Media Planning Director - Games
Media Planning Director - Games

Media Planning Director - Games

London Full-Time 42500 - 51000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead media planning for top gaming brands, creating innovative campaigns and strategies.
  • Company: Join Future, a global leader in specialist media with over 3,000 passionate employees.
  • Benefits: Enjoy hybrid work, uncapped leave, profit-sharing bonuses, and wellbeing support.
  • Why this job: Be at the forefront of gaming media, shaping impactful campaigns and driving commercial growth.
  • Qualifications: Experience in media planning, gaming trends, and persuasive sales strategies required.
  • Other info: Diversity is celebrated here; we welcome talent from all backgrounds.

The predicted salary is between 42500 - 51000 £ per year.

What you\’ll be doing

Are you a strategic thinker with a passion for gaming and experience with creating standout media plans? Future is looking for a Planning Director to lead sales planning for our Games portfolio – home to some of the world\’s most recognisable gaming brands. In this important role, you\’ll be at the heart of our commercial growth, developing smart, data-driven proposals that win business and strengthen client partnerships.

Reporting to the Head of Planning, you\’ll work with our sales, editorial and creative teams to shape best-in-class campaigns that create impact for top gaming advertisers. From branded content to multi-channel partnerships, your strategies will be tailored, innovative and results-focused.

A strong understanding of gaming trends, audience behaviour, and media innovation is essential to ensure our offering remains competitive, relevant, and ahead of the curve.

Experience that will put you ahead of the curve

  • Experience working in media planning role gaming or entertainment
  • Experience with campaign KPIs and measurement tools
  • Experience with social media advertising in the gaming space
  • Experience building persuasive sales strategies and proposals to win business
  • Collaborative mindset with excellent communication skills across teams and stakeholders
  • Excellent written skills to create effective presentations and proposals
  • A genuine passion for the gaming industry and its audiences

What\’s in it for you

The expected range for this role is £50,000 – £60,000

This is a Hybrid role from our London Paddington Office, working three days from the office, two from home

… Plus more great perks, which include;

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Wellbeing support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level Commercial 6

Who are we…

We\’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We\’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we\’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility – Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That\’s why we\’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It\’s not just about what you bring to the table — it\’s about making sure the table has room for everyone.

Because a diverse team isn\’t just good for business. It\’s the Future.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

#LI-Hybrid

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Media Planning Director - Games employer: gamigo AG

Future is an exceptional employer for those passionate about gaming and media, offering a dynamic work culture that fosters creativity and collaboration. With hybrid working options from our London Paddington office, uncapped leave, and profit-sharing bonuses, we prioritise employee well-being and growth. Join us to be part of a diverse team that values innovation and empowers you to thrive in your career while shaping impactful campaigns for top gaming brands.
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Contact Detail:

gamigo AG Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Media Planning Director - Games

✨Tip Number 1

Familiarise yourself with the latest gaming trends and audience behaviours. This knowledge will not only help you in interviews but also demonstrate your genuine passion for the industry, which is crucial for a role like Media Planning Director.

✨Tip Number 2

Network with professionals in the gaming and media planning sectors. Attend industry events or join online forums to connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that highlight your experience with KPIs and measurement tools. Being able to articulate your successes and the strategies behind them will set you apart from other candidates.

✨Tip Number 4

Showcase your collaborative mindset by preparing examples of how you've successfully worked with cross-functional teams. Highlighting your communication skills and ability to work well with others will resonate with the hiring team at Future.

We think you need these skills to ace Media Planning Director - Games

Strategic Thinking
Media Planning
Data-Driven Decision Making
Campaign Management
Understanding of Gaming Trends
Audience Behaviour Analysis
Social Media Advertising
Sales Strategy Development
Collaboration Skills
Excellent Communication Skills
Presentation Skills
Proposal Writing
Passion for Gaming Industry
Measurement Tools Proficiency

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Media Planning Director position. Familiarise yourself with the gaming industry trends and how they relate to media planning.

Tailor Your CV: Craft your CV to highlight relevant experience in media planning, particularly within the gaming or entertainment sectors. Emphasise your skills in creating persuasive sales strategies and your understanding of campaign KPIs.

Write a Compelling Cover Letter: Your cover letter should reflect your passion for gaming and your strategic thinking abilities. Discuss specific examples of past successes in media planning and how they align with the goals of Future.

Showcase Communication Skills: Since excellent written communication is crucial for this role, ensure that your application materials are well-structured and free of errors. Use clear and concise language to convey your ideas effectively.

How to prepare for a job interview at gamigo AG

✨Show Your Passion for Gaming

Make sure to express your genuine enthusiasm for the gaming industry during the interview. Share your favourite games, trends you’ve noticed, and how they influence media planning. This will demonstrate that you’re not just qualified but also truly invested in the field.

✨Prepare Data-Driven Examples

Since the role requires developing smart, data-driven proposals, come prepared with specific examples of past campaigns you've worked on. Highlight the KPIs you measured and how your strategies led to successful outcomes, showcasing your analytical skills.

✨Collaborate and Communicate

Emphasise your collaborative mindset by discussing how you’ve worked with different teams in previous roles. Be ready to share examples of how effective communication has helped you shape successful campaigns, as this is crucial for the Planning Director position.

✨Tailor Your Presentation Skills

Given the importance of creating effective presentations and proposals, practice presenting your ideas clearly and confidently. Use visuals if possible, and be prepared to answer questions about your thought process and the rationale behind your strategies.

Media Planning Director - Games
gamigo AG

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