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- Tasks: Drive product engagement and user adoption through collaboration and strategic insights.
- Company: Join Trustpilot, a leading FTSE-250 company on a mission to become the universal symbol of trust.
- Benefits: Enjoy flexible working options, competitive pay, 25+ days holiday, and wellness perks like Headspace access.
- Why this job: Be part of a vibrant culture that values collaboration, innovation, and making a real impact.
- Qualifications: Experience in SaaS, A/B testing, and cross-functional leadership is essential for success.
- Other info: We celebrate diversity and encourage applications from all backgrounds, even if you don't meet every requirement.
The predicted salary is between 36000 - 60000 £ per year.
At Trustpilot, we\’re on an incredible journey. We\’re a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world\’s largest independent consumer review platform, and while we\’ve come a long way, there\’s still so much exciting work to do. Come join us at the heart of trust!
The Product Marketing Manager, Growth, will play a crucial role in business adoption, product engagement, and the overall digital experience for Trustpilot users. This role requires effective cross-functional collaboration with our Product, Customer Experience, Marketing, and Commercial teams to continuously improve how users discover, adopt, and continue using the product.
What you’ll be doing:
- Help customers get the most from Trustpilot, enabling businesses to see value through adoption and engagement from day one, to renewal and beyond
- Drive awareness and adoption of new features, products, and enhancements with clear value based messaging and experiences, partnering with the GTM team
- Promote a culture of experimentation by planning and executing A/B tests and growth experiments to determine the most effective messaging and vehicles.
- Champion the customer across the business, keeping audience needs, understanding and value proposition as a foundation for everything we do
- Manage in-app communications across end-to-end user journeys
- Deliver in-app campaigns to drive digital leads and sales within the B2B application
- Dig deep into customer insights and behaviors to uncover areas of friction, patterns, etc. and utilize data insights to optimize strategies and tactics
- Partner closely with Product, Sales, Customer Success, UX, Data & Analytics, and Marketing teams across the US, UK & Europe to reach shared objectives
- Present data-driven insights and strategic recommendations to senior management effectively
- Translate complex information into clear, compelling communications for various audiences
- Strategically identify challenges, making recommendations for how to move forward
- Effectively manage projects and time to meet deadlines and objectives
Who you are:
- User Journey Mapping & Optimization: Skilled in mapping customer journeys and identifying key touchpoints for improvement to drive engagement and adoption.
- A/B Testing & Experimentation: Extensive experience in designing, executing, and analyzing A/B tests and growth experiments, with a clear understanding of statistical significance and iterating based on results.
- SaaS Product Experience: Experience working within a Software as a Service (SaaS) environment, understanding the unique challenges and opportunities in implementing product-led growth for subscription-based products.
- Proficiency in using product analytics tools to extract insights, track KPIs, and build reports that inform strategic decisions.
- Cross-functional Leadership: Demonstrated ability to lead and coordinate cross-functional teams without direct authority, promoting alignment and collaboration towards shared growth objectives.
- Commercial Acumen: Understanding of business objectives and how product engagement contributes to revenue generation and customer retention.
- Messaging & Positioning: Skill in developing clear, concise, and compelling product messaging and positioning that resonates with target audiences and highlights value.
- Project Management Methodologies: Knowledge of project management best practices (e.g., Agile, Scrum) to effectively manage multiple initiatives and stakeholders.
What’s in it for you:
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package + bonus
- 25 days holiday per year, increasing to 28 days after 2 years of employment
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle-to-work scheme
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
- Independent financial advice and free standard professional mortgage broker advice
- Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career
Still not sure?
We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we\’d still really like to hear from you!
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About us
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
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Product Marketing Manager, Growth employer: Trustpilot, Inc.
Contact Detail:
Trustpilot, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Growth
✨Tip Number 1
Familiarise yourself with Trustpilot's mission and values. Understanding their vision to become the universal symbol of trust will help you align your responses during interviews and discussions, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Highlight your experience in SaaS environments. Since the role focuses on product engagement for subscription-based products, be ready to discuss specific examples of how you've driven user adoption and engagement in similar settings.
✨Tip Number 3
Prepare to discuss your approach to A/B testing and experimentation. Given the emphasis on data-driven decision-making, be ready to share past experiences where your testing led to significant improvements in user engagement or product messaging.
✨Tip Number 4
Demonstrate your cross-functional collaboration skills. This role requires working closely with various teams, so think of examples where you've successfully led projects that involved multiple stakeholders, ensuring alignment towards common goals.
We think you need these skills to ace Product Marketing Manager, Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in SaaS environments. Emphasise your skills in user journey mapping, A/B testing, and cross-functional collaboration, as these are key for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Trustpilot's mission and how your background aligns with their goals. Mention specific examples of how you've driven product engagement and adoption in previous roles.
Showcase Data-Driven Insights: When discussing your experience, include quantifiable results from past projects. Highlight how your data analysis led to strategic decisions that improved customer engagement or product adoption.
Demonstrate Cultural Fit: Trustpilot values diversity and inclusion. In your application, share experiences that reflect your commitment to these principles and how you can contribute to a collaborative work environment.
How to prepare for a job interview at Trustpilot, Inc.
✨Understand the Product and Market
Before your interview, make sure you have a solid understanding of Trustpilot's products and the market it operates in. Familiarise yourself with their unique selling points and how they differentiate themselves from competitors. This will help you articulate how your skills can contribute to their growth.
✨Showcase Your A/B Testing Experience
Since the role involves planning and executing A/B tests, be prepared to discuss your past experiences with experimentation. Share specific examples of tests you've conducted, the outcomes, and how you used data to inform decisions. This will demonstrate your analytical skills and ability to drive product engagement.
✨Highlight Cross-Functional Collaboration
Trustpilot values cross-functional teamwork, so be ready to share examples of how you've successfully collaborated with different teams in previous roles. Discuss how you navigated challenges and aligned objectives to achieve common goals, showcasing your leadership skills even without direct authority.
✨Prepare for Customer-Centric Questions
As a Product Marketing Manager, understanding customer needs is crucial. Prepare to discuss how you've mapped user journeys and identified pain points in the past. Be ready to explain how you would champion the customer within Trustpilot and ensure their needs are at the forefront of product development.
