CRM Campaign Manager

CRM Campaign Manager

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead a team to create and optimise innovative CRM campaigns that boost customer engagement.
  • Company: Join Compare the Market, a company dedicated to simplifying financial decisions for everyone.
  • Benefits: Enjoy hybrid working, generous holidays, private healthcare, and more perks tailored to you.
  • Why this job: Be part of a creative culture where your ideas matter and you can make a real impact.
  • Qualifications: Experience in team management and CRM platforms is essential; creativity and analytical skills are a plus.
  • Other info: We celebrate diversity and welcome applicants from all backgrounds.

The predicted salary is between 36000 - 60000 £ per year.

At Compare the Market (CtM) our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.

It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!

We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more blindingly obvious why you would choose Compare the Market.

We’d love you to be part of our journey.

We have an exciting opportunity, we are recruiting for a CRM Campaign Manager.The CRM Campaign Manager will play a crucial role in managing a team to Specialists to lead the development, execution, and optimisation of innovative CRM campaigns that drive customer engagement, loyalty, and retention. This role combines strategic thinking with practical execution and team leadership, aiming to leverage data-driven insights and the latest technological advancements to deliver personalised customer experiences.

Key responsibilities also include:

•Team Leadership: Manage and develop a team of CRM Specialists, setting clear goals, providing ongoing coaching, and fostering a collaborative and innovative work environment.

•Campaign Strategy Development: Lead the creation of comprehensive CRM campaign strategies that align with the department\’s vision and business objectives, focusing on customer engagement, retention, and value maximisation.

•Cross-Functional Collaboration: Work closely with other departments to ensure a cohesive and integrated approach to customer engagement.

•Data-Driven Decision Making: Utilise data analytics and customer insights to inform campaign strategies, ensuring a deep understanding of customer behaviour and preferences to drive personalisation and relevance.

•Performance Optimisation: Continuously monitor, analyse, and report on campaign performance against KPIs, leveraging insights to optimise future campaigns for improved effectiveness and ROI.

•Innovation and Best Practices: Stay abreast of industry trends, CRM technologies, and best practices to continually innovate and improve the department\’s campaign strategies and execution.

•Compliance: Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data.

Everyone is welcome.

We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you.

This means we’re excited to hear from people with a range of skills, experiences, and ideas. We don’t expect you to tick all the boxes but would love to hear what makes you great for this role.

You’ll ideally have experience in a similar role, demonstrating:

•Team management experience with the ability to lead a team to drive innovative results

•High level of proficiency in CRM platforms, tools, and technologies, and their application in crafting exceptional campaign experiences.

•Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.

•Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development

•Ability to lead multiple complex campaigns with a high level of attention to detail

Excellent communication skills with internal and external stakeholders at all levels

Our people bring our purpose to life.

There’s something for everyone.

You’ll have the tools and autonomy to drive your own career, supported by a team of talented people. And then there’s our benefits. For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid development, wellbeing, and CSR days, we’ve pretty much got you covered.

\’We are committed to offering equal chances to you throughout the application process, so if you require any special adjustments to be made, please let us know. We will work with you to make any appropriate arrangements.’

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CRM Campaign Manager employer: Compare the Market

At Compare the Market, we pride ourselves on fostering a vibrant and inclusive work culture that encourages creativity and innovation. As a CRM Campaign Manager, you'll not only lead a talented team but also have access to exceptional employee growth opportunities, competitive benefits including private healthcare and generous holiday allowances, and the autonomy to shape your career in a supportive environment. Join us in making financial decision-making easier for everyone while enjoying a workplace that celebrates diversity and personal development.
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Contact Detail:

Compare the Market Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land CRM Campaign Manager

✨Tip Number 1

Familiarise yourself with the latest CRM technologies and tools. Being well-versed in these platforms will not only help you understand the role better but also demonstrate your commitment to staying current in the field.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight specific instances where your guidance led to innovative results or improved campaign performance.

✨Tip Number 3

Research Compare the Market's recent campaigns and their impact on customer engagement. This knowledge will allow you to speak confidently about how you can contribute to their mission and align your strategies with their goals.

✨Tip Number 4

Prepare to discuss how you utilise data analytics in your decision-making process. Be ready to share examples of how you've used customer insights to optimise campaigns and drive engagement, as this is a key aspect of the role.

We think you need these skills to ace CRM Campaign Manager

Team Leadership
CRM Platform Proficiency
Campaign Strategy Development
Data Analytics
Performance Optimisation
Cross-Functional Collaboration
Compliance Knowledge (FCA, GDPR)
Creativity and Innovation
Attention to Detail
Excellent Communication Skills
Customer Engagement Strategies
Project Management
Problem-Solving Skills
Adaptability

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Campaign Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application to highlight relevant experiences.

Tailor Your CV: Customise your CV to reflect your experience in team management, CRM platforms, and campaign strategy development. Use specific examples that demonstrate your ability to lead teams and drive innovative results, as these are crucial for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your understanding of data-driven decision making. Highlight how your skills align with Compare the Market's mission and values, and express your enthusiasm for contributing to their journey.

Showcase Analytical Skills: In your application, emphasise your strong analytical skills and provide examples of how you've used data insights to inform campaign strategies. This is essential for demonstrating your capability to optimise campaign performance and drive future developments.

How to prepare for a job interview at Compare the Market

✨Showcase Your Leadership Skills

As a CRM Campaign Manager, you'll be leading a team of specialists. Be prepared to discuss your previous leadership experiences, how you motivate your team, and any strategies you've implemented to foster collaboration and innovation.

✨Demonstrate Data-Driven Decision Making

Highlight your analytical skills by discussing specific examples where you've used data analytics to inform campaign strategies. Be ready to explain how you assess customer behaviour and preferences to drive personalisation in your campaigns.

✨Align with Company Values

Compare the Market values creativity and inclusivity. Make sure to express how your personal values align with theirs, and share examples of how you've contributed to a positive workplace culture in your previous roles.

✨Prepare for Cross-Functional Collaboration

Since this role involves working closely with other departments, think of examples where you've successfully collaborated across teams. Be ready to discuss how you ensure cohesive and integrated approaches to customer engagement.

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