At a Glance
- Tasks: Manage and optimise mobile app advertising campaigns to drive customer acquisition and revenue growth.
- Company: Join a dynamic online gaming company focused on innovation and extraordinary customer experiences.
- Benefits: Enjoy comprehensive learning programmes, performance feedback, and a supportive, diverse work environment.
- Why this job: Be part of an exciting journey in the gaming industry with opportunities for personal and professional growth.
- Qualifications: Minimum 2 years in mobile app advertising; strong Excel and analytics skills required.
- Other info: Work in a vibrant team across 16 countries, embracing diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Who we’re looking forWe’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.Why we need youWe’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.As a Senior Mobile Specialist, you will be responsible for executing and optimizing top-tier marketing strategies across Apple Search Ads and Mobile AdNetworks in your assigned markets to drive customer acquisition and revenue growth for selected brands. You will manage substantial budgets and collaborate with digital marketing teams within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.This role offers the opportunity to grow and develop within an in-house center of excellence and a dynamic, expanding media department. The ideal candidate will have a proven track record in Mobile App Advertising, preferably from a Media Agency and performance-driven environment. Resilience, self-motivation, and a passion for continuous learning and improvement are key to success in this position.What you’ll be doingAs part of your role, your responsibilities will include:Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.Collaborate closely with the Head of Mobile App Advertising to define and execute strategies across all brands and markets.Mentor Mobile App Advertising Specialists and contribute to their professional growth.Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.Conduct post-campaign performance analysis and evaluation.Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.Stay updated on industry trends and technological advancements.This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.Essential skills you’ll bring to the tableThe necessary skills that we require for this role include:Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI;Advanced Excel skills;Experienced using an MMP (i.e. Appsflyer);Experienced working with app campaigns across all digital channels;Experienced using AI tools, e.g. Chat GPT;Worked towards acquisition KPIs, such as CPA and ROAS;Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics;Strong English communication skills, both written and spoken;Excellent communication and collaboration abilities.Desirable skills you’ve got up your sleeveIt would be great if you also have some of the following skills:Understanding of online marketing technical aspects (e.g., tracking, analytics tools);Experience in the Gaming/iGaming industry;Degree in marketing or related online qualification.Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:AdaptabilityOwnership and accountabilityInitiating actionResilienceTeam orientationIntegrityInnovationWhat you’ll get backWe offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Be part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.Game on! #J-18808-Ljbffr
Senior Mobile Specialist employer: JobLeads GmbH
Contact Detail:
JobLeads GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Mobile Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in mobile app advertising, especially focusing on Apple Search Ads and Mobile AdNetworks. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the gaming and iGaming industry. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the Senior Mobile Specialist position.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised these campaigns to achieve key performance indicators like CPA and ROAS.
✨Tip Number 4
Demonstrate your adaptability and resilience by sharing experiences where you overcame challenges in previous roles. This aligns with our core values and shows that you can thrive in a fast-paced environment.
We think you need these skills to ace Senior Mobile Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Mobile App Advertising, especially any work related to CPA and ROI. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with the company's mission. Mention your experience with Apple Search Ads and Mobile AdNetworks, as well as your ability to manage substantial budgets.
Showcase Relevant Skills: Emphasise your advanced Excel skills and familiarity with MMPs like Appsflyer. Highlight your experience with third-party analytics tools such as Adobe Analytics or Google Analytics, as these are crucial for the role.
Demonstrate Cultural Fit: Research the company's core values and incorporate them into your application. Show how you embody traits like adaptability, ownership, and team orientation, which are essential for thriving in their culture.
How to prepare for a job interview at JobLeads GmbH
✨Showcase Your Mobile Advertising Expertise
Be prepared to discuss your previous experience in Mobile App Advertising, particularly in performance-driven environments. Highlight specific campaigns you've managed, focusing on key metrics like CPA and ROAS to demonstrate your impact.
✨Demonstrate Your Analytical Skills
Since the role involves optimising campaigns based on data, be ready to talk about your proficiency with analytics tools like Google Analytics or Adobe Analytics. Share examples of how you've used data to drive decisions and improve campaign performance.
✨Emphasise Collaboration and Teamwork
This position requires working closely with various teams. Prepare to discuss how you've successfully collaborated with others in past roles, especially in digital marketing contexts. Mention any mentoring experiences you have as well.
✨Stay Updated on Industry Trends
Show your passion for continuous learning by discussing recent trends in mobile advertising and technology. Mention any relevant tools or platforms you've explored, such as AI tools like Chat GPT, to illustrate your commitment to staying ahead in the field.