONS
– 3+ years of program or project management experience
– 3+ years of working cross functionally with tech and non-tech teams experience
– 3+ years of defining and implementing process improvement initiatives using data and metrics experience
– Bachelor\’s degree
– Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
– Experience defining program requirements and using data and metrics to determine improvements
PREFERRED QUALIFICATIONS
– 3+ years of driving end to end delivery, and communicating results to senior leadership experience
– 3+ years of driving process improvements experience
– Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
– Experience building processes, project management, and schedules
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Customer Lifecycle Program Manager, AU Marketing employer: Amazon
Contact Detail:
Amazon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle Program Manager, AU Marketing
✨Tip Number 1
Familiarise yourself with the latest marketing automation tools and customer engagement platforms. Being knowledgeable about these technologies will not only help you understand the role better but also allow you to speak confidently about how you can leverage them to drive customer growth and retention.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to inform marketing strategies in previous roles. Be ready to discuss specific metrics or A/B tests you've conducted that led to successful outcomes, as this aligns perfectly with the job's focus on data-driven decision-making.
✨Tip Number 3
Highlight your experience in cross-functional collaboration. Prepare anecdotes that demonstrate your ability to work effectively with both tech and non-tech teams, as this is crucial for the role. Emphasising your communication skills will also resonate well with the hiring managers.
✨Tip Number 4
Research Amazon's customer lifecycle strategies and be prepared to discuss how you can contribute to enhancing customer engagement and retention. Understanding their approach will show your genuine interest in the company and the role, making you a more compelling candidate.
We think you need these skills to ace Customer Lifecycle Program Manager, AU Marketing
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Customer Lifecycle Program Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Highlight Relevant Experience: Focus on showcasing your program or project management experience, especially in cross-functional settings. Provide specific examples of how you've driven process improvements and used data to inform decisions, as these are key aspects of the role.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've designed and executed A/B tests or analysed customer behaviour data. This will demonstrate your ability to optimise customer engagement and drive retention.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your career journey and how it has prepared you for this role. Emphasise your strategic mindset, project management skills, and ability to work collaboratively across teams, which are crucial for success in this position.
How to prepare for a job interview at Amazon
✨Understand the Customer Journey
Familiarise yourself with the entire customer lifecycle and how it relates to marketing strategies. Be prepared to discuss how you can enhance customer engagement and retention through innovative marketing programs.
✨Showcase Your Analytical Skills
Since the role requires working with large sets of data, be ready to demonstrate your analytical abilities. Discuss any experience you have with A/B testing, data-driven decision making, and how you've used metrics to improve marketing outcomes.
✨Highlight Cross-Functional Collaboration
This position involves working with various teams, so share examples of how you've successfully collaborated across departments. Emphasise your project management skills and how you've navigated stakeholder relationships in previous roles.
✨Prepare for Strategic Discussions
Be ready to talk about your strategic mindset and how you've implemented process improvements in past projects. Think of specific examples where your strategic planning led to successful outcomes, especially in a fast-paced environment.
