Social Media Specialist

Social Media Specialist Location: Worcestershire Salary: £40,000 – £55,000 Are you a high-performing social media expert with a passion for sport, storytelling, and standout content? Do you thrive in fast-paced environments, love real-time engagement, and get a thrill from delivering powerful messages at just the right moment? We\’re looking for a Social Media Specialist to join an ambitious, high-growth team – someone who\’s not just experienced, but driven to become the best in the industry. This is your chance to take on a senior, hands-on role with an exciting and authentic sports brand. This company is a leading global retailer of authentic signed sports memorabilia, proudly collaborating with some of the biggest names in sport. As the highest-rated memorabilia company on Trustpilot, they\’ve earned a reputation for premium products, passionate fans, and a relentless focus on customer satisfaction. With a proven track record and bold plans for the future, this fast-growing business is just getting started. Key Responsibilities Develop and execute compelling, platform-specific content strategies across Meta (Facebook & Instagram), TikTok, LinkedIn, YouTube, and emerging platforms. Ensure all content aligns with brand voice, values, and campaign goals. Monitor live sporting events and trending topics to create and publish timely, relevant, and engaging content that capitalises on key moments and drives audience interaction. Build and nurture a vibrant online community by fostering meaningful interactions, responding to comments and messages, and leveraging user-generated content to boost brand loyalty. Track, analyse, and report on social media performance metrics. Use insights to refine strategies, improve engagement, and increase reach and conversion rates. Bring fresh, bold ideas to the table. Collaborate with internal teams (e.g., design, marketing, partnerships) to develop innovative campaigns that stand out in a crowded digital landscape. Act as a brand ambassador across all social platforms, ensuring consistent messaging and tone while representing the brand with professionalism and enthusiasm. Be prepared to work outside of standard hours when major sporting events or opportunities arise, ensuring the brand remains agile and responsive in real time