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For Companies At a Glance
- Tasks: Lead influencer campaigns and build relationships with key talent in the beauty industry.
- Company: Join Beauty Works, a leading luxury hair solutions brand known for its innovative products.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a vibrant team shaping beauty trends and making an impact in the industry.
- Qualifications: 4+ years in influencer marketing with strong communication and negotiation skills required.
- Other info: Based in South Manchester, this role offers a chance to work with top influencers.
The predicted salary is between 36000 - 60000 £ per year.
Beauty Works retails luxury hair solutions, including ready-to-wear clip-ins, semi-permanent professional extensions, and exclusive collaborations. Our products have earned recognition among the beauty press and on the red carpet. Operating internationally, Beauty Works serves both salon professionals and consumers, and is owned by a Beauty Industry Group based in Salt Lake City, holding the largest share of the global hair extensions market.
Job Summary
The Influencer & PR Manager will be a key team member based at our South Manchester Head Office. Reporting to the CMO, this role involves developing and nurturing key talent and agency relationships, building customer community engagement platforms, and working with trade and consumer press titles.
The ideal candidate will be an excellent communicator, skilled at relationship building, managing multiple projects, and working well under pressure.
Role Outline & Responsibilities
- Support the development and delivery of the Beauty Works influencer strategy, setting KPIs aligned with brand and commercial objectives.
- Execute influencer campaigns across all levels—micro, macro, and VIP—ensuring brand presence across key social channels and demographics.
- Outreach, negotiate, and lead efforts to amplify influencer coverage.
- Collaborate with the wider marketing team to align on offers, promotions, and product USPs in influencer content.
- Develop relationships with trade and consumer press to secure editorial and advertorial opportunities.
- Stay updated on social trends and platform changes for content strategy.
- Manage influencer budgets and KPIs, ensuring targets are met.
- Build and maintain relationships with influencers directly and through talent agencies.
- Coordinate with the marketing team on content priorities based on product launches.
- Manage product launch gifting activations, including planning, sourcing, and execution.
- Write and distribute press releases for product launches.
- Own monthly and quarterly influencer marketing reports.
Key Skills
- Over 4 years of experience in influencer marketing.
- Strong understanding of influencer landscape and social platforms.
- Knowledge of influencer markets and potential contacts.
- Excellent organizational skills with attention to detail.
- Team player with a willingness to learn.
- Exceptional written, social, and communication skills.
- Strong negotiation abilities.
- Ability to work effectively under pressure.
- Ability to build good working relationships internally and externally.
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Influencer & PR Manager employer: Beauty Works
Contact Detail:
Beauty Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing and social media platforms. This knowledge will not only help you understand the landscape but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the beauty and influencer marketing sectors. Attend industry events, webinars, or online forums to connect with potential contacts and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your ability to manage multiple projects by discussing relevant experiences during interviews. Prepare examples of past campaigns you've executed, highlighting your organisational skills and how you met KPIs.
✨Tip Number 4
Research Beauty Works thoroughly before your interview. Understand their products, target audience, and recent campaigns to tailor your conversation and demonstrate your genuine interest in the brand.
We think you need these skills to ace Influencer & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and PR. Emphasise your achievements in managing campaigns, building relationships, and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of Beauty Works' brand. Mention specific campaigns or influencers you admire and how you would approach the role.
Showcase Your Communication Skills: Since the role requires exceptional written and verbal communication skills, consider including examples of press releases or marketing materials you've created in the past. This will demonstrate your ability to convey messages effectively.
Highlight Your Industry Knowledge: Discuss your familiarity with current social media trends and influencer landscapes. Mention any relevant contacts you have within the industry, as this could set you apart from other candidates.
How to prepare for a job interview at Beauty Works
✨Know Your Influencers
Before the interview, research key influencers in the beauty industry and understand their impact on brand visibility. Be prepared to discuss how you would approach building relationships with them and what strategies you would implement to engage them effectively.
✨Showcase Your Campaign Successes
Prepare to share specific examples of successful influencer campaigns you've managed in the past. Highlight the KPIs you set, how you achieved them, and the overall impact on brand awareness and sales.
✨Stay Current with Trends
Demonstrate your knowledge of current social media trends and platform changes. Discuss how these trends can influence content strategy and how you would adapt campaigns to stay relevant in the fast-paced beauty market.
✨Emphasise Communication Skills
As an Influencer & PR Manager, strong communication is key. Be ready to showcase your exceptional written and verbal communication skills, perhaps by discussing how you've crafted compelling press releases or negotiated successful partnerships.
