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For Companies At a Glance
- Tasks: Lead influencer campaigns and build relationships with key talent in the beauty industry.
- Company: Join Beauty Works, a leading luxury hair solutions brand known for its innovative products.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a vibrant team shaping beauty trends and making an impact in the industry.
- Qualifications: 4+ years in influencer marketing with strong communication and negotiation skills required.
- Other info: Based in South Manchester, this role offers a chance to work with top influencers.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Beauty Works
HR Business Partner at Beauty Works | CIPD qualified
Beauty Works retails luxury hair solutions, including ready to wear clip-ins, semi-permanent professional extensions and exclusive collaborations. Our hair extensions, aftercare products and electrical stylers have earned recognition amongst the beauty press and up and down the red carpet. Beauty Works operates internationally to both to salon professional and directly to consumers and is owned by a Beauty Industry Group based in Salt Lake City and has the largest share of the hair extensions market in the world.
Job Summary
The Influencer & PR Manager will be a key team member working in our South Manchester Head Office. Reporting to the CMO, the Influencer & PR Manager will be responsible for developing and nurturing key talent and agency relationships, building out and developing customer community engagement platforms and working with trade and consumer press titles.
The ideal candidate will be an excellent communicator, adept at building and maintaining relationships, handling multiple projects on the go and work well under pressure.
Role Outline & responsibilities
- Support develop and deliver Beauty Works influencer strategy, setting KPIs relevant to each brand and commercial objectives.
- Execute influencer campaigns across all levels – micro, macro and VIP, ensuring that Beauty Works is hitting key demographics and maintaining a presence across all key social channels.
- Outreach, negotiate and lead your team to amplify influencer coverage.
- Collaborate with the wider Marketing team to align on offers, promotions and key product USPs to be included in influencers content.
- Develop relationships with key trade and consumer press titles to ensure front of mind when editorial and advertorial opportunities arise
- Stay on-top of social trends and platform updates for the wider team\’s use within content output.
- Support manage influencer budgets and overall KPI\’s, ensuring targets and objectives are met across vertical.
- Build and maintain relationships with influencers both directly and via talent agencies.
- Work closely with the wider marketing team on content priorities in line with product focuses on a weekly and monthly basis.
- Manage product launch gifting activations: concept planning, product sourcing and execution.
- Write and distribute press releases for product launches.
- Own monthly and quarterly reporting of influencer marketing.
Key Skills
- 4+ years experience in an influencer marketing role.
- Good understanding and experience within the influencer landscape and social platforms.
- Knowledge of influencer market and potential brand contacts.
- Proven organisational skills with excellent attention to detail, with the ability to manage multiple tasks and deadlines simultaneously.
- Willingness to learn and work as part of a team.
- Excellent written, social and communication skills are imperative.
- Ability to work effectively and calmly under pressure.
- Ability to form good working relationships with internal teams and external clients.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Public Relations
-
Industries
Retail
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Influencer & PR Manager employer: Beauty Works
Contact Detail:
Beauty Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing and social media platforms. This knowledge will not only help you understand the landscape but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the beauty and influencer marketing sectors. Attend industry events, webinars, or online forums to connect with potential contacts and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your ability to manage multiple projects by discussing relevant experiences during interviews. Prepare examples of past campaigns you've executed, highlighting your organisational skills and how you met KPIs.
✨Tip Number 4
Research Beauty Works thoroughly before your interview. Understand their products, target audience, and recent campaigns to tailor your conversation and demonstrate your genuine interest in the brand.
We think you need these skills to ace Influencer & PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and PR. Emphasise your achievements in managing campaigns, building relationships, and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of Beauty Works' brand. Mention specific campaigns or influencers you admire and how you would approach the role.
Showcase Your Communication Skills: Since the role requires exceptional written and verbal communication skills, consider including examples of press releases or marketing materials you've created in the past. This will demonstrate your ability to convey messages effectively.
Highlight Your Industry Knowledge: Discuss your familiarity with current social media trends and influencer landscapes. Mention any relevant contacts you have within the industry, as this could set you apart from other candidates.
How to prepare for a job interview at Beauty Works
✨Know Your Influencers
Before the interview, research key influencers in the beauty industry and understand their impact on brand visibility. Be prepared to discuss how you would approach building relationships with them and what strategies you would implement to engage them effectively.
✨Showcase Your Campaign Successes
Prepare to share specific examples of successful influencer campaigns you've managed in the past. Highlight the KPIs you set, how you achieved them, and the overall impact on brand awareness and sales.
✨Stay Current with Trends
Demonstrate your knowledge of current social media trends and platform changes. Discuss how these trends can influence content strategy and how you would adapt campaigns to stay relevant in the fast-paced beauty market.
✨Emphasise Communication Skills
As an Influencer & PR Manager, strong communication is key. Be ready to showcase your exceptional written and verbal communication skills, perhaps by discussing how you've crafted compelling press releases or negotiated successful partnerships.
