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For Companies At a Glance
- Tasks: Launch and manage Google Ads campaigns for Android apps, optimising performance metrics.
- Company: Join a dynamic team focused on innovative advertising solutions in the USA/Canada market.
- Benefits: Enjoy remote work flexibility, 28 days paid leave, health insurance, and training compensation.
- Why this job: Be part of a creative culture that values growth, collaboration, and knowledge sharing.
- Qualifications: 2+ years experience with Google Ads UAC and proven success in competitive marketing niches.
- Other info: Trial period of 3 months to ensure a great fit for both sides.
The predicted salary is between 36000 - 60000 £ per year.
WHAT YOU’LL DO
- Launch and manage advertising campaigns on Google Ads UAC for Android apps (Payday Loans/Car Insurance, USA/Canada market).
- Track campaign performance metrics and optimize (CPI, CPA, ROAS, etc.).
- Test creative concepts (visuals, ad copy, etc.) and hypotheses.
- Conduct regular experiments and A/B tests.
- Collaborate closely with product and design teams to improve campaign results.
- Analyze the market and competitors.
WHAT WE EXPECT FROM YOU
- 2+ years of hands-on experience with Google Ads UAC traffic acquisition.
- Proven track record of running successful marketing campaigns for Tier-1 markets.
- Experience working with mobile tracking tools (e.g., AppsFlyer).
- Familiarity with Android/iOS apps promotion specifics.
- English at an Intermediate level or higher.
- Strong analytical thinking and ability to work with large sets of performance data.
- Experience in highly competitive niches (loans, insurance, dating, gambling, essay) for the Tier-1 markets. Payday Loans experience is a major advantage.
- Ability to use AI tools (ChatGPT, Claude, etc.) for generating ad creatives – will be a plus.
- Experience with A/B testing platforms and automation scripts – will be a plus.
HOW IT WORKS
- Stage 1: pre-screen with a recruiter.
- Stage 2: interview.
- Stage 3: reference check.
- Stage 4: job offer!
A trial period for this position is 3 months, during which we will get used to working together.
We are sure that recovery is very important, so we have 28 business days of paid off;
Completely remote and flexible work schedule, but we have offices and coworking, where you can work;
The opportunity to grow quickly both horizontally and vertically, because we have a cyclical product process;
Gifts are our weakness and we give them for all possible reasons;
Of course, we have health insurance;
Compensation for training and profile conferences because we are about educational enthusiasm;
We adore the sharing of knowledge and hold regular educational events.
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Media Buyer / Google Ads UAC employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer / Google Ads UAC
✨Tip Number 1
Familiarise yourself with the latest trends in Google Ads UAC, especially for the USA and Canada markets. This will not only help you understand what works but also show your potential employers that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in mobile app advertising. Engaging with others in the field can provide insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on metrics like CPI, CPA, and ROAS. Being able to articulate your successes and the strategies you used will demonstrate your hands-on experience effectively.
✨Tip Number 4
Brush up on your analytical skills and be ready to showcase how you've used data to optimise campaigns. Employers will be looking for candidates who can not only run ads but also analyse performance and make data-driven decisions.
We think you need these skills to ace Media Buyer / Google Ads UAC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 2+ years of experience with Google Ads UAC and any successful marketing campaigns you've run, especially in Tier-1 markets. Use specific metrics to demonstrate your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail your familiarity with mobile tracking tools like AppsFlyer. Mention any relevant experience in competitive niches such as loans or insurance.
Showcase Analytical Skills: Provide examples of how you've used data analysis to optimise campaigns. Highlight your experience with A/B testing and any AI tools you've utilised for generating ad creatives.
Prepare for Interviews: Anticipate questions about your campaign management strategies and your approach to market analysis. Be ready to discuss specific campaigns you've worked on and the results achieved.
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly in Tier-1 markets. Highlight your achievements in terms of metrics like CPI, CPA, and ROAS to demonstrate your effectiveness as a Media Buyer.
✨Familiarise Yourself with Google Ads UAC
Make sure you understand the ins and outs of Google Ads UAC, especially for mobile apps. Brush up on the latest features and best practices to show that you're up-to-date and ready to hit the ground running.
✨Prepare for A/B Testing Discussions
Since A/B testing is crucial for this role, be ready to explain your approach to testing creative concepts and how you've used data to inform your decisions. Share examples of successful tests you've conducted in the past.
✨Demonstrate Analytical Skills
Given the emphasis on strong analytical thinking, prepare to discuss how you analyse performance data. Bring examples of how you've used data to optimise campaigns and improve results, especially in competitive niches.
